Robert Mares Email and Phone Number

*Publicis Media Group Digital Investment Lead - Buying strategy and revenue management for the group of 3 media agencies, Starcom, Spark and Zenith;*Department workflow optimization;*Partners, global network and supplier relationship nurturing; *AIQ Media - Product Owner & Business Analyst for the in house developed software platform, providing automation in planning, buying, monitoring, analysis and reporting for all digital activities;

*Connecting the dots between business objectives, marketing goals and media deployment;*Digital strategies, stand alone or integrated as one with offline, tailored for any or all steps of the purchase funnel, from awareness to conversion;*Liaison and integration with creative, PR, BTL, Social & co teams in order to amplify each other’s efforts in exceeding clients brief expectations;*Deep dive in data analysis while keeping focus on the actual consumer behind the numbers;

*Develop Print and Radio strategies and media plans; *Negociate costs and terms for every campaign as well as manage clients anual budget; *Experience with clients like Vodafone, MasterCard, Metro-Real, SensiBlu, Banca Romaneasca, Hitachi;