Robert Salluce Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas

• Coordinated the bureau’s participation in community projects and initiatives including Destination:SA, a study of the local industry’s growth potential• Led bureau’s efforts to develop and implement overall marketing plans, including advertising, and maximizing those efforts to market San Antonio as a premier meetings and visitor destination• Oversaw the bureau’s marketing and communications divisions including Public Relations, International Marketing, Film Commission, Community Relations, Advertising and Research, manages (12) staff• Oversaw City’s contract with agency of record for marketing and advertising services ($6.1+ million annually)• Primary staff coordinator for destination marketing branding exercise informing scope of consultant services, research and studies for resulting brand positioning• As Brand Champion, ensures consistency of messaging in all print and electronic marketing applications that reach our target audiences • Researched, developed and managed partnership programs to include co-operative advertising, promotions, events, collateral, etc. in an effort to supplement and maximize the bureau’s marketing reach• Directed divisional managers in the development of budgets, scope and strategies• Motivated Marketing & Communications staff to integrate disciplines and areas of interest into overall marketing program

• Coordinated new brand strategy studies resulting in launch of new destination marketing identity in February 2008• Led bureau’s local and community communications efforts, positioning the bureau and its leadership as logical leaders of the local hospitality and tourism industry• Directed Community Relations Manager and staff in efforts to develop and implement successful communication programs; oversees local media relations• Oversaw bureau’s local media and partner communiqués, including releases, newsletters, online section and special events• Coordinated new brand strategy studies resulting in launch of new destination marketing identity in February 2008• Coordinated local engagement with the city’s brand strategy, serving on committees and conducting presentations to encourage brand buy-in• Oversaw the bureau’s participation in strategic initiatives that have potential impact to the hospitality industry including downtown-related master plans and programs, cultural and heritage tourism programs, eco-tourism programs and the like; works with partner organizations and agencies to foster productive alliances• Oversaw Film Commission and staff’s efforts to market San Antonio as a site for film production• Directed divisional development of budgets, scope and strategies

• Led bureau’s local and community communications efforts, positioning the bureau and its leadershipas logical leaders of the local hospitality and tourism industry• Directed Community Relations Manager and staff in efforts to develop and implement successfulcommunication programs; oversees local media relations• Oversaw bureau’s local media and partner communiqués, including releases, newsletters, onlinesection and special events• Coordinated local engagement with the city’s brand strategy, serving on committees and conductingpresentations to encourage brand buy-in- Coordinated brand strategy studies resulting in launch of new destination marketing identity in February 2008Oversaw the bureau’s participation in strategic initiatives that have potential impact to the hospitalityindustry including downtown-related master plans and programs, cultural and heritage tourismprograms, eco-tourism programs and the like; works with partner organizations and agencies to fosterproductive alliances• Oversaw Film Commission and staff’s efforts to market San Antonio as a site for film production• Directed divisional development of budgets, scope and strategies