Robin Stinnett Email & Phone Number

Saint Paul, Mn, Us

St Paul, Minnesota, United States

Brooklyn Park, Mn

PrairieCare is providing every individual patient the psychiatric care they truly need. PrairieCare is a physician-owned and operated psychiatric healthcare system in the Twin Cities. With multiple sites across the Twin Cities, it is one of the State s largest providers of mental health services to children, adolescents and their families.

Minnetonka, Minnesota, United States

Providing clients with creative solutions for strategic marketing, event production, and team leadership. • Marketing Insights: Creating innovative marketing and sales strategies that promote the Buck Hill Ski Team developing sponsorships, developing new opportunities, and creating collateral to support initiatives.• Company Leadership: Led the team at r.Cup, a start-up aimed at reducing single-use plastic cup use at live events, in 25+ locations throughout the U.S., displacing 100,000 cups from entering the waste stream.• Event Management: Guided the launch strategy vision for VStar Entertainment’s Zedtown through a digital campaign strategy, brand alignment, web content, advertising, PR, ticketing, and Australian team coordination.• Project Mapping: Organized all production for Effect Partners programs including P&G’s Future Friendly activation at Earth Day 40 in Washington, a $300,000 side reception for the Clinton Global Initiative in NY, and fabrication of ten hydration stations for the Dave Matthew’s Band tour.• Social Media Strategy: Organized and executed a dynamic strategy for the grand opening of The Hutton House.• Event Launch: Created a marketing strategy to launch BODIES...The Exhibition inside Mall of America for a six-month event. Developed a localized plan for pricing, media partnerships, sales efforts, on-site signage, promotions, and ongoing PR opportunities to build awareness and drive sales.

Greater Minneapolis-St. Paul Area

Created a team culture that thrived, empowering employees to be at the forefront of building strategic campaigns for movements fighting climate change, sustainability, and environmental issues.• Organizational Development: Spearheaded Human Resources for a small entrepreneurial team, creating progressive policies to support a vibrant culture for company growth. • Business Growth: Championed the search for key partners to help support a growing start-up, including a Professional Employer Organization (PEO) to support all HR compliance, on-boarding, and expertise.• Client Management: Developed trusting client relationships to lead strategy for Climate Generation’s Band Together and Earth Day 50 in Washington, D.C.

Plymouth, Minnesota, United States

Focused the daily marketing functions for 19 hourly children’s entertainment centers (Kids Quest) and 10 family-friendly arcades (Cyber Quest) across the United States.• Business Development: Fostered business alliances that led to doubling marketing exposure with partner property management teams, elevating brand awareness, and increased revenues.• Financial Management: Slashed $20,000 by streamlining the promotional material print process.• CRM Campaigns: Transitioned a blanketed monthly newsletter to more than a dozen unique campaigns, targeting specific audience segments to more effectively engage with lapsed, loyal, and repeat guests.• Website & Digital Strategy: Implemented a complete brand redesign, managing the 9-month process from agency selection to website launch, including 150+ pages of new content, new logo design, and the consolidation of 29 social media pages.

Shakopee, Minnesota, United States

Creatively approached the development of new programs and strategies, boosting daily attendance to 18,000 guests, and posting record annual attendance for one of the nation's largest amusement parks. • Team Leadership: Developed a dynamic team, able to problem-solve challenges and engage with creative growth strategies to proactively deliver results on yearly targeted revenue goals.• Advertising: Negotiated all local promotions, sponsorships, and added value opportunities to leverage yearly cash ad buys, securing over $200K in bonus media exposure • Cause Marketing: Created the brand Valleyfair CARES!, a two-week event in the park. Established park wide buy-in with all operating teams, raising $40,000+ over two years for non-profit partners. • Promotional Partnerships: Constructed valued partnerships to add brand exposure. This included Explore MN Tourism and the MN Zoo to create a co-branded radio commercial, distributing to regional radio stations gaining $250,000 in traded media value.• Database Marketing: Drove a robust season pass strategy, growing the base 300% in four-years.

Executive team member given the responsibility to develop a comprehensive marketing team, launch budget, customer service training, and regional strategy to launch a $65 million live-racing facility with a two-month window.• Team Vision: Hired and trained teams for marketing, sales, events, and customer service, vetting 600 candidates.• Strategic Marketing Insights: Envisioned the brand image and voice by analyzing optimal target audience segmentation to develop a comprehensive marketing strategy. • Agency Management: Championed strategies with external agencies for brand identity, database marketing, and P.R.

Created campaigns that built a positive public presence for the American Academy of Neurology, the largest neurological association in the U.S., through effective media relations, messaging, and cause marketing for over 20,000 neurologists.• Public Relations: Forged strong relationships with national media sources to earn millions of impressions yearly including TIME Magazine, ABC, and the New York Times.• Influencer Campaigns: Constructed a powerful campaign with celebrity Rasheda Ali earning 175K media impressions.• Cause Marketing: Led the creation, drafting, and presentation of a comprehensive cause marketing plan for review by the AAN Board of Directors. Led the marketing and promotions for the AAN's Public Trade Show, Think Neurology Now.• Strategic Alliances: Primary contact for all partnerships related to Cause Marketing and Public Relations with organizations such as the Parkinson's Disease Foundation, American Stroke Association, MAYO Clinic PR, and more.

Dedicated leader, responsible for driving growth and strategically implementing a budget over $2.2 million, for the largest indoor amusement park in the U.S.• Licensing Oversight: Owned the oversight for the PEANUTS license and brand integrity for the park. Obtained approval from the Schulz family to create the first PEANUTS Charlie Brown bobble since the 1950s. • Leadership: Visionary creating the PEANUTS 50th National Celebration at Camp Snoopy and Mall of America, hosting the first Snoopy statue auction raising over $825K and garnering national exposure.• Crisis Communication: Trained spokesperson, skilled at handling logistics with media, critically thinking ever-changing dynamics with operational teams, and developing messaging during heightened events.

Promoted live entertainment events around the U.S. by creating comprehensive marketing and advertising campaigns and leading the on-site execution for Ringling Bros. and Barnum & Bailey Circus, Disney on Ice, and The Wizard of Oz on Ice in over 15 separate markets from Washington, D.C. to Minneapolis.

B.A, Business Administration & Mass Communication

Executive Education, Data Driven Marketing, Certificate

Executive Education, Certified Digital Marketing Professional, Certification

Strategic Marketing Program, Certificate