Robert Rose Email & Phone Number

Santa Clara, California, Us

Santa Clara, California, Us

Bothell, Wa, Us

Sr. Product Marketing Manager, Winshuttle, Inc., (SAP Application Data Management and Robotic Process Automation Software Solutions)Conducted secondary competitive, market, vendor and product research, analyzed use cases, identified buyer and user personas, developed robotic process automation (RPA) positioning, messaging, digital, web content and collateral, defined GTM plans, promoted brand awareness, lead generation, sales training and enablement, trade events, webinars and multi-touch campaigns. • Researched and launched RPA for SAP, developed GTM strategy, positioning and messaging content, website and SEO, training and collateral for RPA marketing.• Ghost-wrote an SAPInsider article on Budget and Planning process automation, Apr-Jun, 2017, Vol. 18 No 2, and supported SAPInsider Financials and SAPPHIRE 2017 trade events.• Produced a webinar showcasing The Home Depot’s use of Winshuttle RPA for subsidiary onboarding and payables, an RPA GL webinar and webinar content for AR/AP automation.• Gathered RPA analyst vendor research by Accenture, Deloitte, Forrester, Gartner, HfS, KPMG, and others on Automation Anywhere, Blue Prism, UiPath, BlackLine, Innowera, Redwood and other RPA providers to construct competitive intel and differentiation for sales engagement.

Olympia, Wa, Us

Product Development Manager, Q-Cash Financial (FinTech Startup, Short-Term, Small-Dollar, Instant Funding Loan Platform [Symitar, Fiserv DNA, FIS])Engaged in Q-Cash product development, a startup cloud B2B PaaS, relationship-based, data-driven, multi-product, omni-channel instant loan funding platform delivering automated loan application, underwriting, funding, and payment setup in 6 clicks in less than 60 seconds without a traditional credit check. Delivered platform and mobile requirements, roadmap planning, development team interface, B2B launch, branding, messaging, collateral, presentations, website redesign, social media planning, vendor management and project management for client implementations.• Managed Q-Cash client implementations including SSO, core API adapter development, payment integration, coding, testing, training, and core platform, online and mobile banking integration with Symitar, Fiserv and FIS systems.• Enhanced automated UX workflows for funding, added flex-payments, auto reminders, auto debits, logging, and revenue optimization with charge-offs at 6-8%.• Implemented a product development framework including two major and four minor platform releases per year, detailed requirements vetting based on client inputs, vendor resources, functional prioritization, funding and implementation timelines.• Documented a comprehensive underwriting decision-engine requirement to add data analytics, traffic management for A/B testing, multi-model and 3rd party loan scoring integration, and UI design to improve customer experience, grow revenue and limit delinquencies and charge-offs.

Dallas, Tx, Us

Sr. Product Manager, Advanced Mobility Solutions (AT&T Toggle, Enterprise Mobility Management (EMM), Global Expansion)Managed US and global E2E product strategy, marketing and lifecycles for AT&T Toggle Bring Your Own Device (BYOD) and AT&T Mobile Device Management (MDM) cloud and premises-based EMM solutions for Android and iOS devices.• Delivered 5 successive on-time, on-budget global launches in 8 months that expanded AT&T’s BYOD solution from 0 to 31 sale countries in 3 global regions (APAC, CCLA & EMEA), with over 180 Google Play and iTunes app stores and worldwide use except in 9 restricted countries – AT&T’s first-ever launch of a proprietary enterprise BYOD MEM solution into global markets.• Managed go-to-market global launch preparations for AT&T MDM, AT&T’s white-labeled offer powered by Mobile Iron, and AT&T Toggle Premises. • Led product sponsorship of an $8.3M contracting, ordering and billing platform with 650 business requirements spanning 20 systems, 50 cross-functional teams, and over 100 resources to integrate mobility and wireline billing for global product deployments.• Provided formal and informal product presentations and engaged with mobility customers, international customer advisory counsels, and users from companies including Disney, DuPont, GM, Eli Lily, IBM, Red Bull, Shell, Siemens, Sony, Volkswagen, and others.• Mentored and trained global Product Managers on AT&T international products, launch planning, processes, cross-functional team gating requirements, and solution delivery.• Developed product and country roadmaps and vision, product design, feature and UI requirements, user stories, project scope, schedules, budgets, pricing, billing/ops workflows, marcom, collateral, messaging, press releases, case studies, sales training, cross-functional team (IT, CTO, Legal/Regulatory, Global Trade, Billing, Finance, Tax, Customer Care, Sales, and Support) collaboration, and launch execution.

Principal/Director, Product Marketing Management, Incisiv LLC (Startup, Project Management Software, PMP Training, Consulting, Staffing)Led product development, launch, and marketing of disruptive personal, professional, and enterprise project management software, solutons, and services. Defined, prioritized, and scheduled roadmap requirements and features, implemented product vision and strategy, worked with developers to meet delivery requirements and schedules, planned licensing and pricing models, created content, collateral, marcom, video training, and press releases, and implemented go-to-market launch activities, training classes, trade events, and Web and social media marketing.• Managed initiation, requirements, development, documentation, pricing, marketing, productization, pilots, and go-to-market launch prep of ProjectMarshal SaaS enterprise project management software applications.• Directed agile development architects and team, defined, prioritized features and gaps, met deliverable requirements, and improved UI workflows for better customer experience.• Established Incisiv as a registered PMP training vendor, and planned, developed, and launched PMP® Exam Prep and other project management training courses.• Designed, developed, created content, and launched the Incisiv.com Web site.

Dallas, Tx, Us

Product Marketing Manager, Laptop Mobility, AT&T (Contract, Embedded Communications)Managed product development requirements, schedules, certifications, readiness, and go-to-market launch activities for embedded PC wireless communications hardware for laptop manufacturers to promote laptop sales and drive AT&T network traffic flow-through. Worked with cross-functional teams and vendors to plan, develop, and execute content, messaging, promotions, marcom and collateral, sales presentations and training.• Managed wireless messaging and launched the Qualcomm Gobi HSUPA/CDMA software defined modem on the AT&T 3G Network and Panasonic Toughbook OEM platform.• Trained segment and retail sales and channel staff on AT&T’s 3G Broadband Connect Network, DataConnect service, and Qualcomm’s Gobi Embedded Module and roadmaps.• Presented the AT&T Wireless Network Roadmap including UMTS/HSPA, EVDO, 3G, and WiMAX forecasts and HSPA, HSPA+, and LTE broadband evolution timeline to partner PC OEMs for strategic planning purposes.• Managed a project to certify Gobi firmware and the wireless AT&T communication management (ACM) software.• Developed a communications playbook and sales deck to support wireless mobility and Gobi initiatives through Panasonic’s direct, indirect partner, and AT&T SMB, and Enterprise Signature, Select, Premier, GEM, and FedGov segments.• Achieved objective of 1,000 new wireless subscriptions on time, to spec, and within budget.

Marketing and Sales Leader, Coraxis IT Solutions (Contract, Startup, MSCP, Consulting, Application Development & Staffing)Organized and defined consulting service offers, recruited personnel to expand Microsoft consulting service expertise, expanded staff augmentation processes and practice, developed and implemented company branding, formalized marketing and sales plans, developed messaging, collateral, sales targets, trade events, and go-to-market activities for company service offerings.• Built business, marketing, and sales plans, hired and supervised staff, and launched new Advanced Infrastructure (AI) and Staffing Services practices.• Marketed state and local government IT events and exceeded attendance objectives for the Microsoft Vista Launch, .Net 3.0 and Team Foundation Server (TFS) educational seminars, and IPMA Forum 2007 IT trade and learning event.• Rebranded the company Website and tradeshow assets, and produced new sales collateral, data sheets, case studies, press releases, and marcom to support new services and branding.• Positioned Coraxis to be the only IT vendor among over 220 vendor applicants to be approved for all 5 WA IT Procurement Contracts for the 2007-2009 biennium.

Project Manager, Medical Billing System Conversion, Steck Medical Group (Contract, Multispecialty Medical Practice)Planned and led a medical billing IT system conversion from Quest to IDX (GE Centricity) practice management software, and managed a project to outsource medical billing to a third-party provider to improve reimbursements for a large, cross-county multispecialty practice.• Interviewed key stakeholders, developed business requirements, documentation, and functional specs, analyzed existing and proposed solutions, made solution recommendations, and led cross-functional staff in project delivery.• Defined project scope, resources, schedules, budgets, and performance requirements, managed project artifacts and schedules, and coordinated new system and vendor staff training, weekly variance reporting, contingencies, and internal and patient facing communications.• Met go-live date and delivered project and report summary on time, to spec, and within budget.

Boise, Idaho, Us

Product/Project Management and Marketing, Marshall & Associates (Contract, Startup, MSCP, GIS Software and Consulting)Conducted competitive, customer, and market research to assess competition and opportunities, interviewed key customers, defined product requirements, set roadmaps and schedules, and developed collateral content and marcom. Established marketing plans, trade events, sales training, and presentations, and worked with cross-functional teams to deliver new software solutions. Identified customers and led product implementation projects.• Managed the launch, roadmap, and development of GeoResults Mobile, a wireless (WiFi 802.11b, GSM), Trimble GPS integrated, ruggedized laptop GIS thin client application for mobile field workers to extend mapping data to the field, speed work order response, cut costs, and improve data efficiency.• Built city and county government client relationships to determine needs and wants, and translated requirements into market and product specifications.• Engaged with engineering to develop, prioritize, and manage functional specs, release schedule, and roadmap.• Managed the launch, roadmap, and development of a wireless (WiFi 802.11b, GSM), GPS integrated, ruggedized laptop GIS application for mobile field workers to extend mapping data to the field, speed work order response, cut costs, and improve data efficiency.• Prepared product and project status reports, and conducted Live Meeting sales presentations with key clients.• Led the redesign of a tradeshow booth, product demonstrations, marketing presentation, and sales collateral.• Managed mobile IT integration projects for the City of Vancouver, WA and the WA Department of Transportation.

Courbevoie, Ile De France, Fr

Product Manager, Biometric Software & Hardware Access Control Solutions, Sagem MorphoConducted competitive and product research to assess market and customer voice, set direction for biometric solutions, managed requirements, roadmaps, schedules, productization, marcom and collateral content, marketing plans, trade events, sales training, and presentations, and worked with cross-functional teams to deliver biometric hardware, software, and developer solutions. Developed partner, reseller, VAR, integrator, and OEM business channels.solutions. Developed partner, reseller, VAR, integrator, and OEM business channels.• Productized and launched 200 hardware/software offerings in 7 product families that generated $3M in less than 3 years.• Generated $1M in revenue via direct partner, reseller, integrator, VAR, and OEM channels.• Conducted competitive and product research studies to assess voice-of-customer and set direction for biometric product solutions.• Used agile to manage biometric module SDK development, an OEM authentication solution for Pocket PC apps.• Served as SME to Johnson Controls Inc. (JCI) on multi-factor access control projects for SeaTac Airport and the Port of Seattle ($18M, 25K employees, 650 biometric access terminals), and JCI’s Cleveland Cavaliers’ and Memphis Grizzlies’ NBA arena projects.

Lakewood, Wa, Us

Marketing Project Leader, Harborstone Credit Union (Retail Financial Services)Principle duties included product, market, and segment research, strategic and tactical planning, GTM strategy and tactics, development of retail products, services, and packages, rates and pricing, management of deposit, lending, mortgage, IRA, and non-traditional products, product positioning, marketing collateral, direct mail, print, electronic messaging, Web content, branding, retention, acquisition, and other marcom, sales and technical training, program and project management, forecasting, metrics, and reporting.• Built a research model to quantify market segments and attributes, product sales targets, budgets, and set marketing direction.• Researched and prepared business plans for launching small business services and an exclusive military program.• Planned and launched Equityline™ VISA and 7 new mortgage loan products.• Developed and marketed a 9-month certificate that attracted $17M in 5 weeks.• Created new IRA certificates and marcom, authored a comprehensive retirement planning kit, and developed an IRA campaign that increased IRA deposits by $4.3M in 4 months.• Assisted in the Intranet and Web site redesign and launch of online banking that enrolled 3,500 users in 4 months.• Tracked and placed competitive ads, rates, and offers at the sales desktop, set and implemented pricing strategy, performed financial analysis, and wrote and implemented fee and pricing proposals.• Created risk and relationship pricing models to build ROA/ROI, compensate for risk, boost profitability, sales, and loyalty incentives, reward credit-worthy customers, and move unprofitable relationships up or out.

Mba Studies, Project Management And Quality

Theology Studies

Bba, Marketing

Aa, Business