Robert Mercado Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

• Creative development of print, digital and collateral communications for pharmaceutical brands.
• Collaborated to develop campaigns for Bayer’s third-largest selling global pharmaceutical segment.
• Worked on hemophilia, leukemia, dermatology, and gastroenterology disease segments—including brand launches and new business pitches.
• Designed convention presence for several brands, with a focus on bringing interactivity to the brand story.

San Juan, Puerto Rico

• Founding partner in advertising and branding agency specializing in leisure and luxury brands.
• Creative development of campaigns, identity programs, interactive projects, publications, displays, and events.
• Creative and content development of content rich websites, digital marketing efforts and social media campaigns.
• Clients included: Jaguar Land Rover, Don Q Rum, L’Oréal Group, Kia Motors, Sheraton Old San Juan, Baxter Pharmaceuticals, The Salvation Army, Ronald McDonald House Charities, and The Ponce Art Museum.
• Oversaw creative staff and shared responsibilities in day-to-day operations.

Puerto Rico

• Collaborated with the marketing team of the Caribbean’s largest leisure resort in the development of campaigns appealing to tourists, real estate prospects, country club members and sporting patrons.
• Created advertising, branding, brochures and events for new real estate developments and leisure offerings.
• Designed signs, billboards, wayfinding and environmental material.
• Developed, promoted and helped coordinate social functions, golf and tennis tournaments and regattas.

San Juan, Puerto Rico

• Led creative team developing award-winning television, print, promotional and collateral campaigns for local and regional markets.
• Developed campaigns for Kraft, Pfizer consumer brands, Citibank, Goya Foods, Ford Motors and Royal Dutch Shell.
• Conceived and developed a large portfolio of television commercials for local and regional markets.
• Oversaw rebranding and launch campaign for Nestle Ice Cream including package design, POP graphics, and vehicles.
• Participated in new business and branding efforts in other markets, including campaigns to launch Carrefour in Santo Domingo and Shell Defenda Premium Gasoline in the Caribbean Basin and The Bahamas.
• Was recruited by Shell’s Global Creative Group at JWT London to collaborate in developing the worldwide institutional campaign.

San Juan, Puerto Rico

• Developed television, print, promotions and collateral campaigns for major brands. Excelled at promotions and direct marketing efforts.
• Worked on Church’s Chicken, Coors Brewery, Pearl Vision, and several Proctor & Gamble consumer brands.
• Lead the creative team for Club Coors, a brand engagement membership program, including event development and a quarterly magazine.
• Developed sweepstake-driven campaigns, including an initiative for Texaco that achieved the highest participation in the market’s history.

San Juan, Puerto Rico

• In charge of the look and feel of "Imagen" fashion magazine (Largest in the market) and "Buena Vida" health and lifestyle magazine.
• Worked closely with the director, fashion editors, photographers, stylists and writers to develop fashion spreads, lifestyle articles and editorial strategies.
• In charge of large design and production staff.

Greater New York City Area

• Part-Time Designer while student at Parsons School of Design.
• Design and production of advertisements, packages, point-of-purchase displays, brochures, sales aids and publications for Esteé Lauder Prescriptives Cosmetics brands.
• Coordinate with packaging specialists towards ensuring accuracy and quality of design in molded plastic packages, jars and boxes for eclectic line of cosmetics and fragrances
• Adapt advertisement layouts for fashion magazines in dozens of markets worldwide.
• Develop working mock-ups for packages and store displays.

Bfa, Communication Design

Graphic Design

Graphic Design