Manage an analytics team responsible for providing insights for Product, Marketing, Strategy and Finance helping to drive adoption of GoDaddy Payments in the multi-billion dollar payment processing industry. Own executive scorecards for monthly report out and leadership meetings. Support product A|B testing including ideation, execution and evaluation.Own and drive the evolution of data products including redshift tables and tableau data sources used in ad-hoc analysis and machine learning applications. Support stakeholder reporting needs such as providing high propensity contact lists for outbound marketing campaigns. Work closely with data engineering teams to source new data from upstream sources, improve quality of existing data and ensure accuracy of reporting.

Managed a global analytics team responsible for providing business insights for Product, Sales, Finance, Advertising Operations and Strategy. Extensive experience with complex business modeling, media performance optimization, product A|B testing and executive reporting.Engineered a new dataset and KPIs that brought new insights to the business allowing for better sales strategy and a $10M+ annualized incremental revenue opportunity.Demonstrated experience in building out a high functioning analytics team and leading through crisis. Frequently identify areas of opportunity for my team and advocate for prioritization through leadership presentations and relationship building.Support business strategy initiatives and work-streams by providing analytical insights to senior leaders, presenting and soliciting feedback from peers, presenting unique insights to key advertisers and fostering an analytical approach to solving business challenges.

Managed the Media Product A|B testing analytics practice to help drive product development and site planning decisions. Primarily owned conversion reporting and lift analysis used to measure marketing attribution and advertising spend efficiency from both an internal and client viewpoint.

Developed and maintained client facing conversion reporting utilizing DoubleClick for Advertisers, DoubleClick for Publishers and EDW data sources in SQL Server, Hadoop and DB2 environments.Automated BI reporting through extensive VBA coding in Excel utilizing modules, forms, SQL connections and Add-Ins to produce dynamic end-user solutions.

Calculated the foreign exchange effects on company revenue and gross bookings for Finance and Investor Relations and presented analysis to CFO and senior leadership quarterly. Performed Legal Obligation Lodging Breakage forecast for FP&A utilizing SQL, VBA and Excel skills.Performed FX Reasonability analysis monthly for SOX compliance and act as liaison to the Treasury Hedging team. Meet with senior Treasury and Accounting leadership to present analysis and obtain approvals.

Provided expert billing analysis and support to internal groups supporting AT&T’s mobile division. Utilized extensive knowledge of call record creation and generation of billing records to resolve billing disputes and ensure accuracy of billing engine resulting in maximized revenue.

Analyzed billing, provisioning and usage data utilizing transact SQL and Excel supporting multiple objectives. Performed data modeling and forecasting to predict future demand on department resources including wireless number use and SIM card sales.

Performed aggregate billing cycle analysis within the Quality Assurance group supporting revenue assurance of over $12 Billion in annual revenue.

Analyzed and evaluated multi-million dollar chapter 13 bankruptcy paper purchases utilizing data mining skills in access, excel, and SQL for executive management.