Internet Director
CurrentContinuously improve CRM for a dealer group, establishing a scalable format utilized in five additional dealership acquisitions over the past four yearsManage a simplified process flow with timeline-oriented task creation, in partnership with a vendor Artificial Intelligence (AI) assistant, effectively minimizing individual client loss in the sales pipeline and ensuring customer successCollaborate with a cross-functional team in a digital retail transformation to create a seamless customer experience online, leading to in-store completionProvide lead closing ratio reporting directly with the Chief Operating Officer and VP of Marketing regarding various marketing spending expansions aligned to emerging marketsOnboard and train salespeople and business development department personnel, resulting in a consistent 10% increase in appointment creationLead on site and remote sales team members with coaching to improve lead closing ratio through tailored process creation. Top sales team personnel consistently exceed industry averages by more than 20% lead closing.Reduce initial response time average for converted leads by 6 real-time hours during tenure compared to prior years, with increased lead volume in time periodData and metrics reporting to Executive, C-level, General Managers, and Directors regarding lead closing ratios per vendor channel, as well as individual sales team member performanceContinually train and support sales staff across INFINITI, Volvo and Acura brands through an efficient training protocol, providing clear expectations and working directly alongside them with accountability standardsGuide brand managers and directors within each store in their coaching efforts with performance metric reviews