Robert Silva Email & Phone Number

Deerfield Beach, Florida, United States

Developed and executed strategic plans to optimize operational efficiency, streamline processes, and align with organizational goals.Spearheaded transition of ecommerce site from WooCommerce to Shopify. Reducing the overhead cost of online store operations by 43%. Utilized HubSpot’s strategic implementation of technology solutions aimed at automating previously manual processes, significantly increasing operational efficiency and reducing errors.Conducted customer review feedbacks proactively to identifying opportunities for service and site improvements.Utilized Google Ads analytics to measure and analyze campaign performance, making data-driven adjustments for continuous improvement.Actively sought opportunities for bulk purchasing, consignment agreements, and other cost-saving measures to optimize procurement expenses.Leveraged tech and AI solutions to enhance the overall responsiveness of the supply chain, ensuring prompt and efficient fulfillment of customer orders.Focused on enhancing operational efficiency to drive profitability, identifying and implementing process improvements to maximize output with minimal resources.Managed departments budgets, optimizing resource allocation to meet financial targets and improve profitability.Managed and schedules content for the company social media sites like Instagram, Facebook, Pinterest, YouTube, Vimeo, Snap Chat, and Tik Tok. Utilized Google Ads campaigns with a key focus of generating positive ROI, optimizing ad spend, drive awareness to the company site, and increasing conversion rates.Conducted regular A/B testing of ad creatives to identify high-performing elements and refine campaign strategies.Crafted video ads growth strategy to significantly increase YouTube subscribers and engagement.Maintained content calendar to ensure a consistent and frequent posting schedule for maximum reach and growth.Diversified social media content types to include images, videos, stories, and reels/shorts formats.

Plantation, Florida, United States

Boca Raton, Florida, United States

Prepared and design production sets for filming video content for YouTube, social media, and ads Edited and posted daily video content for social media platforms such as Instagram, YouTube/ Shorts and Tik Tok Maintained and edited company websites and content using Wix platform Managed and organized podcast production, audio set up, editing/mixing, and scheduled content release dates Designed & created website banners, marketing content, YouTube thumbnails, and commercial ads Photographer and videographer for all company events, commercials, promo material, and galas Using a Sony A6300 and Nikon EOS R and edited in Adobe Photoshop & Premier Pro Prepared scripts and creative briefs for video shoots and commercials Report and monitor social media analysis from Instagram, YouTube, and Facebook Business ManagerOrchestrated the preparation and design of production sets for shooting diverse video content, spanning long and short formats, tailored for YouTube, the company website, and various social media platforms.Edited video content optimized for engagement across multiple platforms, including Instagram, YouTube/YouTube Shorts, TikTok, Facebook, and LinkedIn.Demonstrated proficiency in website management by editing the company website layout and content using the Wix platformPlayed a pivotal role in enhancing brand identity by contributing to the design and creation of website banners, marketing content, YouTube thumbnails, and promotional ads.Created effective thumbnails to optimize video visibility and edited various video ads and marketing materials for events, social media, and company products.Successfully boosted the YouTube subscription rate by an impressive 29% every 30 days, surpassing the company's monthly goals. This achievement contributed significantly to audience expansion and reach.Demonstrated a strategic approach to increase the weekly viewership of short format videos by 53%.

Fort Lauderdale, Florida, United States

Prepared solo and weekly email blasts for upcoming events, webinars, and gala’s Created marketing material and video material using programs like Canva & Adobe InDesign Edited and uploaded videos of webinars, events, galas, and large networking events Prepared/designed name tags, documents, signs, banners, and marketing material for various upcoming events Photographed various events and edited them for social media posts and email blasts Coordinated live webinars and events alongside a small team Posted and scheduled social media and marketing content for events and courses Resolved customer issues by utilizing strong interpersonal and communications skills through phone, email, and chat conversations

Delray Beach, Florida, United States

Sketched and Designed upcoming shoe models for the future collections. Four of the designs were chosen to have a production run. Responsible for Pinterest and Instagram social media marketing. Boosted Pinterest views from 15K to 650K in 2 months. Using sample shoes, we created Creative and quality lifestyle images to showcase products. Optimized and perfect product listings on Amazon, Walmart, Overstock, and eBay. Using SEO and Keywords we created listings that were easier for customers to find on the site. Creating group shots and quality images to showcase various shoes offered. Photographed product and lifestyle images using a Nikon D850 Created detailed and engaging titles and bullet points for various products Created bi-weekly email marketing campaigns using Klaviyo and Spirngbot. Created small gifs of shoes to show the various angles, as well as using alluring and an uncluttered email design. In charge of coming up with creative ideas and marketing techniques to enhance the brands reach and seek out new customers.

Boca Raton, Florida, United States

Provide exceptional customer serviceGreet guests and members as they arrive to the front of the hotel Park and deliver cars to customers with the utmost care. Helped guests unload and load luggage or personal items from their car.

Sunrise, Florida, United States

Held highest amount of sales for three months straight, with an average of $15,000K in sales per month of shoes/clothes Handle cash register by receiving cash, credit, and closing register Assist customers in finding the right shoe for style or sport purposes Load shoes onto the racks of the backroom when boxes come in Keep Customers informed about the various sneaker models and technology

Boca Raton, Fl

Handle cash register by receiving cash, credit, and closing register Assist customer needs and wants in a quick efficient fashion Keep customers up to date on latest trends and sneaker technologyHandle and store new inventory from shipment delivery

Coral Springs, Florida, United States

Bachelor'S Degree, Advertising

Activities and Societies: American Marketing Association Title: “Creative Director”

Associate'S Degree, Business

High School Diploma, Automobile/Automotive Mechanics Technology/Technician