Robert Kramer

Robert Kramer Email and Phone Number

Partnerships & Business Development | Mobile Monetization | eCommerce | Data | SaaS | Generative AI | Content @ Appnomix
Robert Kramer's Location
Park City, Utah, United States, United States
Robert Kramer's Contact Details
About Robert Kramer

I'm Robert Kramer, a seasoned Business Development & Partnership leader with a strong track record in driving revenue growth and establishing strategic partnerships. With over 10 years of experience at industry-leading companies like Persado, Bazaarvoice, and LG Ads, I've successfully generated millions in pipeline and revenue.My expertise lies in building and managing technology, solution and SIs partnerships. I've led the development of innovative programs such as the self-service Generative AI marketing platform tailored for agencies and consultancies. This groundbreaking advancement within the industry has fortified Persado's partner ecosystem and driven sustained growth.In my role as Senior Vice President of Global Partnerships at Persado, I strategically devised and executed the inception of the company's partnership program. This resulted in a significant 10% contribution to both sourced and influenced sales pipeline within a 12-month period.I bring core competencies in management including setting vision, goals & course, P&L Management, elevating team performance along with operational efficiencies like sales process & structure, and utilization of Salesforce.com. My business strategy skills include market analysis & research, competitive strategy, and growth strategies.If you're looking for someone who can drive your business forward through strategic partnerships and innovative solutions, let's connect!

Robert Kramer's Current Company Details
Appnomix

Appnomix

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Partnerships & Business Development | Mobile Monetization | eCommerce | Data | SaaS | Generative AI | Content
Robert Kramer Work Experience Details
  • Appnomix
    Executive Vice President Global Partnerships
    Appnomix Oct 2024 - Present
    Appnomix provides a patent-pending white label mobile commerce solution that enhances mobile application revenue without disrupting the user experience. Rather than monetizing within the mobile app, Appnomix uses loyalty discounts and merchant coupons triggered on the mobile web after users leave the app.
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  • Bairesdev
    Senior Business Advisor
    Bairesdev Aug 2024 - Present
    San Francisco, California, Us
    Providing strategic insights on various go-to-market (GTM) strategies by leveraging my in-depth knowledge, network and industry experience to help BairesDev grow and improve their business development efforts. BairesDev is your nearshore partner for software development. Our approach centers on understanding before action, offering tailored solutions: dedicated teams, outsourced projects, staff augmentation, and more. With over a decade of experience, BairesDev has collaborated with startups, SMBs, Fortune Global 500 companies, and industry disruptors across the world. Our clients include brands like Google, J&J, and Rolls Royce. We employ a team of 4,000+ rigorously vetted bilingual software professionals from the Americas and the Caribbean. They represent the top 1% of talent across 50 countries. Our track record boasts hundreds of satisfied clients and on-budget, on-time project delivery. We're ready to provide the same high-quality results for you. We transform your biggest business and tech challenges into value-driven outcomes and lasting partnerships.
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  • Yomi
    Business Advisor
    Yomi Apr 2024 - Present
    YOMI Health For Sports Teams: In the world of sports teams and membership medicine, YOMI's vision is for seamless access to team and health information without limitations. YOMI empowers athletes and members to engage and collaborate with their teams, breaking down barriers of time and location.Monitor critical health metrics in real-time, track progress over timelines, and gain instant insights to optimize training and prevent injuries. Effortlessly and securely manage and share health summaries, enabling proactive care and early identification of potential issues. Ensures data portability internally and externally for seamless athlete health management.YOMI Health For Concierge Medicine:Streamline medical information organization for your practice and empowers members to take control of their health. Gain instant access to a comprehensive view of member health, including real-time health metrics, detailed timelines, and insightful summaries. Securely share information and foster communication to enhance personalized healthcare delivery.
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  • Persado
    Senior Vice President, Global Partnerships
    Persado Sep 2022 - Aug 2024
    New York, New York, Us
    Strategically devised and executed the inception of the company's partnership program, resulting in a significant 10% contribution to both sourced and influenced sales pipeline within a 12-month period. Led the end-to-end development and orchestration of the program, encompassing partner acquisition, comprehensive back-office enablement, and seamless on-boarding processes to ensure optimal partner activation. Pioneered the implementation of an innovative self-service Generative AI marketing platform tailored specifically for agencies, consultancies, and systems integrators—a groundbreaking advancement within the industry. Skillfully managed integrations with over 15 leading mar-tech and data platforms, including Salesforce, Adobe, Klaviyo, and Snowflake, to fortify the company's ecosystem and drive sustained growth.
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  • Bazaarvoice
    Vice President, Global Channel Partnerships
    Bazaarvoice Jan 2019 - Sep 2022
    Austin, Texas, Us
    Conceptualized, developed, and implemented the company's global e-commerce ecosystem channel partner program generating $15 million in partner-sourced deals.Guided strategic integrations and partnerships with leading e-commerce ecosystem platforms Salesforce, Adobe, Shopify including digital agencies supporting these ecosystems resulting in a 10% increase in ARR and overall revenue contribution.Structured & managed channel P&L, a global channel team of 15 working with external partners and internal cross-functional teams.
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  • Lg Ads
    Senior Vice President, Data Partnerships
    Lg Ads Jan 2018 - Jan 2019
    Mountain View, California, Us
    Formulated and executed company data monetization and acquisition strategyGenerated unique partnerships and mutually beneficial agreements with television networks, broadcasters, publishers, and 3rd party data providers.
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  • Adverity Gmbh
    Advisor
    Adverity Gmbh Jan 2018 - Jan 2019
    Vienna, At
    Advisor to the company with their US expansion.
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  • Sizmek By Amazon (Formerly Rocket Fuel)
    Vice President, Global Partnerships & Business Development
    Sizmek By Amazon (Formerly Rocket Fuel) Nov 2015 - Dec 2017
    New York, Ny, Us
    Rocket Fuel Inc. was a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Acquired by Sizmek/Amazon in 2017.Key Achievements:• Developed company video, display, mobile supply and data strategy. • Managing $300 million in revenue spend through supply channel partners• Leading a global team representing 250 plus partners across the programmatic advertising ecosystem including Google, Facebook, Roku, Hulu, SnapChat, Twitter, Nielsen, IAS, MOAT, Oracle, Acxiom and ComScore 100 publishers.
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  • Iab
    Co Chair Mobile Programmatic Committee
    Iab Jan 2014 - Nov 2015
    New York, New York, Us
    The Mobile Programmatic Working Group is a gathering of companies dedicated to helping the market understand the unique nuances and opportunities of the Mobile Programmatic landscape. This includes highlighting the differences of Mobile Programmatic and how buyers and sellers can be successful in this space. Discussion is non-technical and focuses on Mobile Programmatic business models and strategy. The groups initial project The Mobile Programmatic Playbook is the first IAB programmatic document which is mobile-specific in nature, covering all aspects of the mobile programmatic landscape. http://www.iab.com/insights/iab-mobile-programmatic-playbook/
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  • Openx
    General Manager, Mobile
    Openx Oct 2013 - Nov 2015
    Pasadena, Ca, Us
    OpenX is one of the world’s leading providers of digital and mobile advertising technology. We create programmatic marketplaces where premium publishers and mobile application developers can best monetize their content by connecting with leading advertisers that value their audiences.Key Achievements:• Formulated and executed mobile/native/video programmatic exchange go-to-market strategy. • Managing relationships with leading mobile application developers and Comscore 100 publishers.• Grew mobile inventory and revenue from nascent business to 50% of inventory and revenue.
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  • Celtra, Inc.
    Evp Sales & Business Development
    Celtra, Inc. Nov 2009 - Oct 2013
    New York, Ny, Us
    Celtra is a Cloud-based Creative Management Platform for digital advertising. They have pioneered HTML5 authoring with integrated creative serving, designed from the start for mobile advertising. It is an agnostic solution enabling the most advanced video, display and native ad products with the greatest distribution reach in the industry. Since 2011, Celtra has acquired over 400 clients globally across the digital media and advertising landscape. Their platform powers ads for more than 3,500 brands and 2/3 of Fortune 500 advertisers.Key Achievements:• First non-founding employee. • Guided company pivot from mobile SMS to mobile ad creation platform. • Responsible for building, growing product, company and team. • Instrumental in securing Series A investment with GrandBanks and Fairhaven Capital. • Managed over 400% annual growth with 300 clients, 70+ employees across 7 offices.
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  • Verisign
    Director Of Sales, Mobile Messaging Media & Entertainment
    Verisign May 2006 - Nov 2009
    Reston, Virginia (Va), Us
    Responsible for North American and European sales territory. Leading a global team of sales representatives overseeing $60 million in annual revenue and 200 plus customers. Key Achievements:• Achieved over 150% annual quota and 30% annual growth. • Built new sales organization post acquisition. Sustained strong revenue gains, despite a fiercely competitive and declining mobile content market. • Two time Presidents Club award winner.• Cultivated relationships with key digital decision makers in mobile media, mobile operators, entertainment, advertising and technology.• Continued involvement with the Mobile Marketing Association Consumer Best Practices Committee.• Co-Chairman of the Mobile Marketing Association Affiliate Marketing Committee.• Public speaking engagements and awards presenter at Mobile Marketing Association, CTIA, Mobile Entertainment Forum and Mobile World Congress. .
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  • M-Qube
    Director Of Business Development
    M-Qube Feb 2005 - May 2006
    Us
    Prospected, evangelized, sold, created, developed and managed the first US award winning mobile marketing campaigns . Working with US & Canadian wireless carriers ATT, Verizon Wireless, Sprint, T-Mobile, Bell Mobility etc., brands,ad agencies and media such as Coca Cola, , Nike, Nickelodeon, MTV, AOL, Nokia, R/GA, Weiden & Kennedy, William Morris Agency, Crispin Porter, Endemol (Deal or No Deal), Warner Brothers, SONY, Fox, NBC, ABC, CBS and Clear Channel. m-Qube, was a leading mobile channel enabler, helping companies, develop, deliver, and bill for mobile content, messaging and applications. m-Qube’s end-to-end technology platform, carrier relationships and value-added services empowered consumer-facing companies and their service providers to take advantage of wireless as a content delivery, marketing and communications channel.In May of 2006, VeriSign, Inc., acquired m-Qube.
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Robert Kramer Skills

Mobile Marketing Mobile Advertising Mobile Devices Mobile Applications Marketing Strategic Partnerships Digital Media Social Networking Sms Business Development Rich Media Crm Marketing Strategy Start Ups Digital Strategy Online Advertising Digital Marketing Salesforce.com Advertising Mobile Internet Lead Generation Video Games New Media Integrated Marketing Product Marketing Interactive Marketing Ad Networks Subscription Affiliate Marketing Ppc Mobile Content Advertising Sales Programmatic Media Buying Go To Market Strategy Sales Operations Management Cross Functional Team Leadership Real Time Bidding Data

Robert Kramer Education Details

  • Boston University
    Boston University
    Management Studies

Frequently Asked Questions about Robert Kramer

What company does Robert Kramer work for?

Robert Kramer works for Appnomix

What is Robert Kramer's role at the current company?

Robert Kramer's current role is Partnerships & Business Development | Mobile Monetization | eCommerce | Data | SaaS | Generative AI | Content.

What is Robert Kramer's email address?

Robert Kramer's email address is ro****@****ice.com

What is Robert Kramer's direct phone number?

Robert Kramer's direct phone number is +161728*****

What schools did Robert Kramer attend?

Robert Kramer attended Boston University.

What skills is Robert Kramer known for?

Robert Kramer has skills like Mobile Marketing, Mobile Advertising, Mobile Devices, Mobile Applications, Marketing, Strategic Partnerships, Digital Media, Social Networking, Sms, Business Development, Rich Media, Crm.

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