Robin Merrill Email & Phone Number

United States

Maynard, MA

• Designing immersive, interactive sales and marketing solutions for companies including Dell, GE, IBM, Fortinet, Thermo Fisher Scientific, and Siemens. Providing creative vision and interactive design to translating.
• Support requirements gathering and ideation through client and project team brainstorming.
• Translate business… Show more Designing immersive, interactive sales and marketing solutions for companies including Dell, GE, IBM, Fortinet, Thermo Fisher Scientific, and Siemens. Providing creative vision and.
• Translate business and user goals into high-level application architectures and wire frames.
• Leverage solid understanding of experience design, branding, and interactive development to deliver sales-driving solutions.
• Help to continuously evolve process and approach to discovery, design and development. Show less

Sudbury, MA

• Provided hands-on user experience and creative design expertise to New England businesses.
• Implemented a responsive eCommerce experience for a sporting goods retailer.
• Designed updates to a mobile point-of-sale solution for quick-service restaurants, small retailers and service providers. Incorporated the addition of new features and functionality. Proposed a new, consistent approach.
• Designed updates to a mobile point-of-sale solution for quick-service restaurants, small retailers and service providers. Incorporated the addition of new features and functionality. Proposed a new, consistent approach.
• Updated the online sign-up and checkout experience for an internet-based meal service provider by simplifying the number of clicks and better conveying the program's set-up, purchase and management process.
• Designed a prototype to streamline the on-boarding experience for new hires of an enterprise-sized Pharmaceutical company. Helped to conduct user research. Show less

• As part of the Agency within Staples’ Global Marketing Expert Center, lead a team to continuously evolve and deliver effective interactive commerce and marketing solutions for Staples Advantage, a $6B business unit.
• Managed a team of up to eight user experience professionals… Show more As part of the Agency within Staples’ Global Marketing Expert Center, lead a team to continuously evolve and deliver effective interactive commerce.
• Managed a team of up to eight user experience professionals, visual designers and front-end developers: conducted resource forecasting and hiring, ensuring an effective mix of competencies; set team and individual.
• Leveraged solid understanding of experience design, branding, and interactive commerce and marketing to direct a team through priority online initiatives including the redesign of the Staples Advantage eCommerce.
• Lead team in collaboration with product and field marketing stakeholders in the ongoing creation of compelling, integrated marketing solutions that delivered consistent brand messages to targeted personas and utilized.
• Identified and leveraged the latest technologies for online marketing and web design, including embedded-video email marketing and responsive design landing pages.

• Oversaw all online and offline creative solutions for an internet-based company providing consumers with an online student loan comparison resource, and lenders with a high-quality lead source.
• Translated business and marketing goals into successful creative for website solutions, search engine marketing, micro-sites, banner advertising, email marketing, direct mail, sales materials, and lender media kits.
• Directed internal staff, freelancers, and vendors to deliver… Show more Oversaw all online and offline creative solutions for an internet-based company providing consumers with an online student loan comparison.
• Directed internal staff, freelancers, and vendors to deliver effective creative solutions.
• Lead creative processes including ideation, presentation, and execution of branding, marketing and product solutions.
• Initiated and facilitated the review and updating of the company’s positioning statement and brand identity, establishing brand guidelines that drove successful on-brand solutions. Show less

• Provided creative vision, direction and leadership to translating client business goals and audience needs into successful internet-based business solutions for companies including Monster, Boston.com, Finish.
• Designed, presented and produced user interactive solutions applying graphic design, interaction design and usability best practices.
• Facilitated stakeholder… Show more Provided creative vision, direction and leadership to translating client business goals and audience needs into successful internet-based business solutions for companies including.
• Facilitated stakeholder, brand and creative discovery meetings, identifying goals and requirements leading to the documentation of creative briefs.
• Validated brand transference and usability through user testing. Show less

• Contributed user experience and graphic design expertise in the creation and development of internet-based business solutions for numerous companies including PC Connection, Fallon Community Health Plan, JP Morgan.
• Facilitated stakeholder information gathering meetings to identify client business requirements, user needs and project success metrics.
• Created high-level information architectures, wire frames, and prototypes. Defined… Show more Contributed user experience and graphic design expertise in the creation and development of internet-based business.
• Created high-level information architectures, wire frames, and prototypes. Defined and executed usability test plans.
• Designed and documented user interface solutions, applying graphic design, brand building and user-centered design best practices
• Improved usability testing process and offering by initiating and acting on a business proposal to build an in-house usability-testing lab. Show less

• Established and grew the creative service offering within an internet-based start-up firm.
• Hired, trained and lead a team of visual designers, managing their growth and development.
• Lead the establishment of a formal design process that included brand discovery, creative requirements gathering, creative brief documentation, and brand transference validation.
• Directed designers on numerous client engagements including Fidelity Investments, Deutsche Bank, Dun & Bradstreet… Show more Established and grew the creative service offering within an internet-based start-up firm.
• Directed designers on numerous client engagements including Fidelity Investments, Deutsche Bank, Dun & Bradstreet and Blue Cross Blue Shield. Show less

• Managed all aspects of design for a monthly magazine and associated website.
• Conceptualized and executed design of magazine covers, editorial pages and advertisements.
• Lead design of promotional programs including website, media kits, trade show materials and video packaging.

• Managed all aspects of design for a monthly magazine.
• Created magazine cover concepts.
• Designed editorial pages and advertisements.

• Assisted in overseeing the production of four monthly trade magazines and their promotional materials.
• Acted as liaison with outside vendors, freelancers, suppliers and in-house clients.
• Assisted in the design of advertisements, promotions and editorial pages.

Bachelor Of Science Degree In Business Administration

Graphic Design

Fine Arts Graphic Design curriculum: Color Theory, Basic Black and White Design, Design Principles, Typography I and II, Figure Drawing.

Education record

• Google Analytics Course - Digital Analytics Fundamentals • UX and Design Conference, UI16 • Designing for Usability • Staples’.