Salsify was founded to help brands adapt to the major shift in marketing & commerce, which is that consumers are now in charge of when, where, and how they shop, as well as what media and advertising they're exposed to. Traditional brand marketing and trade execution are no longer sufficient in the world of the algorithm. We built Salsify to help brands win in this new world of the digital shelf, where brand marketing & commerce are increasingly merged into one seamless experience.Our mission is to empower brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint.I'm very proud of the large and growing customer base that trusts Salsify every day to help them win in retail around the world, and of our fast-growing team of 100s of employees.(Note: we're hiring for a large range of positions, and we're one of Fortune's best companies to work for anywhere in the country!)I currently run Strategy & Innovation, including our global retail network team. Recently and for about 5 years I was CMO. But since 2012, as a co-founder I have done everything from HR to helping keep the books to office management, in addition to writing Ruby on Rails code to build the initial product, building and managing the website and inbound marketing strategy, bootstrapping the initial go-to-market team and campaigns, creating demos and videos, forging relationships with key retail partners, developing prototypes to test market assumptions, and really anything that must be done to make this company successful.

Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age.Subscribe here: https://www.digitalshelfinstitute.org/podcast-unpacking-the-digital-shelf

Leading a community of brand manufacturer executives and the ecosystem that loves them. The Digital Shelf Institute engages a spectrum of experts from across the commerce ecosystem to discuss and define what brand manufacturers must do to survive and thrive. Through a combination of digital content, as well as live and virtual events, members of the Institute can engage in strategic conversations about how to drive their businesses forward.

Building a great company is hard, and requires drawing on many mentors with a variety of backgrounds throughout the journey. I've relied heavily on others over the years, and am very proud to be able to give back to the startup community as an _Underscore.VC _Core Member.A “_Core” is a curated group of peers who have proven how to build enduring, impactful businesses and have joined together with a personal desire to give back and support the next generation of up and coming entrepreneurs. _Core Members are selected to provide expertise in different domain areas, with the critical functional skill sets, and experience at the specific and yet very different stages of company building from ideation to IPO and beyond._Core Members have collectively built hundreds of companies, created thousands of jobs, served millions of customers and built billions of dollars of value for their stakeholders.https://underscore.vc/cores

I was the first ever product manager at Cambridge Semantics and grew to run both product management and product marketing.* Promoted to the executive management team in 2011.Responsibilities included* Market strategy for target segments. I defined go-to-market messaging and produced collateral for all new products and market segments.* Pricing. I developed a subscription-based pricing model responsible software licensing for increasing per-customer revenue by over 100%.* Lead Generation. Marketing-generated leads responsible for > 50% 2011 bookings.* Inbound Marketing. I designed, launched, and executed the company's first inbound marketing campaigns. Inbound leads were responsible for the majority of new business in 2011.* Competitive analysis & playbook.* Conference strategy, including on-site management and presentation. I applied for and won the company's first award: the coveted 2011 Bio-IT World Best of Show award.* Marketing Automation. With a Cambridge Semantics co-founder I developed a marketing and sales automation system on the Cambridge Semantics Anzo platform, code-named Dog Food CRM.

* Responsible for handling and determining response to all customer support escalations ("Red Flags") in all industries and segments.* Responsible for the horizontal platform ETL strategy of Endeca's Information Access Platform, across all industries and markets.* Define ETL product roadmap and go-to-market strategy consistent with top-level corporate strategy.* Manage and develop several strategic ETL OEM partnerships, including with Informatica, SMSi, and SAP.* Define product release schedule and scope, and coordinate technical enablement of Endeca's internal pre-sales and professional services organizations.* Coordinate press releases and marketing activity with PR and marketing both internally and with our partners.* Support technically challenging implementations and pre-sales opportunities in the field, including negotiations with 3rd party technology vendors to accelerate development of key tactical features.

* Product manager for the MDEX engine, Endeca's core product. My specific area of responsibility included defining requirements and roadmap for the APIs, query languages, and application development of the MDEX engine.* Drove the major engineering investment in XQuery and SOA.* Defined the objectives within the scrum model of development for three teams of software engineers, requiring deep technical knowledge of the product for story definition.* Prototyped new approaches to serve as examples to the field, including for record relationship navigation and XQuery development.* Participated in sales cycles in which deep technical knowledge of the product and field usage, beyond what most SEs know, is required, including on-site customer visits in the US and Europe.* Advised on-site teams during advanced and challenging projects where deep product knowledge was critical, in retail, media, manufacturing, and intelligence accounts.* Program managed the McKinley product launch in March, 2009. At the time, it was the largest product launch in the past 3 years.* Program managed the technical content, including lab sessions and post-conference training, for Discover 2009, Endeca's annual user conference.

* Researched application development models for the Semantic Web, with a particular focus on a Distributed Data Repository project to enable a single filesystem view on data spread across a network.* Developed several prototype semantic web applications,including the Center for Virtual Tumors for which the National Cancer Institute has written public letters to IBM encouraging our effort to open source the code.* Filed several patent disclosures and presented to executives in several branches of the company.

I traveled overland from Switzerland to Beijing after graduating Williams. I was originally planning on passing through China to Nepal and doing some backcountry camping, but I ran out of money by the time I got through Russia and ended up teaching English in Beijing for a few months to support myself.

TA of various math, computer science, and astrophysics courses all four years of college.Research assistant for Kim Bruce in programming languages, and earlier for Andrea Danyluk in machine learning.