Roberto Vasquez Email & Phone Number

Augusta, Ga, Us

Evans, Georgia, United States

Georgia

Noy Media Group is a subsidiary of the Mike Hostilo Law Firm. We focused on connecting strategy to execution by maximizing the impact of marketing. For my part, It all starts with a tailor-made, business-driven Marketing Technology Stack. Key success metrics for average case value, case generation, quality of leads, reputation management, and demand generation were my top priorities.

Executed strategies for owned, paid and earned media for the brand. Redesigned the Information Architecture, UX, and coded two websites, migrating from WordPress to an enterprise platform that seamlessly integrated with Salesforce. Designated to the Leadership Committee to re-envision the company mission and values and to implement long-term roadmaps with SMART strategic objectives to nurture and develop a productive and happy workforce. Implemented solutions to address negative sentiment online and executed MarCom strategies to improve reputation scores on external platforms. Build the company intranet communication site using SharePoint with Office 365 and Google Drive integrations.

Driving prospects and leads of ultra high-net-worth individuals (UHNWI) for luxury real estate development group through SEO, SEM, social, and email channels. Marketing automation and customer management utilizing Salesforce and Pardot for nurturing leads. Managed MLS data feeds to external partners, webmaster duties for hosting platform, and admin for website CMS. Produced work documentation and procedure guidelines for knowledge base and information sharing. During overlap in work history, maintained a contractor status to help onboard new team members, define scope of work for complex digital initiatives, and execute data analysis for campaigns.

Thought leader for DXM's digital agency initiatives through our Google Partnership (owned). Strategist for digital advertising channel services in Search, Social Media, Mobile, Display, and Web Development. Budgeting, forecasting, results, optimize, repeat.Active verticals include: Healthcare, Business & Industrial, Finance, Internet & Telecom, QSR, Shopping.Develop custom solutions for CRM, portals, custom landing pages, analytics, campaign tagging, surveys (online/offline), competitive analysis, and payment fulfillment online.Channel Services (owned):- SEO (content, local, campaign management and keyword/link analysis)- PPC (MCC, bid management, custom landing pages, CRO)- Social Media (Reputation management, brand compliance, social display/retargeting)- Mobile (Performance optimization, responsive design, adaptive design)- Display (Media planning, creative, branding, display retargeting)- Web Development (Design and development, content creation, webmaster, CMS)

Greater Atlanta Area

Managed the internal technical department (3 directs) for Cox Media Group Digital and Strategy websites and apps (114 in all). Operated within an agile framework, to assist in the development and implementation of proprietary CMS platform, apps, and vendor applications. Streamlined communications for a matrix organization, SLA’s, processes and procedures to improve overall customer satisfaction and problem resolutions. Recognized for leading my team for performance, promotions and retention.- Agile PM, Kanban technique - Strategic Communications- HDI Support Center Director- Knowledge Centered Support- IT Service Management (ITSM)- Problem Management Professional- Root Cause Analysis - Content Management (Enterprise)

Internet marketing, group account management, and web analyst. Key responsibilities included: web strategy, multi-channel campaign activation, ad hoc reporting, analysis, and optimization. Additional duties: websites, landing page build-outs, video production, webcasting, graphic design, photography, and event marketing.- Internet Marketing Strategy- Analytics, proof of performance reporting, ad hoc- Display Advertising Funnel Marketing- Search Engine Optimization- Google AdWords / Bing Ads- Behavioral Targeting, Remarketing- Email Marketing- CRM, CMS and Inbound methodologies- B2B & B2C- Sales management, client retention- Event Marketing

Augusta, Georgia Area

Managed five geographical locations within Media General's broadcast portfolio - Mid-Atlantic region.Creative director for interactive designs of HTML templates, design concepts both graphical and UI, and early adopter for Web Standards. Information taxonomy for CDN inclusion and enterprise CMS project management for implementation, documentation, testing, training, and deployment.Graphic design for all mediums including print, broadcast and web. Photoshop, Illustrator, pre-In Design.Web analytics using Omniture Analytics. Webmaster.Additional contributions with IAB Universal Ad Packages, videography, non-linear editing, and photography.