Schedule shoots, source materials, resources, props, etc. as required for theproduction of photo shoots.Oversee and coordinate crew's & travel booking, talent communication andorganization.Work with creative director on all ecommerce,editorial and campaign shoots.Attend e-commerce photo shoots as a digital technician, managing imagefolders and image selection.Coordinate all reviews and approvals from creation to go-live.Produce shoots at our in-house studio with 8-10 person crews, ensuring allbrand and creative needs are met during shoots.Responsible for spearheading all retouching coordination between in-houseand offshore retouchers.Manage image digital asset management software ( Web Dam ).Collaborate with marketing coordinator before and after photo shoots toensure samples are organized and accounted for.

Manage PPC campaigns, digital ads and advertising efforts across platformsincluding Google AdWords, Facebook, and Instagram, ensuring effective targeting,budget management, and optimization for maximum ROI.Spearhead the development, coordination, and execution of email communicationprograms, employing strategic segmentation and personalized messaging to driveengagement and conversions.Take ownership of regular reporting on website performance and customerexperience metrics, utilizing data-driven insights to optimize site operations, identifygrowth opportunities, and formulate actionable strategies for sales expansion.Strategically plan product collections, page layouts, content updates, and featuredshop sections, leveraging insights from inventory analysis and prioritization toenhance user experience and drive sales growth.Supervise the production of all creative assets, encompassing photo shoots, videos,paid ads, social media content, and marketing collateral, ensuring alignment withbrand standards and objectives.

Creatively conceptualize styling visions and maintain brand consistency for all monthly product and editorial shoots, ensuring cohesive and compelling visual narratives that resonate with the target audience.Develop compelling and inventive strategies to enhance social media presence, focusing on delivering informative content and creative approaches that captivate audiences and amplify visibility across platforms.Oversee and optimize email campaigns by leveraging Google Analytics and Mailchimp metrics to track performance, analyze engagement and refine strategies for maximum effectiveness and audience reach.Establish and manage a comprehensive brand marketing calendar ensuring consistent alignment with brand objectives, timely execution of campaigns and strategic coordination of promotional activities across various channels.Implement A/B testing protocols, analyze outcomes, and iterate strategies based on findings to optimize performance and achieve desired outcomes.Oversee the uploading of new items and management of e-commerce inventory, ensuring accurate listings, timely updates, and effective inventory control to support sales and customer satisfaction.Manage and facilitate sales reporting communication with the CEO, providing comprehensive updates, insights, and analysis to support strategic decision-making and business objectives.

Plan and execute all sales meetings, trade shows, catalog launches, pop-up events, product releases, and special events ahead of each seasonal release, ensuring seamless coordination and maximum impact for brand promotion and sales initiatives.Oversee the day-to-day e-commerce operations for the Radii footwear website, ensuring smooth functioning and optimal performance.Lead the production and conceptualization of all photo shoots and marketing campaigns for Radii Footwear, ensuring alignment with brand identity and objectives.Coordinate and oversee artwork requests for social media, advertising, and third-party opportunities, ensuring timely delivery of high-quality visuals that align with brand standards and objectives.Oversee social media platforms and generate engaging content (both text and visuals) for Facebook, Twitter, andInstagram, aimed at enhancing brand visibility, driving audience engagement, and fostering community interaction.Implement product seeding initiatives targeting tastemakers to increase brand visibility and endorsement within relevant communities.

Manage, organize, and monitor media assets across the Hautelook website, ensuring their effective utilization and alignment with branding and promotional objectives.Prioritize the department's workflow by aligning it with the photo studio schedule and sales calendar, ensuring efficient operations and timely completion of tasks.Edit seasonal marketing campaigns for Hautelook, Nordstrom, and associated promotional materials tomaintain visual consistency and enhance brand messaging.Review all daily photography produced in the studios, providing approval on hair, makeup, styling, andauthorizing re-shoots as needed to ensure quality and adherence to brand standards.Provide support in art direction for 11 photography studios and photo production, contributing to the creative vision and ensuring consistency in visual storytelling across all projects.Work with art production to manage and organize the creative reference server.

Improved the online customer experience by enhancing web usability and product presentation, resulting in increased engagement and satisfaction among users.Support the E-commerce manager in various tasks including inventory management, categorization,identification of best sellers, implementation of email promotions, and strategizing upsell and cross-sell opportunities for products.Provide assistance during monthly merchandise photo shoots, ensuring smooth coordination and efficientexecution of photography sessions.Provide support to the marketing team in e-commerce marketing initiatives, including campaign planning, execution, and performance analysis, to drive online sales and brand visibility.Design graphics for web banners, email newsletters, and landing pages to enhance visual appeal andeffectively communicate marketing message.

Oversees all creative aspects, including quality digital imaging, retouching, and graphic design.Enhance the quality of printed materials, such as comp cards and headshots, through improved design and production techniques.In charge of updating all digital assets on the website, including landing pages, website banners, andmodel portfolios.Organize and structure digital media asset servers for all photography received from photographers,ensuring efficient storage and easy access to digital assets.Create and uphold consistent designs that are innovative, creative, functional, and in line with companybrand standards