Senior Marketing Manager, Nfl Marketing
New York, Ny
• Oversaw and managed marketing for major NFL events; Super Bowl, NFL Draft, Pro Bowl and International Series games • Integral role in orchestrating a complete sell-through of Super Bowl LIII, LIV, LV, and LVI ticket packages and experiences as well as 2019, 2020 and 2021 NFL Draft ticket packages and experiences • Helped set revenue, traffic, impression and e-commerce records for Super Bowl LIV (Miami) and Super Bowl LVI (LA)• Managed and executed official marketing relationships with 24 different NFL club partners, helping to increase the number of partnerships by 30 percent and revenue by 50 percent; also tripled our flighted partner marketing assets from 2020-2022 • Served as On Location's liaison with the NFL on all marketing planning, creative approvals, email, media spending, link integration, etc. • Marketing and PR lead for the annual Bud Light Super Bowl Music Fest, overseeing complete sell-through of 2020 event in Miami and 2022 event in Los Angeles• Corporate Partnership management - Anheuser Busch, EA SPORTS, Troon, Mansion Global, etc.• Content and campaign creation for all NFL products • Event planning and on-site execution across major rightsholder events like the Super Bowl, Final Four and Ryder Cup • Marketing liaison across On Location's diverse and extensive businesses including but not limited to fulfillment, ticketing, communications, design, events, wayfinding, photography, videography• Team oversight and management • Extensive paid social, digital media, OOH and copywriting (email, web, social, PR) experience • Virtual live event concepting, scripting and execution • Budget and P&L management