Scott Roberts Email & Phone Number

In this roll, I coordinate all Creator aspects across the whole of Raw Fury. Setting up Creator campaigns both paid and organic and working with various agencies. Campaigns include paying for Twitch streams, YouTube videos, and Tweets around game specific elements such as previews, demoes, news drops, beta key distributions, etc.

PR for all things gaming at the wonderful Indie game publisher Raw Fury. Working with various teams internally as well as the game developers directly, to plan out the possible public relations opportunities available.

Toronto, Canada Area

Part of the CSL Esports (formerly WorldGaming Network) team focused on driving user engagement through a mix of online and physical mediums. Leading the creation of content for web and socials in everything from written articles to highlight reels.

Toronto, Canada Area

As the Marketing Specialist and sole marketing person at TidalShift - I was responsible for all the internal and external tasks that fall under the marketing umbrella. Since my joining, I have seen measured growth or revival in all the areas I have focused on (monthly webinars, newsletters, website traffic, etc.). Additionally, since February 2018, I have also been working as the marketing contact for TidalShift’s parent company, Procept. Online Presence/Communication I have taken the initiative to learn basic HTML and WordPress to manage the TidalShift website. The results have been an increase in traffic to our desired pages and higher overall engagement. I have revitalised the bi-monthly newsletter (by sourcing, editing and posting content) and monthly webinars - growing attendance month over month.Events and SupportI have coordinated booths at trade shows, organised internal showcases, created and updated marketing collateral, managed the various social media platforms, and helped to support the sales team in any way possible. For our internal showcases, I have managed to increase attendance an average of 300% from my first event.

Toronto, Canada Area

At SickKids, my primary functions revolved around drafting and organizing the creation of marketing materials between internal teams as part of the Communication team for the Foundation’s five major signature events. Project Briefs and ExecutionI put together detailed design and marketing briefs to effectively communicated project requirements and goals to other teams. I outlined time lines per project and worked closely with key stakeholders to ensure important delivery dates were adhered to.Copy Creation and ReviewFor copy, I took the lead to generate first round drafts for 1-pagers, e-mail blasts, webpages and interviews. I'm was primary point of contact for review on many pieces of content in order to expedite approvals.

Toronto, Canada Area

At eOne, I was able to work both independently and as part of a team responsible for managing the creation, promotion, and distribution of movies for home entertainment in both Canada and the US. I would communicate with internal and external departments in order to manage key deliverables ranging from creative materials to marketing campaigns.My primary responsibilities could be broken down into the following:Project ManagementI managed multiple movie titles at a time by working with multiple teams to organize everything from the creative inception, to the physical release, to the final P&L report. Content CreationI created and reviewed copy for each title which included: social media posts, talent callouts, taglines and magazine ads. I would meticulously review each title for any discrepancies in the art, billing block, legal, logos or tracking details.Organization and CommunicationEach title was planned out months ahead of time and I continuously updated schedules to ensure that key street dates were met by every individual and team involved. Communicating with sales representatives on all key initiatives, updates and changes to ensure everyone was always on the same page was a large part of the process.

Toronto, Canada Area

While at Deloitte LLP, I was part of the shared marketplace services team, which meant that my responsibilities any given week ranged anywhere from communications to events for either a regional or national audience. My goals were always to drive brand awareness and build client relationships.Some of my key initiatives included:•Managing external facing events for C-Suite clients, including the go-to-market strategy, promotional collateral, on site management, and post event ROI analysis•Gathering and creating content for webpage creation and/or distribution•Creating short internal and external facing articles on topics from ranging from Toronto traffic to succession planning•Running the marketing aspect for a regional charity campaign (League of Rock) by generating promotional collateral and coordinating with numerous teams to encourage engagement•Liaising with various teams to discuss campaign strategies and managing deadlines

Oakville, Toronto

I was part of the newly assembled marketing department and part of my role was to outline a solid marketing plan for the entire company. During my brief employment I was able to perform a wide variety of marketing tasks, including:•Implementation of new CRM software to manage client accounts more efficiently •Constructing branded documents, such as templates as well as brand regulations and guidelines in order to guide the company's projected image•Setting up and managing the company's social media sites. The accounts were created and a plan proposed which outlined examples of using each•Performing a competitive analysis of the top competitors in the industry. My findings were used to generate ideas that would set the company apart

I retained my duties as a historical guide but also acted as a supervisor and assisted in training the other employees. I would confirm events and make organizational preparations in response to their requirements.

Interacted with the public providing historical information, demonstrations and delivering tours.

Post-Graduate, Marketing Management

Bah, Psychology/History

Activities and Societies: Part of Queen's TV, acted as a cameraman and video editor for aired news segments.

Education record