Robert Berg Email and Phone Number
I am a collaborative leader with expertise in brand strategy, retail customers, commercialization of business plans that integrate, align and achieve internal and customer goals and go-to-market strategies that drive profitable growth. I am adept at directing cross-functional teams, influencing 1 to 2 levels up or down in matrix organizations and operating in dynamic, fast-paced environments.Areas of expertise: - Business Planning Process- Scaling Brands- New Product Launches- Price Pack Architecture- 4P Excellence- Develop Insights & Translate Findings - Revenue Growth Management - Performance Tracking - Forecasting - Project ManagementI am open to networking, mentoring and meaningful volunteer work. You can contact me directly at robertpberg@outlook.com
Masimo Consumer
View- Website:
- harman.com
- Employees:
- 28260
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Go To Market Lead For Americas (Us, Canada, Latam)Masimo ConsumerLos Angeles, Ca, Us
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Go To Market Lead For Americas (Us, Canada, Latam)Masimo Consumer Jan 2024 - PresentIrvine, California, United StatesManaged a team of 5 direct reports responsible for launching 23 New Product Introductions in 2024 representing $70MM in revenue in the Consumer Electronics Category for the Americas. • Rolled out business planning process with region VP, identify market size and trends to evaluate future NPI and support needed to commercialize in the region. • Partnered with Integrated Marketing Team to develop and execute marketing campaigns to support flagship brands. • Led monthly commercial review meeting that focused on market performance, financials, strategic imperatives and key initiatives. -
Commercial Enabling Lead (Sales Operations, Rgm, Business Process), Zarbee'S NaturalsJohnson & Johnson 2019 - Aug 2023Greenwich, Connecticut, United StatesLed Sales Operations, RGM and Business Processes that developed business-enabling tools pre- and post-SAP integration to drive efficiency and profitability.Selected Accomplishments:• Implemented annual Portfolio Optimization Model that drove SKU efficiency by identifying high-performing and low-performing SKUs, strategies and tactics.• Launched and owned Field Sales Consensus forecasting process, improving accuracy by +/-12pts.• Delivered 2 price actions within 12-month period by identifying opportunities within portfolio, financially modeling impact, aligning with leadership and creating retailer selling story, which generated $1.9M and $2.4M in GP favorability. -
Customer Strategy Senior Manager, ListerineJohnson & Johnson 2016 - 2019Skillman, New Jersey, United StatesDirected cross-functional team, shaping trade strategy, activations, new item and commercial innovation for Listerine Mouthwash, representing $620M in annual sales volume.Selected Accomplishments:• Shaped 2019 Listerine Price Strategy, generating +2pts of retailer margin, +3% POS $ growth, trade efficiencies and $11M in price investment redeployed in P&L.• Executed Listerine Sensitivity New Item Launch, leveraging science and best-in-class merchandising strategy to achieve #1 New Item in AMW Category for 2018.
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Customer Strategy Manager, Reach, Rembrandt And PartnershipsJohnson & Johnson 2008 - 2016Skillman, New Jersey, United StatesSet trade strategy, developed activations and launched new items for brands representing $100M in annual sales volume.Selected Accomplishments:• Connected and shaped Philips Partnership and delivered sell-in story, tent pole event and tool kit, producing $9M in incremental shipments.• Re-launched Reach Manual Toothbrush and gained distribution at Walmart, Target, CVS and regional food, generating $27.8M in volume by establishing new price tiers, aligning sub-brands with mouthwash and deploying master brand strategy across J&J Oral Care.
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Customer Business Manager, Club ChannelJohnson & Johnson 2006 - 2008Morris Plains, New Jersey, United StatesDelivered $68.9M in annual sales volume. Led product development, gaining new items and promotional “in & outs,” pricing, development and execution of promotional calendar for Sam's Club and BJ's Wholesale Club.Selected Accomplishments:• Collaborated with Marketing to create 2 new Club Packs (Band-Aid Premium 175ct and Reach One Ultimate Clean Manual Toothbrush), securing everyday distribution by leveraging club value, exclusivity and premiumization story.• Finished at 101.5% of quota by securing new item distributions and flawlessly executing promotional calendar within trade budget.
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Walmart Team Leader, SchickPfizer 2004 - 2006Bentonville, Arkansas, United StatesCreated and led Schick’s first customer facing team, a cross-functional team, of nine colleagues to achieve annual sales volume, profit and dollar share targets in 34% of the company’s volume.Selected Accomplishments:• Achieved shipments of $120MM(+38%) with a dollar share of 18.8(+2.2) vs. year ago.• Promoted 1/3 of team members and recruited, hired and staffed the team.• Secured Category Captain Role establishing Schick as a category leader.
Robert Berg Education Details
Frequently Asked Questions about Robert Berg
What company does Robert Berg work for?
Robert Berg works for Masimo Consumer
What is Robert Berg's role at the current company?
Robert Berg's current role is Go to Market Lead for Americas (US, Canada, LATAM).
What schools did Robert Berg attend?
Robert Berg attended California Polytechnic State University-San Luis Obispo.
Who are Robert Berg's colleagues?
Robert Berg's colleagues are Sunil Kamble, 罗秀静, Dirk Konopka, Shufeng Zhang, Renata Buzas, Abinaya Palanisamy, Hans-Christian Andersen.
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Robert Bergland
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