Robert Salluce Email & Phone Number

San Antonio, Texas

• Coordinated the bureau’s participation in community projects and initiatives including Destination:SA, a study of the local industry’s growth potential
• Led bureau’s efforts to develop and implement overall marketing plans, including advertising, and maximizing those efforts to market San Antonio as a premier meetings and visitor destination
• Oversaw the bureau’s marketing and communications divisions including Public Relations, International Marketing, Film Commission, Community Relations, Advertising and Research, manages (12) staff
• Oversaw City’s contract with agency of record for marketing and advertising services ($6.1+ million annually)
• Primary staff coordinator for destination marketing branding exercise informing scope of consultant services, research and studies for resulting brand positioning
• As Brand Champion, ensures consistency of messaging in all print and electronic marketing applications that reach our target audiences

• Coordinated new brand strategy studies resulting in launch of new destination marketing identity in February 2008
• Led bureau’s local and community communications efforts, positioning the bureau and its leadership as logical leaders of the local hospitality and tourism industry
• Directed Community Relations Manager and staff in efforts to develop and implement successful communication programs; oversees local media relations
• Oversaw bureau’s local media and partner communiqués, including releases, newsletters, online section and special events
• Coordinated local engagement with the city’s brand strategy, serving on committees and conducting presentations to encourage brand buy-in
• Oversaw the bureau’s participation in strategic initiatives that have potential impact to the hospitality industry including downtown-related master plans and programs, cultural and heritage tourism programs.

• Led bureau’s local and community communications efforts, positioning the bureau and its leadershipas logical leaders of the local hospitality and tourism industry
• Directed Community Relations Manager and staff in efforts to develop and implement successfulcommunication programs; oversees local media relations
• Oversaw bureau’s local media and partner communiqués, including releases, newsletters, onlinesection and special events
• Coordinated local engagement with the city’s brand strategy, serving on committees and conductingpresentations to encourage brand buy-in- Coordinated brand strategy studies resulting in launch of new destination.
• Oversaw Film Commission and staff’s efforts to market San Antonio as a site for film production
• Directed divisional development of budgets, scope and strategies