Product Marketing And Business Development
Palo Alto, Ca, Us
Led the overall business case development, design, objectives, strategy, and tactics for key projects and programs. Developed and drove sales strategies and marcom efforts for emerging products. Additionally oversaw new product introductions, current business health monitoring, supply chain management, product spokesperson, communications, and issue resolution.Identified new business opportunities and led cross-functional teams through planning and executing projects to enable new capabilities and routes to market.Influenced changes and improvements in operations, IT, service delivery, and supply chain to drive sales and improve customer experience.Spearheaded the opportunity assessment, design, implementation, and management of multiple routes to market for HP’s early MFPs and copiers, each one requiring distinct pricing, bundling, delivery, and service to satisfy customer and partner expectations. Managed multiple end-user and channel programs, including overseeing conception, strategy development, implementation, budget and timeline management, reporting, and post-program ROI analytics.