Engaged in the Customer Success Program to deliver real tangible results in business performance to hundreds of Private and NHS practices across the UK, and for the company

Improving dental practice performance through understanding dental practice software and key performance metrics to support effective dental business strategies.

Initially contracted as independent to relaunch the Academy of Excellence Training program. Introduced tiered training program and delivered on line educational tutorials and platform. . Full time permanent position from May 2015. Promoted to Head of Business Services covering the Thrive Consultancy program and The Academy from May 2015

Independent Business Consultant to Dental practices, Dental Corporates and Dental SME's .Focusing on Dental Practice management software, I offer a range of services to dental practices, dental corporate and dental practice management software companies. From identifying the right practice management software for individual practices through to strategic sales, marketing or product review for software authors or service integrators , I can use my 20 years of dental practice solutions to help you.Key Highlights/Achievements:• Developed and launched new consultancy service for Dental Software House - now achieving incremental revenues nearing £2m per annum and rapidly growing • Engaged with over 80 end user practices delivering hands on consultancy around business improvement with real revenue to bottom line. • Sales Strategy review for technology company • Identification of new market opportunities for SME to diversify • Developed channel strategy plans for start up digital signage technology company• Developed new partnership opportunities for Dental provider to leverage sales model• Brokered introductions to key Healthcare industry opinion leaders for Training consultancyRe-launched Academy of Excellence on line training program for Software of Excellence

Directed the overall marketing strategy and department maximising new sales opportunities with Strategic Partnership, Corporates, Schools and Student markets as well as investigating new geographies for expansion. Developed new customer relationships and opportunities. Designed new sales and marketing campaigns focused on differentiating clients from competitors.Key Highlights/Achievements:• Conducted Strategic review of current marketing activities including incumbent PR agency. resulting in replacing Agency and saving company over £100k per annum whilst improving Marketing coverage• Revised and re-launched all company marketing literature • Developed new company branding and image • Opened up opportunities in the Student Dental plan market• Devised and Launched Children’s Dental Care plan offering• Opened up strategy discussion with Head of Irish dental association to exploit emerging market

Initially managed UK subsidiary of publically listed Dental Software Company and latterly was key member of team transitioning organisation into International Company based in UK. Devised 10 year strategic business plan to achieve 5x growth and market share across Europe. Led all sales and marketing activities providing strategic leadership and tactical deployment of sales and marketing plans. Took company to market leader in growth from 5th place by organic growth and acquisition. Managed 110 staff via managers with direct responsibility for Sales and Marketing Division of 20. Responsible for P&L with regular financial reporting to the Board in the UK and to Public Shareholder meetings. Provided strategic positioning and direction for the company in the market with major Partners, Corporates, NHS and end users. Built a highly successful professional Sales team, leading them to quarter on quarter revenue growth over target from 2002 to 2006 .Introduced new strategic product lines and initiatives to expand company. Achieved improved shareholder return and ultimately sales of company to US based Fortune 500 Company at above initial offer price. Key Highlights/Achievements:• Implementation of strategic acquisition plan targeting larger competitor to achieve 2nd place in market. • Organic growth through aggressive competitor targeting resulting in achieving 1st place in market• Identified opportunity and execute plan to source and add high-tech digital radiography solutions resulting in revenue increase of £ 1.5 m in year 2. • Year on year Sales growth from £2m to £8m between 2002 and 2007 • Sale of SOE to Henry Schein in excess of initial bid price resulting in increased shareholder value above market.

Led all commercial activities for recently launched Healthcare IT Solutions including initial product launch and marketing. Managed and devised UK NHS Sales and Marketing Strategy. Recruited regional business managers product management team to achieve first commercial sales of ASP based Primary care solutions for PCT’s. Built strategic partnerships with key players in Healthcare market especially Microsoft and developed close working relationships with the NHS and DOH.Key Highlights / Achievements:• Refined product definition and got them to market• Launch and sale of first ASP based solution to PCT’s

Set up international Division of newly formed entity L&H Dictaphone Healthcare Solutions Group .Full P&L responsibility for new organisation across Europe, Middle East and Africa including acquisition plan with a goal to IPO in 12 months. Full Responsibility for planning and launching series of US based products within the international market, including responsibility for Development, Product Management, Marketing and Sales.

Led Microsoft’s Healthcare Business Strategy in UK and Europe, Delivered Market analysis, opportunity sizing, strategic planning, industry insights and marketing collateral and tactical implementation for pan European initiatives. Led strategy to deepen engagement with Europe’s leading ISVs focused on ensuring all ISVs developed core solutions on Microsoft platform. Coordinated with 12 key subsidiaries throughout EMEA to build ISV teams’ competencies; included assigning budget, and generating consensus on resourcing model to ensure programme success. As Microsoft Europe industry spokesperson on health fronted key communications of Microsoft’s healthcare strategy at all levels throughout healthcare market in Europe – European Commission, CIO’s IT Directors, Key influences, NHS Executive. Negotiations at top level with all healthcare providers, purchasers and ISV are to influence and gain adoption of Microsoft technology throughout European Healthcare market. Also delivered cross industry Line of business Training project for over 700 Microsoft Business managers. Key Highlights / Achievements:• Grew number of ISVs launching custom Microsoft solutions by 60%; Achieved increase of 35% of solutions sales wins through ISVs for PAS, HISS, Departmental and Primary care systems.• Sold £1m back office software sales to NHS Scotland• Negotiated initial Enterprise wide agreement with NHS Supplies• Drove early adopter momentum to get ISVs’ to shift development platform - won iSOFT amongst others• Led Microsoft in Healthcare to effectively compete in new market against top database competitors such as IBM, Oracle, and Sybase, coordinating with all 12 subsidiaries to create go to market strategy, and establish market credibility.• Presented Keynote speech with Bill Gates at HC98 to 3000 delegates • Set up and established Microsoft Healthcare User Group in Europe• Launched Windows on Healthcare for MSFT

Started and established UK subsidiary of NZ based Software house. Built company from scratch .Ran all sales and marketing activities. Personally responsible for first 50 sales to practices in the UK. Identified early opportunity to focus on corporate strategic sales to rapidly grow business on limited budget. Took over established competitor offering. Key Highlights / Achievements:• Started company with team of 4 and built into market leader• Identified opportunity to deliver game changing software with first professional Windows based product to market in Dental• Broadened scope in NHS Dentistry with competitor take over. (VAMP Dental)

Founded company to exploit growing IT opportunity with UK Primary Health market. Managed initial product development, early adopter phase and launch to market, gaining rapid acceptance. Grew company from 3 persons to 30 through organic growth and merger to take 4th place in market share. Played key role in GP Healthcare computing industry group liaising with DOHKey Highlights / Achievements: • Delivered revenue of £0.5m • Identified acquisition target and achieved “merger” with larger player to gain strategic position• Achieved 4th place in market• Negotiated and achieved trade sale of Medicus at target price

Identified and exploited new corporate business opportunities in Healthcare instrumentation. Key sales and liaison role on major research contracts to ensure timely and profitable completion of projects. Managed both sales and administrative staff and played key strategic role in planning companies direction and future. Negotiated at board level with major capital instrument manufacturing companies (Kodak, Amersham, Smith Kline, J&J, Serono etc) selling R&D capabilities and projects. Project management and negotiation skills.

Key role in the establishment of European HQ for international pharmaceutical company. Formulated UK Sales and Marketing plans. Recruited and trained laboratory sales force. Responsible for all aspects of sales and marketing mix.