Robin Kim Email & Phone Number

Portland, OR, US

- Collaborated with product R&D and operations teams to develop and launch new SKUs and productlines for e-commerce, wholesale, and private label- Defined annual and quarterly budgets that outline media mix investment allocations- Synthesized marketing performance, retail sales, and syndicated data into actionable insights to informproduct development.

- Led Santé Nuts’ rebrand as the key decision-maker for new brand identity (including packaging, positioning, brand narrative, and go-to-market strategy)- Ensured consistent brand voice and aesthetics across all B2C and B2B initiatives- Spearheaded e-commerce website (including overhaul and relaunch) to optimize conversion and userexperience. During.

Portland, Oregon, United States

www.FlightlessRobin.comMarketing strategy, photography, graphic design, email, and social media services for CPG, restaurant, and B2B/trade clients.

Portland, Oregon Area

- Developed brand messaging to support website, email, and social media- Created content calendar and assets to align with product launches, retail initiatives, and events- Ownership of creative direction and styling on photoshoots - Executed local campaigns to drive traffic and sales to retail cafe locations- Oversaw brand partnerships and influencer.

Portland, Oregon Area

- Developed social media strategy and digital marketing campaigns, including organic and paid media, for Sustainable Restaurant Group of brands- Created all brand marketing content (photography, graphic design, video, copy) designed for digital channels to increase visibility among target customers- Professional photography and video covering food &.

- Led brand, performance e-commerce, and B2B cross-channel marketing strategies for home technology brand, Nest- Oversaw budgets and planning processes for TV, video, social, OOH, print, radio, display, mobile- Managed a team of direct reports and oversaw training and development

San Francisco Bay Area

- Conducted quantitative and qualitative research to build robust target audience profiles that have since become key planning documents for internal and client teams- Managed branded content strategy and execution, from briefing to post-campaign analytics- Streamlined reporting processes to be more accurate and efficient- Kept clients and internal teams.

San Francisco Bay Area

⁃ Developed effective branding and direct response campaigns for Charles Schwab, working on both consumer and B2B lines of business⁃ Managed thoughtfully integrated display, mobile, video, social, print, email, broadcast, and OOH campaigns on national and local levels ⁃ Directed data-driven optimizations to meet campaign goals and presented metrics to.

San Francisco Bay Area

⁃ Worked closely with publisher partners to develop custom content that aligned with brand message and business objectives⁃ Negotiated rates and added value with publishers to garner efficient media plans⁃ Trained assistant planners and interns

Greater Los Angeles Area

- Executed and optimized digital media buys⁃ Trained new team members in media planning/buying, campaign management, research⁃ Presented weekly performance reports to clients

Greater Los Angeles Area

- Generated and analyzed performance data for digital media and spot television weekly reports⁃ Wrote and edited copy for paid search ads that subsequently increased click through rates