Robert Mares Email & Phone Number

Bucureşti, România

*Publicis Media Group Digital Investment Lead - Buying strategy and revenue management for the group of 3 media agencies, Starcom, Spark and Zenith;*Department workflow optimization;*Partners, global network and supplier relationship nurturing; *AIQ Media - Product Owner & Business Analyst for the in house developed software platform, providing automation in planning, buying, monitoring, analysis and reporting for all digital activities;

*Connecting the dots between business objectives, marketing goals and media deployment;*Digital strategies, stand alone or integrated as one with offline, tailored for any or all steps of the purchase funnel, from awareness to conversion;*Liaison and integration with creative, PR, BTL, Social & co teams in order to amplify each other’s efforts in exceeding clients brief expectations;*Deep dive in data analysis while keeping focus on the actual consumer behind the numbers;

Romania

*Develop Print and Radio strategies and media plans; *Negociate costs and terms for every campaign as well as manage clients anual budget; *Experience with clients like Vodafone, MasterCard, Metro-Real, SensiBlu, Banca Romaneasca, Hitachi;

Mini Mba, Brand Management, Brand Management

It takes the first course to the highest level, focusing more on case studies and the process of decision making in real life business.

Mini Mba, Marketing

Activities and Societies: Professor Mark RitsonMBA level course focused only on the Marketing module from a classic MBA, hence the "Mini".

Bachelor'S Degree, Relatii Economice Internationale

Master'S Degree, Managementul Afacerilor Internationale