Product Marketing, Consumer Insights & Corporate Strategy Business Consultant
Current- Define value proposition, segmentation and go-to market strategy for digital products across sectors, including Healthcare, Tech, and Consumer and Retail leading to mitigated risk and 18% increased efficiency across project timelines on average for digital transformations- Work with PA sales team and internal stakeholders to identify new growth opportunities define statements of work, track success and financial goals within digital capability and present to senior leadership resulting in 7 new client acquisitions- Lead as product manager supervising cross-functional team of designers, developers and data analysts and sales to gather consumer insights and overhaul digital marketing for clients resulting in $2M increase in revenue for PA Consulting and 5-year extension of contracts- Serve as lead primary and secondary researcher on client projects conducting surveys, 1-on-1 user interviews, A/B testing, focus groups and design thinking workshops to gather insights, define market segment, understand user personas for client marketing strategy, vision and roadmap- Lead paid and organic marketing for email, web and social media campaigns across digital product lifecycle including ad campaigns, calls to action, splash pages and pre/post product launch initiatives, track KPIs and develop a deep understanding of data driven market trends resulting in a $700k increase in revenue- Use data visualization tools such as SQL, Tableau and Google Looker to craft marketing storytelling and develop data and results-driven campaigns across social media, email, digital magazine and newsletter- Partner with multi-disciplinary team to develop conceptualization and prototypes for digital products, including mobile and desktop websites, apps, CRMs by identifying roadblocks, mitigating risks, resulting in timely launches
