Robert Tran Email & Phone Number

Melbourne, Victoria, Australia

Tokyo, Japan

• Developed and led the BI/Analytics Roadmap to define the teams' annual and long-term strategic initiatives that align with the business goals. • Delivered scalable analytic solutions and data-driven insights within the Third Party Marketplace, Consumer Payments and Retail Consumables orgs.• Managed and led the sprint planning and prioritisation meeting in coordination with global counterparts in US/India/JP to align on business project commitments, effort and bandwidth.• Advised and support metric definition and development, data feasibility, marketing experimental design, A/B post campaign analysis and optimisation.• Collaborated with Economists and Scientists to conduct causal inference studies using exact matching and propensity scoring model approaches on customer high-value actions to measure long-term incrementality that drive financial and marketing investment decisions.• Partnered with global Data Engineering teams to standardise global data sets and develop scalable solutions that enable self-serviceability.

Melbourne, Australia

• Delivered and presented data-driven insights to senior executives in relation to sales effectiveness, acquisition, and retention programs for bancassurance products attached to credit cards, personal loans and home loans. • Managed the end-to-end campaign process within NAB Wealth's Bancassurance & Direct business including requirements gathering, sprint prioritization, and performing in-depth post-campaign analysis to optimise marketing resource allocation, customer engagement and conversion rates. • Assisted in the development and implementation of Advanced Analytics techniques, propensity models and statistical analysis to intervene at multiple stages throughout the customer journey including on-boarding, cross-sell/up-sell, churn and win-back opportunities.

Melbourne, Australia

• Delivered business performance insights on Membership Churn/Attrition, Portfolio Profitability (Consumer & Corporate), Customer Lifetime Value, Market Sizing & Segmentation Opportunities, Competitor/Market Share Movements, Universal Control Group Effectiveness & Revenue Forecasting. • Provided internal consulting services & presented insights to senior stakeholders across the enterprise for Product, Strategy, Loyalty (Flybuys), Marketing, Retention and Sales & Service teams focused on applying strong analytical rigour to the decision-making process and to influence strategic and commercial outcomes.

Melbourne, Australia

• Implementation, optimisation and management of Fraud Risk Strategies to improve portfolio performance health. Extensive fraud rule-writing and development of bespoke classification algorithms to predict probability of fraud. Conducted Champion/Challenger strategies across the Consumer/Commercial Lending products. • Advisor to leaders across ANZ's teams in the Asia Pacific including strategic partnerships AmBank & Metrobank in terms of Fraud Management & Strategy, best practice procedures and system deployment. Implemented & optimised fraud rules in combination with FICO solutions, rolled-out VRM across Asia and built a bespoke anomaly detection algorithm to minimise financial losses.

Bachelor Of Arts & Bachelor Of Commerce, Double Degree, Double Majors In Marketing & Management; International Relations & Japanese Studies

• Melbourne Global Scholarship in Language Study Recipient • Melbourne Study Abroad Scholarship Recipient • University Mobility in Asia.

Study In Kyoto Program・立命館大学海外留学生プログラム, International Relations & Japanese Language・国際関係学部

• Ritsumeikan University Scholarship Recipient

Programming & Business Analytics