Formzoo is an innovative Industrial Design consultancy with a focus on injection moulded products. Going into this internship, was my first experience within the real world of Industrial Design in a consultancy. I quickly understood the workflow of how consultancies run, and how each role depicts the design outcome. Each day was growth, what I once thought was a grey area, became more familiar, and my understanding of certain aspects began to shift for the better. I collaborated with every team member within the consultancy, learning and applying new knowledge to skills I lacked to refine my design process and approach.My responsibilities during the internship included:- Market analysis, research, and insights- Design release packages with concepts and style guides- Concept ideation and development replying to the design brief- Form and aesthetic analysis relating to style guides- 3D modelling parts within an assembly in Solidworks- Understanding rendering workflow within Keyshot