Robert Novido Email & Phone Number

Laredo, Texas, United States

- Single-handedly provided ~$15,000 in creative service cost avoidance by concepting, executing, and delivering multichannel content. - Provided art direction, feedback, and approval of 50 print and 100+ digital assets executed by in-house Marketing Associate and Junior Designer ensuring Brand Guidelines and Standards are being followed.- Directly communicated with third-party advertising agency to provide creative feedback to Creative Director, Graphic Designers, and Copywriters for deliverables. Deliverables include: Sales Center Environmental Design, Website and Landing Page UI/UX, Paid Media, Email, and Direct Print Marketing Collateral.- Implemented Marketing Department process for onboarding new hires to streamline obtaining new hire information to ensure proper materials are prepared on time.- Collaborated with Director of Marketing and Marketing Manager to implement Social Media Planning and Content Creation to ensure content is being ideated, executed, and scheduled in a timely manner.

Laredo, Texas, United States

- Drove in-house integrative creative strategy, execution, and installation for major corporate initiatives. Including: Brand Establishment for Start-Up Homebuilding Company, Onboarding Process, Training, & Corporate Culture Communications. - Headed advertising cost avoidance of: ~$10,000 by single handedly producing high production content, strategizing brand establishment, & Go-To-Market ad-hoc by utilizing industry standard tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Blender. - Coordinated with CEO and President to execute groundbreaking projects while greatly decreasing advertising costs and lead time. Projects Include: - Designed and published 3 ads in the Oil & Gas Investor by Hart Energy in partnership with CEO. Ad Topics Included: Brand Awareness (Land Acquisition), 40 Under 40 Recipient, and Petroleum Engineering Partnership Acquisition. - Produced EY Entrepreneur of the Year Gulf Coast Region Finalist media packet. - Spearheaded corporate communications to cultivate a workplace of empowerment, inspiration, and overall fun! Additionally, launched corporate culture committee responsible for corporate wide events. - Curated 10+ C-Suite Presentations in order to: gain approval of multi-million transactions, implement corporate wide initiatives, investor acquisitions, and project management. - Collaborated with third party agency on web development. Advised and suggested UI/UX tactics and best practices in order to nurture effective lead generation, branding awareness, and conversions by focusing on user-centric design and journey.

Laredo, Texas, United States

- Pitched a Sales Funnel / Pipeline strategy to increase executed deals and maintain prospect relationships and opportunities. Indicated Key Phases, KPIs, and Marketing Activities.- Increased Social Media reach by 85.71% and engagement by 5.54% by utilizing strategic marketing activities and designing 5 different content pieces (static and motion).-Managed a 1 week Facebook Ad Campaign which generated 5 leads and closed 3 deals (reaching 100% occupancy) by producing a highly produced social media video (responsible for: Videography, Color-Grading, Motion Graphics, Sound Production).- Integrated and Designed Marketing Packets which highlighted key selling points for multiple Commercial and Industrial Properties (~3MM SQ. FT. Total). - Utilized Python to scrape webpages in order to capture quality prospect data and information.

Www.Rnovido.Com

- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro) to execute a total of 15 client projects ranging from higher education to land development. - Established brands for individuals and organizations with heightened understanding of data, consumer perceptions and marketing research. -Utilized FacebookAds and SEO tactics to increase brand awareness.-Consulted clients with any questions they had pertaining to design, consumer behavior, marketing research, and marketing concepts.

Laredo, Texas

-Mentored and advised 35+ students per semester. (70+ students a year)-Facilitated weekly mentor meetings which focused on student progress in their first year.-Academically advised students on courses, registration, and campus resources.-Enhanced student's first year experience as per student reviews and evaluations.

-Designed Social Media posts, GIFs, and Posters for TAMIU Athletics. -Used Adobe Photoshop and Adobe Illustrator to design Game Day Posts to increase Game Day attendance. -Used Adobe Premiere Pro and Adobe After Effects to execute TAMIU Men’s Basketball Promo Video. -Utilized Adobe Photoshop to design TAMIU Women’s Basketball Senior Day Posters and Social Media Posts.

Memphis, Tennessee

-Utilized Adobe Photoshop, Adobe Illustrator, and Adobe InDesign to create collateral for FedEx Solutions while adhering to FedEx Brand Guidelines. -Utilized effective storytelling and infographic skills to execute and complete 2019 FedEx Sales Enablement Annual Report which highlights accomplishments within 5 teams. -Responsible for the project management, production, and direction of an educational video with the goal to minimize lead selling time. Instructional video was sent to all 8,000+ Sales Professionals Worldwide.

- Utilized expertise in Graphic Design to create a better orientation experience with Posters, Orientation Leader Shirts, and DustyCamper Shirts.- Facilitated Freshmen Orientation workshops, team building, and campus activities.- Responsible for the facilitation of 25-35 Incoming Freshmen per Orientation Session (a.k.a "DustyCamp"), 6 sessions in total.

Laredo, Texas Area

-Used design experience to execute designs to aid the recruitment process. -Inspired, empowered, and mentored prospect students to attend Texas A&M International University as a higher education option.-Facilitate high school students with the admission, federal financial aid, and registration process.-Used exceptional customer service and communication skills to represent TAMIU. -Recruited more than 350 total students combined