Robert Ribar Email & Phone Number
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Robert Ribar is listed as Director, Events and Marketing at PowerToFly, a with 108 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Robert Ribar.
Robert Ribar previously worked as Director, Events & Marketing at Powertofly and Senior Manager, Marketing, Community & Events at Powertofly. Robert Ribar holds Bfa Drama, Directing And Producing from New York University, Tisch School Of The Arts, Playwrights Horizons Theater School.
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About Robert Ribar
With over 15 years of experience at the crossroads of programming, thought leadership, event production, and marketing, I've had the privilege of collaborating with Fortune 500 companies, fast-growing startups, major entertainment platforms, Broadway theaters, scrappy nonprofits, and pioneering diversity leaders.Career Highlights:✨ Scaled the events program for a DEIB SaaS & services platform from a handful of events to a global, weekly powerhouse. Partnered with brands like American Express, Microsoft, Meta, Deloitte, Morgan Stanley, Slack, Amazon, and many more.✨ Created & spearheaded the world’s largest DEIB virtual conference series, amassing 100K+ registrations annually and featuring luminaries from diverse fields—CEOs, U.S. Senators, RuPaul’s Drag Race stars, and more.✨ Managed a thriving community of 850K+ diverse professionals while building a partnership network with a reach of over 30 million.✨ Generated thousands of B2B leads through strategic partnerships and events.✨ Produced unforgettable in-person experiences and campaigns for global brands like Pixar, L’Oréal, Jaguar Land Rover, FanDuel, Broadway shows, and New York Comic Con.✨ Developed innovative projects for Broadway, film, and TV in collaboration with NBC, HBO, and Tony Award-winning talent.✨ Led a diverse global team across the U.S., India, and Latin America, complemented by a dynamic freelance network.Tech Proficiency:Zoom, Google Suite, Office 365, Hubspot, Slack, Canva, Asana, Zapier, Typeform, Gong, GarageBand, iMovie, Microsoft Teams, GoToWebinar, Google Meet.Public Speaking:I’ve shared insights on events, community growth, and strategic partnerships at platforms like NYC’s Event Planner Expo, Airmeet’s Event-led Growth Summit, and CUNY.When I’m not working, you’ll find me splitting my time between NYC and Catskill, NY, where I live with my husband and two dogs, Ernie & Archie. I’m a lover of horror movies, concerts, woodland walks, gardening, and antiquing (we even run our own antique stall!). As the co-founder of Sleepover Trading Co., I’m passionate about crafting unique film screenings and experiences, and I also co-host the comic book podcast Dear Watchers.
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Robert Ribar work experience
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Director, Events & Marketing
CurrentLeading the events and marketing strategy at PowerToFly, a SaaS and services platform dedicated to connecting talent to companies that are committed to creating inclusive environments where diverse professionals can thrive with a vibrant community of over 850,000 active members.Key Achievements:🚀 Creating and spearheading the Diversity Reboot Summit & Job Fair series, the world’s largest virtual DEIB conference, alongside a robust lineup of frequent B2C and B2B webinars and in-person events. Sponsors include industry leaders like American Express, Amazon, Meta, Google, Microsoft, Bank of America, Morgan Stanley, ServiceNow, Salesforce, Expedia Group, Pitney Bowes, and The Washington Post.📈 Under my leadership:The summit series attracted 100,000+ unique registrants annually, with virtual summits now averaging 11K+ registrants per event as of 2024.New emails generated from summits skyrocketed 1,000% year-over-year (YOY).Nearly daily webinars achieved a 200% YOY growth in attendance.💡 These outcomes significantly contributed to PowerToFly’s successful Series B funding round.My work is driven by a passion for creating impactful events that foster connection, amplify DEIB initiatives, and deliver measurable growth.As a leader, a manage an international team of both fulltime and freelance contributors.
Senior Manager, Marketing, Community & Events
As Senior Manager, Community & Events at PowerToFly, a leading 360° DEIB SaaS and services platform, I oversee monthly summits, job fairs, weekly events, and community programs for over 800,000 active members worldwide.Key Achievements:🚀 Event Growth:2022 Summit Series: Achieved 100,000+ registrants, doubling YOY attendance.Increased new email leads by 1,000% YOY and virtual Chat & Learn attendance by 200% YOY.Programmed 100+ summit talks and 150+ events annually, driving sponsor visibility, talent pipelines, and content creation.🎤 Sponsorships & Partnerships:Partnered with brands like American Express, Amazon, Meta, Salesforce, LinkedIn, and others to deliver engaging events.Expanded community reach to over 35 million by collaborating with diverse organizations, including LGBTQ+ groups.📈 Community Engagement:Launched an interactive community space to enhance platform traffic and user engagement.Oversaw end-to-end community journeys, from emails to registrations and platform interaction.👥 Leadership & Operations:Lead a global team of full-time and freelance professionals, managing budgets, tools, and resources across time zones.Conduct weekly 1:1s, team stand-ups, and Quarterly Business Reviews while driving employee engagement and professional growth.Through strategic leadership and a passion for fostering inclusion, I’ve helped PowerToFly scale its events program, enhance community engagement, and deliver measurable outcomes for sponsors and members alike.
Community & Events Lead
As Community & Events Lead at PowerToFly, I spearheaded the programming and execution of DEIB summits, virtual job fairs, webinars, invite-only Executive Forums, and community initiatives—many of which I helped create.Key Achievements:🎤 Event Highlights:Produced over 260 summit talks in 2021 featuring trailblazers like Arianna Huffington, Valerie Jarrett, Sen. Kirsten Gillibrand, Rep. Val Demings, Ai-jen Poo, Carla Harris, Angelica Ross, and stars from RuPaul’s Drag Race.Crafted fireside chat questions, networking prompts, and partnered with sponsors to deliver professional and personal development sessions.📈 Event & Marketing Oversight:Managed all marketing and day-of logistics, from registrant reminders to Zoom troubleshooting and vendor coordination.Hosted and programmed invite-only C-Suite Executive Forums, providing senior leaders with insights on pressing DEIB topics and exclusive networking opportunities.👥 Team Leadership:Led a global team across the U.S., India, and Latin America, fostering a feedback-driven, inclusive culture. Responsibilities included weekly 1:1s, professional development, and budget management.🤝 Cross-Functional Collaboration:Worked closely with sales, customer success, DEIB, and tech teams to ensure a seamless experience for clients and community members.Through strategic programming, thoughtful leadership, and a passion for fostering inclusion, I helped elevate PowerToFly’s events and community offerings, driving impactful conversations and measurable success.
Events Manager
I managed over 300 in-person and virtual events across the U.S. and globally in collaboration with top-tier brands such as American Express, Microsoft, Meta, Deloitte, Morgan Stanley, Slack, Dell Technologies, Amazon, Peloton, MINDBODY, New York Life, Accenture, and many more.Key Responsibilities & Achievements:🎤 Event Programming & Strategy:Designed engaging event programming by collaborating with sponsors to develop titles, descriptions, and panel questions that aligned with their goals while ensuring an exceptional experience for attendees.Created production schedules and led run-of-show calls for seamless execution.📧 Marketing & Branding:Designed event registration assets and crafted compelling multi-step invite emails and registration page copy, boosting sponsor brand visibility and maximizing attendance.🎟️ Event Logistics & Execution:Provided expert guidance on event layouts, A/V setup, food, and beverage arrangements to deliver smooth attendee experiences.For select events, personally managed venue booking, catering, A/V, photography, and additional activations.🤝 Client & Team Collaboration:Led weekly client calls to discuss event strategy and execution while facilitating daily internal stand-ups to address blockers and align teams.Worked directly with sponsors to ensure their objectives were met while maintaining a high-quality attendee experience.Through meticulous planning, creative programming, and seamless execution, I delivered impactful events that elevated sponsor brands and engaged diverse audiences.
Production Lead
I joined PowerToFly as Production Lead with the mission to scale its live events program. During my tenure, I successfully transformed the events schedule from sporadic occurrences to a robust weekly cadence, featuring in-person events in cities like New York, San Francisco, Seattle, Phoenix, and beyond, as well as dynamic virtual events reaching global audiences.Key Achievements:🎤 Event Growth:Spearheaded the expansion of PowerToFly’s event portfolio, building a consistent and impactful schedule that elevated brand visibility and community engagement.📍 Conference Activations:Led event activations at major industry conferences, including Grace Hopper Celebration and HR Tech, overseeing sponsorship management and booth logistics to maximize impact.Managed all aspects of conference presence, including ordering and coordinating branded swag, ensuring seamless execution, and elevating PowerToFly’s presence among industry leaders.Through strategic planning and innovative execution, I played a pivotal role in growing PowerToFly’s live events product, creating meaningful experiences for attendees, and driving brand recognition in the DEIB space.
Production Coordinator
As Production Coordinator at Hangar4 (formerly DKC Incite), the event division of one of the nation’s leading PR firms, I coordinated experiential marketing and press events for a prestigious roster of clients in luxury automotive, finance, cuisine, entertainment, and sports.Key Events & Achievements:🎬 Iconic Events:Produced the wrap party and crew screening for Pixar’s Cars 3.Orchestrated the grand reopening of the historic Watergate Hotel.Managed exclusive invite-only events for FanDuel, featuring Dan Marino, Joe Montana, and Bo Jackson.Co-hosted the ribbon-cutting ceremony for Broadway’s Hudson Theatre, with Jake Gyllenhaal unveiling a custom-designed plaque now permanently affixed to the building.Led event logistics for Pope Francis’ visit to Harlem on behalf of Catholic Charities.🌟 Client Portfolio:Worked with renowned brands like Jaguar LandRover, New Balance, Teva, L’Oréal Paris, SpaceX, and Morgan Stanley to create memorable, high-impact events.Key Responsibilities & Skills:📋 Vendor & Logistics Management:Researched, contracted, and assessed vendors across F&B, A/V, fabricators, technicians, performers, and production staff.Managed event budgets ranging from $25,000 to $1M+ and handled on-site logistics for seamless execution.🎨 Brand Strategy & Programming:Developed engaging event programming, including entertainment and activities tailored to client needs.Contributed creative copy and brand ideas to build awareness and enhance event experiences.Designed direct mail campaigns targeting influencers and press to amplify event visibility.Through meticulous planning, strong vendor relationships, and creative event design, I helped elevate the profiles of some of the most high-profile brands in the world.
Press, Marketing & Social Media Consultant
Provided PR, marketing, and social media services for New York-based theatrical productions, concerts, art shows and the acclaimed web series "The Outs" created by Adam Goldman, starring Alan Cumming (“The best web series ever.” Paper Mag)
Director / Producer
Co-founder, producer and director of a New York-based theater company focusing on work by and/or starring LGBTQ+ artists including producing the monthly variety show "Queer Not Cool" featuring John Early ("Search Party) and John Milhiser ("Saturday Night Live").
Associate Producer / Story Editor
For five years, I served as Associate Producer and Story Editor at a Tony Award-winning production company led by B. Swibel and Tara Smith (credits include Moulin Rouge, An American in Paris, Amélie, and Xanadu all on Broadway).Key Contributions & Achievements:🎭 Broadway Productions:Played a key role in developing “The Performers” and the musicals “An American in Paris” and “Amélie”.Served as Associate Producer for the Pasadena Playhouse production of “Dangerous Beauty”.📺 Film & TV Development:Developed projects with NBC (with Stevie Wonder), HBO (with James Gandolfini), United Talent Agency, and Archie Comics, among others.Key Responsibilities:🎤 Creative Collaboration:Engaged in creative sessions with top industry talents including Stevie Wonder, James Gandolfini, Linda Perry, David Javerbaum, and more.📅 Event & Production Management:Organized investor events, concerts, staged readings, and video shoots, managing logistics like booking talent, catering, and overseeing production teams.Coordinated strategic partnerships and designed promotional materials for events.🎬 Content Development:Contributed to the development of an HBO drama and an NBC miniseries (executive produced by Stevie Wonder).Drafted and reviewed talent and production contracts.📝 Creative & Administrative Support:Attended industry readings & workshops, providing feedback and script coverage.Designed social media campaigns and wrote copy for promotional materials.Provided admin support, including scheduling, travel booking, tech support, and intern supervision.This role allowed me to work alongside iconic figures in entertainment and develop both creative and strategic initiatives, contributing to successful Broadway productions and film/TV projects.
Marketing Resident
I started my career assisting in the development and design of marketing campaigns for a nonprofit, Pulitzer Prize-winning Off-Broadway theater. During this time, I worked on productions by renowned playwrights such as Craig Lucas, Theresa Rebeck, Nicky Silver, Christina Anderson, and more.Key Responsibilities & Achievements:🎭 Event Planning & Coordination:Conducted grassroots research, coordinated catering, and organized entertainment for events.💻 Digital Marketing & Content Creation:Developed web-based marketing initiatives, including e-blasts and social media campaigns.Wrote, edited, and hosted a podcast interviewing actors from that season's productions, including Reed Birney and Stephen Kunken.📚 Print & Advertising:Designed postcards, brochures, and print ads for productions.Attended advertising concept meetings to align creative vision with promotional materials.📰 Publicity & Media Relations:Worked closely with the theater's publicist to schedule actor interviews and compile reviews.This experience allowed me to engage with top talent and contribute to successful marketing efforts, laying the foundation for my future roles in event production and content creation.
Talent & Guest Relations
Helped organize special events, answered phones, greeted guests, provided customer service, assisted performers, processed ticket sales and supported talent bookers.
Office Assistant
Intern
Colleagues at PowerToFly
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Rita Mukimba
Colleague at PowertoflyNairobi County, Kenya
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Meg Alexander
Colleague at PowertoflyToledo, Ohio, United States
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Maria Isabel Moran
Colleague at PowertoflyGuayaquil, Guayas, Ecuador
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Zara Chaudary
Colleague at PowertoflyBrooklyn, New York, United States
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Cristina Alvarado (She/Her)
Colleague at PowertoflyVenezuela, Bolivarian Republic Of
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Juan. Diaz
Colleague at PowertoflyMexico City Metropolitan Area, Mexico
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Liv Mcconnell
Colleague at PowertoflyNew Orleans, Louisiana, United States
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Marcelo Téo
Colleague at PowertoflySanta Catarina, Brazil
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Vanya Kalaidjieva
Colleague at PowertoflySalt Lake City Metropolitan Area, United States
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Michelle Denisse Andrade Wiesner
Colleague at PowertoflyGuayaquil Metropolitan Area, Ecuador
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Robert Ribar education
Bfa Drama, Directing And Producing
Education record
Frequently asked questions about Robert Ribar
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What company does Robert Ribar work for?
Robert Ribar works for PowerToFly.
What is Robert Ribar's role at PowerToFly?
Robert Ribar is listed as Director, Events and Marketing at PowerToFly.
Where is Robert Ribar based?
Robert Ribar is based in New York, United States while working with PowerToFly.
What companies has Robert Ribar worked for?
Robert Ribar has worked for Powertofly, Dkc, Freelance, Femme Fatale Theater, and Triptyk Studios.
Who are Robert Ribar's colleagues at PowerToFly?
Robert Ribar's colleagues at PowerToFly include Rita Mukimba, Meg Alexander, Maria Isabel Moran, Zara Chaudary, and Cristina Alvarado (She/Her).
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What schools did Robert Ribar attend?
Robert Ribar holds Bfa Drama, Directing And Producing from New York University, Tisch School Of The Arts, Playwrights Horizons Theater School.
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