Roberto Colón Email & Phone Number

New York, United States

- Define value proposition, segmentation and go-to market strategy for digital products across sectors, including Healthcare, Tech, and Consumer and Retail leading to mitigated risk and 18% increased efficiency across project timelines on average for digital transformations- Work with PA sales team and internal stakeholders to identify new growth.

New York, United States

- Led research component of digital product engagements facilitating 1-on-1 user interviews, A/B testing and focus groups for both low fidelity prototypes and digital products pre-launch- Led mobile app development for investment management company by conducting usability tests and implementing cross-functional design governance for teams, including.

Greater Nashville Area, TN

- Created market plan and developed fitness-based content for fitness app designing workouts, nutrition programs and virtual classes increasing online engagement by 20%- Identified market positioning and new market segment amongst CrossFit and weightlifting enthusiasts leading to 15% increase in overall online traffic

Brentwood, TN

- Led omni-channel both paid and organic digital marketing strategy socials, including Instagram, Facebook and LinkedIn to drive viewership and clients leading to 50% increase in online traffic and 20% in client conversions- Utilized Qualtrics and Salesforce to track key metrics including ACV, CLV, new leads and conversion rates, and track progress to.

Master Of Science - Ms, Marketing: Strategy, Operations, B2B And B2C Marketing

Bachelor’S Degree, Economics, Public Policy