Robin Richardson Email and Phone Number
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A results oriented commercial leader with extensive experience, and a track record of success in progressively senior roles in digital marketing, creator content, distributor sales management, national accounts and shopper marketing solutions. Excels in designing and implementing sales strategy to successfully position brand; analyzing trends; and process improvements that drives business growth. Successfully builds relationships with key clients and strategic partners. Demonstrates strong leadership - guiding, coaching and supporting sales teams to achieve goals and increase sales and market share. Key Achievements: - Signed Catalina's first Analytic & Media Solutions Contract - Launched new National Draught System to Distributors and Retailers - Developed new communication tools to improve performance measures to National Sales Teams and Distributors- Co-Created & Marketed a joint Collaboration Beer between Caledonian Breweries UK and BJ’S Brewhouse RestaurantsSpecialties: - Business Results and Opportunity Identification - Territory Growth and Development - Planning Excellence - Regional Distributor Management & Programming - National Pricing Strategy - Marketing and Branding Strategies - Executing Successful New Brand Launches - Talent Management - Organizational Leadership- High Performance Team Developing- Key Client Retention - Internal Relationships Builder - Entrepreneurship - Social Networking
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Chief Executive OfficerUnicorn & Harp Management ServicesFort Worth, Tx, Us
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Client Development Director, Social Commerce Adult BeverageAki Technologies Jul 2023Dallas-Fort Worth Metroplex1P transaction data lead paid social media, influencer, NIL, social commerce, brandsites, conversational commerce and sweepstakes powered by MomentsAI and personalization.
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Solution Expert - Social Commerce Adult BeverageInmar Intelligence Mar 2022 - Jul 2023Dallas-Fort Worth MetroplexLeading Inmar IQ Social Commerce for Adult Beverages to help clients to data-driven technology-enabled solutions that turn challenges into opportunities and objectives into successes. Using Inmar IQ proprietary 1st party shopper data within paid social to amplify clients campaigns, through precision targeting, social influencers and conversational commerce.Inmar is uniquely positioned to cultivate a true 1:1 relationship with shoppers driven by our ability to activate against our unique consumer behavior data. We use that data to prescribe a more efficient and targeted activation strategy that is designed to move shoppers through the entire consumer purchase journey. With every activation, we generate additional data that informs and evolves all future engagement. -
Senior Director, Brand DevelopmentCatalina Usa Apr 2021 - Mar 2022Dallas-Fort Worth MetroplexCreated in-store and digital shopper promotions for 50 companies across all three alcohol beverage categories. Worked with both key brand and shopper teams to execute both in-store, digital, OOH Advertising and Advanced TV programs to maximize brand share and volume growth in USA. Dotted line management four people, Business and Media Operations Managers.• Launched campaigns with new media partner Cadent TV, targeting 100MM Households for Advanced TV• Successfully introduced OOH Digital Placed Based Media to Catalina’s Alcohol Clients -
Director Brand DevelopmentCatalina Usa May 2017 - Apr 2021Dallas/Fort Worth AreaCreated in-store and digital shopper promotions for 30 companies across all three alcohol beverage categories. • Increased clients brand volume and share in category while providing increased Return on Investment (ROI) and Return on Ad Sales (ROAS)• Created new routes for clients to target both their own and competitor shoppers. This drove trial and awareness, and increased volume and market share.• Achieved annual sales goal with 20% revenue growth July – December 2017.• Signed the first analytic and media contract in Catalina with major Wine Company, with an annual value of $1.5MM.• Responsible for growing business quota of $3MM with annual increase of 30%.• Task force member for new retailer load to card digital solution with Albertson’s/Safeway, that allows retailer to include Rebate Alcohol offers on their own Loyalty Card platform
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West Region Director Of SalesUnited States Beverage Aug 2016 - May 2017Greater Los Angeles AreaLed the growth and development of the Western Region business unit to deliver annual business plan objectives. Recruited, hired, directed and trained four regional and two area sales managers covering 13 states while being a member of the senior leadership team.• Managed distributor performance and execution to grow the business with key national and regional retail customers which generated annual increase of 15% growth annually.• Accountable for forecasting of depletion's, shipments, budget management and quarterly business reviews. -
National Account Director On-Premise - Western & Central Region UsaHeineken Usa Jan 2011 - Jan 2016Greater Los Angeles AreaSuccessfully managed team of six national account sales managers who increased Heineken USA volume by 5% with key national and regional Casual Dining, Casino and Airline customers.• Created new consumer programming that drove awareness of Heineken USA brands while achieving customer needs.• Created and standardized new selling processes that enabled the team to provide detailed industry data for impactful presentations with clear consistent messaging.• Integral part of two regional leadership teams, with key responsibilities to help train and develop regional field sales teams. -
Area Sales ManagerHeineken Usa Jan 2007 - Jan 2011Orlando, Florida AreaManaged three retail sales managers to develop distributor and customer relationships. Trained and directed team in presentation and fact-based selling techniques that improved delivery of company programs to distributors and retail customers.• Increased sales by 18% and market share growth by 0.6%, for the company product portfolio.
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Distributor Sales Manager – Central & Northern FloridaHeineken May 2005 - Jan 2007Orlando, Florida Area• Increased sales and market share within budget for the product portfolio in three central and north Florida distributors.
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Se District ManagerUnited States Beverage Jan 1999 - May 2005Orlando, Florida Area• Managed 5 sales managers responsible for annual sales growth of brands, and the management of wholesaler partners within four states.• Managed major FL grocery & liquor Chains.
Robin Richardson Skills
Robin Richardson Education Details
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Paisley University, Glasgow UkBusiness Management
Frequently Asked Questions about Robin Richardson
What company does Robin Richardson work for?
Robin Richardson works for Unicorn & Harp Management Services
What is Robin Richardson's role at the current company?
Robin Richardson's current role is Chief Executive Officer.
What is Robin Richardson's email address?
Robin Richardson's email address is ro****@****ing.com
What is Robin Richardson's direct phone number?
Robin Richardson's direct phone number is +140757*****
What schools did Robin Richardson attend?
Robin Richardson attended Paisley University, Glasgow Uk.
What skills is Robin Richardson known for?
Robin Richardson has skills like Sales Management, Sales, Management, Sales Operations, Key Account Development, Trade Marketing, Business Planning, National Accounts, Beer, Leadership, Retail, Shopper Marketing.
Not the Robin Richardson you were looking for?
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Robin Richardson
Nashville, Tn5cmt.com, gmail.com, servpro.com, rfdtv.com, harpercollins.com3 +161529XXXXX
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Robin Richardson
Evanston, Il -
Robin Callahan
President At The Callahan Collaborative | Empowering Nonprofits For A More Just And Equitable Society | Community AdvocateFox Island, Wa -
2gfc-connect.com, copperriverseafoods.com
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