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Results-oriented, strategic global insights professional with extensive experience in cosmetics, luxury, pharmaceuticals, food, advertising and information services. Keen ability to uncover and deliver actionable consumer insights for, and in collaboration with, business partners. Lead, inspire and develop global team to stretch their contributions in fast paced and demanding work environment.Specialties: Cosmetics, Luxury, Food, Pharma, Market Research (all types)
Inspired By Insights Llc
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PrincipalInspired By Insights Llc Jan 2016 - PresentBoca Raton, FloridaExtensive experience and trusted expertise in global, strategic market research to inform business decisions. Areas of specialty include beauty, luxury, pharma, CPG and advertising. Robin will collaboratively partner with clients and the best research agencies (as needed) to customize the research program that will meet objectives, budget and deadlines. She will INSPIRE her clients by providing meaningful INSIGHTS in areas such as branding, positioning, communications, new product/service launches and repositionings, pricing and line optimization, trade opportunities, etc.Traditional qualitative and/or quantitative methods and the latest techniques could be employed, and Robin will lead the project-- from beginning to end—to insure it is accomplished with the highest quality to derive valid insights. Key audiences may include target consumers, shoppers or professionals (such as the trade, sales associates and stylists, magazine editors, physicians, etc.), based on project needs and related to their demographics, attitudes and/or behaviors. Further, Robin is willing to consult on past studies to derive greater potential benefits for clients.
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Vp, Consumer Insights North AmericaEstee Lauder Companies Dec 1992 - Dec 2015As VP, Market Research Worldwide, developed and led global market research function for company-wide portfolio of brands (Estee Lauder, Clinique, MAC, Bobbi Brown, Origins, Aveda, Aramis and Designer Fragrances, La Mer, etc.), affiliates and corporate functions. With reorganization, focused on consumer and shopper/retailer insights role for North America.- Retailer/customer understanding to increase strategic partnerships. - Assess acquisition/licensing targets as well as new product, brand and country launch opportunities. - Uncover and assess new business opportunities (“white space”) and alternative models/paradigms. - Developed psychographic and behavioral segmentation for targeting, communication and product development efforts.- Measure and track health of brands with key insights/actions.- Revamped and led global consumer sensory and safety product testing function.AFTER 23 WONDERFUL YEARS WITH ELC, RETIRED DEC 2015. -
Group Research ManagerBayer 1991 - Dec 1992 -
Corporate Account ManagerAc Nielsen 1989 - 1991 -
Director, Marketing ResearchBristol-Myers Squibb Feb 1982 - Jun 1989 -
Sr. Research AnalystSaatchi & Saatchi Advertising Dec 1979 - Feb 1982 -
Statistical AnalystKraft General Foods Jun 1977 - Dec 1979
Robin Pearl Skills
Robin Pearl Education Details
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Statistics -
Statistics And Biometry
Frequently Asked Questions about Robin Pearl
What company does Robin Pearl work for?
Robin Pearl works for Inspired By Insights Llc
What is Robin Pearl's role at the current company?
Robin Pearl's current role is Principal, Inspired by Insights LLC.
What is Robin Pearl's email address?
Robin Pearl's email address is rp****@****tee.com
What is Robin Pearl's direct phone number?
Robin Pearl's direct phone number is +151694*****
What schools did Robin Pearl attend?
Robin Pearl attended Southern Methodist University, Cornell University.
What are some of Robin Pearl's interests?
Robin Pearl has interest in Civil Rights And Social Action, Environment.
What skills is Robin Pearl known for?
Robin Pearl has skills like Customer Insight, Market Research, Marketing Research, Brand Equity, Segmentation, Cosmetics, Consumer Behaviour, Consumer Products, Research, Luxury, Advertising, Analytics.
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Robin Pearl
Writer, Instructional Designer, Punch Drunk Commentator And Fellow Traveler.Long Beach, Ca2verizon.net, yahoo.com7 +156264XXXXX
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Robin Pearl
New York, Ny1questdiagnostics.com3 +197352XXXXX
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