Robin Manke-Cassidy Email & Phone Number

Palo Alto, Ca, Us

Building Next Generation Management Platform.

Boise, Idaho, Us

Responsible for messaging, customer intelligence, content for the portfolio (SASE, ZTNA, Communications/Networking/Cellular/SD-WAN/Private Cellular Networks). Focused on the top verticals within each global sector creating specific content and messaging. Led a team for Alliance Marketing to promote integration and synergies for our partners. Raising the visibility of Cradlepoint and partner organizations. Created customer reference program. Developed market share and analysis working with analyst firms.

Fort Lauderdale, Fl, Us

Responsible for the Mobile Receiver and XenMobile client product lines from strategy to implementation. Worked closely with Product Design, Engineering, Sales, and Sales Engineering to deliver a customer focused solution. Delivered customer product roadmaps and presentations both in an Executive Briefing Center as well as on locations. Created customer Early Adopter program to enable direct line of feedback from customers on the product/features. Worked with product marketing and broader marketing teams on messaging, value propositions, and GTM strategies. Lead the product and solution marketing for the NetScaler, SD-WAN, and Security product lines. Used Integrated Marketing strategies to align the marketing organization to promote the full Citrix portfolio solutions.

Reporting directly to the IT executive team, led a team implementing major IT projects in charge of research, design, planning, execution, and support for new infrastructure technology.• Lead research, design, and implementation of virtualization, security, application, and network technologies.• Collaborated with cross-functional teams to coordinate both technical and business requirements.• Created strategic initiatives based on senior management and business needs.• Managed external security and infrastructure audits across university assets.• Drove data-based performance improvements of applications and systems.• Researched and managed innovative solutions on a variety of technologies and business challenges to overhaul access and use of services.• Analyzed industry trends and directions to keep on technology to deliver education changing services.• Lead a technology team with 12+ members.• Created and executed University Health center environment and applications to HIPAA requirements.• Fabricated security education program for university included HIPPA, FERPA, PCI, and general security education for faculty, staff, and students.• Accomplished security management for monitoring, logging, and scanning, provided a better audit view into environment.• Established server virtualization in data center environment using XenServer and VMware.• Executed XenApp (virtualized applications) including creation of a customized user web interface, increased usage by 20% and application offering by 50% within first 6 months.• Instituted centralized management of enterprise apps for greater efficiency and manageability, improved uptime and stability of applications.• Tested Virtual desktop pilot including analysis of ROI, showing a significant savings in support and resources.• Created Web App Store application delivering capabilities of Citrix technology XenApp, download of local applications, and links to online applications from within same store