Robert Rheaume Email & Phone Number

California, United States

San Francisco Bay Area

MAYU is a water company revolutionizing the water-as-a-service industry. With a disruptive technology & business model. MAYU simulates the natural water cycle, creating pure, healthy, personalized mineral water sourcing water directly from the tap. At the nexus of drinking water and nutritional supplements, MAYU enables users to chose between a variety of mineral blends, based on their specific preferences and nutritional needs.

Guided ICU, a PE-backed leader in eyewear spanning the reader, sun, and specialty-sport segments based in the San Francisco Bay area, through strategic channel leadership across grocery, drug, specialty, and office channels.• Drove ICU's overall sales from $21MM in 2019 to $150MM in 2020 by seizing pandemic-related market opportunities.• Boosted Target channel sales by over 100% from $6.5MM in 2019 to $13MM in 2022.• Secured lucrative private label programs with Target, resulting in over $3MM in annual revenue.• Directed the launch and rebranding of an eCommerce site, leading to immediate sales uptick.• Formulated visual merchandising programs for diverse channels, implemented within a tight three-month timeframe.• Pioneered marketing and communications strategies for three distinct eyewear brands, enhancing multi-channel distribution.

General Manager for multichannel design and manufacturing startup with US and EU revenue in sexual health and wellbeing marketplace which delivered double-digit increases.• Improved margins from 38% to 65%.• Reduced infrastructure, product development and operating expenses from 68 to 28 as % of sales.• Implemented strategies to drive double digit growth and including increased customer acquisition via retail channels.• Identified trends and enhanced merchandising strategy for all channels (wholesale, marketplace, and large box retailers).• Restructured Asia sourcing to drastically reduce production cycle times.

Guided Lifefactory, an innovator in eco-friendly glass and silicone products, through strategic and operational leadership. Products, such as glass sippy cups and adult bottles, have a strong presence in select retail outlets including Whole Foods Market and Pottery Barn Kids. Key accomplishments and responsibilities include:• Grew sales from $1M to $12M in 2 years by redefining the brand's channel strategy.• Doubled sales within ten months, attributing $5 million to a new male-focused product range.• Instituted a brand enhancement strategy, underpinned by thorough market research, to bolster consistent sales.• Initiated a merchandising system across 850 POS in just over a year, resulting in doubled sales per location.• Enhanced business efficiency by streamlining the organization, expediting product development, and renegotiating retail partnerships.

Promoted to the role of President/General Manager at SIGG USA, following a productive stint as VP Sales & Marketing. Orchestrated all aspects of the US business, managing a dedicated team of 15. Achieved a milestone in driving record US sales of $30 million, marking the company's most significant growth in decades.• Drove sales from $1M to $30M in 3 years by repositioning the brand.• Redefined the category from functional, reusable water bottles to “must have”, eco-friendly fashion accessories.• Recognized for outstanding performance with "Best ROI in Portfolio” from a pool of 70 companies (2007, 2008)• Established partnerships with retail giants like Target and Whole Foods, expanding the brand's reach to over 2,000 new points of sale within two years.• Named "Top Marketed Brand" by Ad Age in Spring 2008.

Promoted to the role of President/General Manager at SIGG USA, following a productive stint as VP Sales & Marketing. Orchestrated all aspects of the US business, managing a dedicated team of 15. Achieved a milestone in driving record US sales of $30 million, marking the company's most significant growth in decades.• Developed sales from $0 to $14M in 3 years by launching the Bourjois USA brand.• Drove retail sales from inception to $14 million by partnering with industry giants like Sephora, QVC, and Macy’s.• Positioned Bourjois as 5th top-selling brand out of 60 in Sephora through strategic PR and a distinctive in-store presence.• Transformed a European mass market cosmetics business to a chic French beauty brand sold by prestige retailers.• Guided a team of Account Managers and mentored over 300 beauty advisors.