As a Marketing Intern for SponsorUnited, I actively contributed to the creation of compelling social media graphics, dynamic market reports, and eye-catching infographics, significantly elevating brand messaging. I drove content creation for blogs and newsletters, ensuring alignment with overarching marketing objectives and enhancing audience engagement. Additionally, I spearheaded daily marketing operations through efficient spreadsheet management and infographic tagging, streamlining workflows and enhancing data organization.

Throughout my time as a Sponsorship Scout, I attend in-person sporting and entertainment events to gather data on venue advertising, while also conducting in-depth research on digital sponsorship through professional and collegiate team websites and social media streams. Additionally, I analyze sponsorship content in streaming broadcasts during virtual events, such as concerts and festivals. By gathering market insights and performing brand and team research, I connect analytics with our clients' advertising investments to maximize their benefits and enhance overall effectiveness.

As the Content Creator and Marketing Lead at ACTexas, I spearheaded initiatives to amplify our brand’s digital footprint and drive audience engagement. By leveraging data-driven strategies and innovative campaign execution, I successfully propelled our Facebook reach to over 81,000 unique users and Instagram reach to approximately 77,000 unique users. These targeted efforts yielded an extraordinary 4,000% surge in Facebook engagement, generating generating 3.5K content interactions, while Instagram content garnered 1.9K interactions within 12 months. This strategic approach not only elevated brand visibility but also cultivated a dynamic and engaged online community, reinforcing ACTexas position as a frontrunner in a competitive industry.

As a Social Media Manager and Marketing Lead, I specialized in developing persuasive copy for promotional emails, newsletters, and diverse marketing collateral, driving heightened engagement and amplifying brand visibility. I excelled in producing dynamic, multi-format content tailored for social media platforms, with a strategic emphasis on TikTok, Instagram, and Facebook to optimize audience interaction.A significant achievement during my time was expanding Aqua-Tots’ TikTok presence, increasing the account to 11.8K followers and 127.2K likes, substantially enhancing brand recognition.

In my role at Aqua-Tots Swim Schools, I drove business growth by leading operations and developing a strategic vision for long-term success. I maintained a high level of customer engagement, fostering strong relationships to ensure overall customer satisfaction. I focused on maximizing operational excellence by mentoring personnel in management principles, industry practices, and company procedures. This commitment to continuous improvement not only enhanced our service quality but also contributed to a thriving business environment.

In my role as a Digital Marketing Specialist, I specialize in evaluating the performance of various digital marketing strategies, including SEO, PPC, paid social, and email marketing. I collaborated with marketing professionals to conduct in-depth reviews of their Google Ads and Facebook Ads accounts, identifying inefficiencies, as well as areas of improvement. As a Digital Marketing Specialist, it was our mission to teach prospective clients how Logical Position's digital marketing services can help optimize their current digital marketing strategies to maximize results, and allocate marketing budget efficiently.