- Collaborated with product R&D and operations teams to develop and launch new SKUs and productlines for e-commerce, wholesale, and private label- Defined annual and quarterly budgets that outline media mix investment allocations- Synthesized marketing performance, retail sales, and syndicated data into actionable insights to informproduct development, sales and marketing strategy, budget, and goals- Executed SEO strategy to improve organic search visibility, drive website traffic, and sales- Developed email marketing strategy that became a leading channel for e-commerce growth throughpersonalization strategies and a/b tests to improve conversion- Oversaw creative, social, and PR agency partners -- including RFP, onboarding, and daily management

- Led Santé Nuts’ rebrand as the key decision-maker for new brand identity (including packaging, positioning, brand narrative, and go-to-market strategy)- Ensured consistent brand voice and aesthetics across all B2C and B2B initiatives- Spearheaded e-commerce website (including overhaul and relaunch) to optimize conversion and userexperience. During tenure, drove 8x growth in Shopify monthly transactions and increased customer LTV - Created supplemental content (photography, video, graphic design) as needed for agencies, website,social media, trade shows, and retailers

www.FlightlessRobin.comMarketing strategy, photography, graphic design, email, and social media services for CPG, restaurant, and B2B/trade clients.

- Developed brand messaging to support website, email, and social media- Created content calendar and assets to align with product launches, retail initiatives, and events- Ownership of creative direction and styling on photoshoots - Executed local campaigns to drive traffic and sales to retail cafe locations- Oversaw brand partnerships and influencer relationships- Managed agency partners and freelancers for various content, design, event, and digital projects

- Developed social media strategy and digital marketing campaigns, including organic and paid media, for Sustainable Restaurant Group of brands- Created all brand marketing content (photography, graphic design, video, copy) designed for digital channels to increase visibility among target customers- Professional photography and video covering food & beverage, lifestyle, restaurant interiors, and portraits for use in social media and other marketing channels- Ownership of email marketing campaigns from concept to execution, including editorial calendar, design, HTML build, list management, and post-campaign analytics- Managed advertising campaigns across partner sites, social media, and paid search- Designed miscellaneous assets used for press, emails, websites, training, recruitment, print materials- Maintained brand websites and led redesign reviews - Responsible for ongoing social media posting and community management

- Led brand, performance e-commerce, and B2B cross-channel marketing strategies for home technology brand, Nest- Oversaw budgets and planning processes for TV, video, social, OOH, print, radio, display, mobile- Managed a team of direct reports and oversaw training and development

- Conducted quantitative and qualitative research to build robust target audience profiles that have since become key planning documents for internal and client teams- Managed branded content strategy and execution, from briefing to post-campaign analytics- Streamlined reporting processes to be more accurate and efficient- Kept clients and internal teams informed of emerging media, competitive landscape, and new advertising opportunities

⁃ Developed effective branding and direct response campaigns for Charles Schwab, working on both consumer and B2B lines of business⁃ Managed thoughtfully integrated display, mobile, video, social, print, email, broadcast, and OOH campaigns on national and local levels ⁃ Directed data-driven optimizations to meet campaign goals and presented metrics to clients ⁃ Acted as primary liaison between client, creative, internal, and publisher teams to ensure smooth execution of all campaigns⁃ Kept clients and internal teams informed of emerging media, competitive landscape, and new advertising opportunities

⁃ Worked closely with publisher partners to develop custom content that aligned with brand message and business objectives⁃ Negotiated rates and added value with publishers to garner efficient media plans⁃ Trained assistant planners and interns

- Executed and optimized digital media buys⁃ Trained new team members in media planning/buying, campaign management, research⁃ Presented weekly performance reports to clients

- Generated and analyzed performance data for digital media and spot television weekly reports⁃ Wrote and edited copy for paid search ads that subsequently increased click through rates