- Led creative development of Max brand identity (WBD’s global streaming service) with DixonBaxi.- Provided creative direction for agencies and regional teams on US and EMEA launch campaigns. - Led development and production of toolkits, styleguide and web portal for global roll-out of Max.- Brand lead for all regions, providing strategic, brand & creative direction for Max and discovery+.

- Led 2022 global rebrand of discovery+ (concept, design, production & web styleguide).- Provided creative strategy & direction for all international markets and regions.

- Led roll-out of discovery+ brand across UK and EMEA.

- Built and managed full-service in-house creative agency in London (leadership of 45-strong team, brand strategy and creative direction across 15 pay, free-to-air and digital brands).- Broadened team remit to cover Brand identity, 360 Marketing Campaigns, Promos, Digital Content, Corp Comms, Branded Content and Events. - Successfully led brand and creative projects in UK, EMEA, ANZ and US - including UK FTA Network, HGTV, Food Network, Really, DMAX (2020); global rebrands of Animal… Show more - Built and managed full-service in-house creative agency in London (leadership of 45-strong team, brand strategy and creative direction across 15 pay, free-to-air and digital brands).- Broadened team remit to cover Brand identity, 360 Marketing Campaigns, Promos, Digital Content, Corp Comms, Branded Content and Events. - Successfully led brand and creative projects in UK, EMEA, ANZ and US - including UK FTA Network, HGTV, Food Network, Really, DMAX (2020); global rebrands of Animal Planet & Motor Trend (2018); ID, Quest Red (2017); Quest, TLC (2015).- Developed "Power People's Passions" global corporate positioning (2018); initiated Youtube channel strategy that drove exponential growth for UK channels (2016 onwards). Show less

- Led transformation of promo team into industry-leading, full-service agency, twice named Best In-house Creative Agency (PromaxBDA Global 2011, 2012). - CD for multiple award-winning channel launches, rebrands, marketing campaigns, promos and branded content for 12 channels across UK and EMEA, including Discovery, Animal Planet, Quest, TLC & ID.- Developed Discovery "Make Your World Bigger" brand activation, winning Media Brand of the Year (Media Week 2015), beating Twitter, Instagram… Show more - Led transformation of promo team into industry-leading, full-service agency, twice named Best In-house Creative Agency (PromaxBDA Global 2011, 2012). - CD for multiple award-winning channel launches, rebrands, marketing campaigns, promos and branded content for 12 channels across UK and EMEA, including Discovery, Animal Planet, Quest, TLC & ID.- Developed Discovery "Make Your World Bigger" brand activation, winning Media Brand of the Year (Media Week 2015), beating Twitter, Instagram & Vice Media. Show less

- Creative direction, team and client management for UKTV factual & lifestyle brands.- Multiple awards for campaigns; UK History named Best New Channel (Edinburgh TV Festival 2002)

- Wrote, directed and edited promo campaigns and Press Launches for BBC and UKTV channels.

Wrote & directed- Docs & Features for BBC, ITV & Sky Sports- Branded Content for bluechip clients (eg. Barclays Bank, Renault, Body Shop, Volvo, Royal Mail & 3M).

- Wrote and directed award-winning films and videos for Ford, Jaguar and Aston Martin, filming across UK, Europe and Asia.

- Offline editor for music videos, charity and student films. - First AD on Roads & Bridges feature film and music videos.