Robert Berg Email & Phone Number

Los Angeles, CA, US

Irvine, California, United States

• Managed a team of 5 direct reports responsible for launching 23 New Product Introductions in 2024 representing $70MM in revenue in the Consumer Electronics Category for the Americas.
• Rolled out business planning process with region VP, identify market size and trends to evaluate future NPI and support needed to commercialize in the region.
• Partnered with Integrated Marketing Team to develop and execute marketing campaigns to support flagship brands.
• Led monthly commercial review meeting that focused on market performance, financials, strategic imperatives and key initiatives.

Greenwich, Connecticut, United States

• Led Sales Operations, RGM and Business Processes that developed business-enabling tools pre- and post-SAP integration to drive efficiency and profitability.Selected Accomplishments:
• Implemented annual Portfolio Optimization Model that drove SKU efficiency by identifying high-performing and low-performing SKUs, strategies and tactics.
• Launched and owned Field Sales Consensus forecasting process, improving accuracy by +/-12pts.
• Delivered 2 price actions within 12-month period by identifying opportunities within portfolio, financially modeling impact, aligning with leadership and creating retailer selling story, which generated $1.9M and $2.4M.

Skillman, New Jersey, United States

• Directed cross-functional team, shaping trade strategy, activations, new item and commercial innovation for Listerine Mouthwash, representing $620M in annual sales volume.Selected Accomplishments:
• Shaped 2019 Listerine Price Strategy, generating +2pts of retailer margin, +3% POS $ growth, trade efficiencies and $11M in price investment redeployed in P&L.
• Executed Listerine Sensitivity New Item Launch, leveraging science and best-in-class merchandising strategy to achieve #1 New Item in AMW Category for 2018.

Skillman, New Jersey, United States

• Set trade strategy, developed activations and launched new items for brands representing $100M in annual sales volume.Selected Accomplishments:
• Connected and shaped Philips Partnership and delivered sell-in story, tent pole event and tool kit, producing $9M in incremental shipments.
• Re-launched Reach Manual Toothbrush and gained distribution at Walmart, Target, CVS and regional food, generating $27.8M in volume by establishing new price tiers, aligning sub-brands with mouthwash and deploying.

Morris Plains, New Jersey, United States

• Delivered $68.9M in annual sales volume. Led product development, gaining new items and promotional “in & outs,” pricing, development and execution of promotional calendar for Sam's Club and BJ's Wholesale.
• Collaborated with Marketing to create 2 new Club Packs (Band-Aid Premium 175ct and Reach One Ultimate Clean Manual Toothbrush), securing everyday distribution by leveraging club value, exclusivity and premiumization.
• Finished at 101.5% of quota by securing new item distributions and flawlessly executing promotional calendar within trade budget.

Bentonville, Arkansas, United States

• Created and led Schick’s first customer facing team, a cross-functional team, of nine colleagues to achieve annual sales volume, profit and dollar share targets in 34% of the company’s volume.Selected Accomplishments:
• Achieved shipments of $120MM(+38%) with a dollar share of 18.8(+2.2) vs. year ago.
• Promoted 1/3 of team members and recruited, hired and staffed the team.
• Secured Category Captain Role establishing Schick as a category leader.