Rob Lucier Email & Phone Number

Sudbury, Ma, Us

Sudbury, Ma

• Developed and launched the number one rated app for Block Island, a premier summer vacation destination.• Created Apple and Android mobile applications plus a stand-alone responsive website. • Implemented an innovative marketing campaign to cost-effectively acquire app users.• Expertly integrated important local information into the app, including ferry schedules, restaurant and shopping information, outdoor activities, tide schedules, and local news.• Implemented a paid listing subscription model to increase annual revenue.

Sudbury, Ma

• Launched QiVantage and expanded the company into the leading provider of all-natural herbal products for sports injury recovery and prevention before its acquisition by Jadience Herbal Formulas in 2018.• Grew and sustained a customer base to over 50,000 athletes, including professionals from all major sports leagues, Olympians, and other elite amateur athletes; achieved an impressive 85% success rate in reducing recovery time from common sports injuries like pulls, sprains, and strains.• Increased sale funnel conversion rates by 300% through segmentation and behavioral targeting.• Developed and launched a subscription service and membership portal that helped generate over 40% of all annual revenue, creating a growing base of repeat customers and ensuring a high level of customer satisfaction. • Oversaw all aspects of e-commerce UX design, merchandising, promotions, checkout, and conversion optimization; steadily increased average revenue per customer consistently year over year.• Managed a digital marketing team that was responsible for PPC marketing, retargeting, SEO, content marketing, and email marketing; the team consistently lowered acquisition costs and increased LTV and customer retention.• Sustained a product line of over 20 self-care products, treating a wide variety of sports-related injuries and expanding the line to meet customer requests.• Worked closely with labs and suppliers to improve the quality and usability of our products.• Managed strategic partnerships and negotiated contracts to ensure growth and profitability.

Wellesley, Ma

• Managed a partnership team to develop and launch one of the first comparison shopping engines on the Internet, integrating industry standard and cutting-edge software to streamline product.• Built and maintained crucial mutually beneficial business relationships, recruiting over 1000 merchants to include their product catalogs on the Direct Hit search engine. • Direct Hit’s innovation and utility led to its acquisition by Ask Jeeves.

Acton, Ma

• Championed the launch and roll out of ClusterCats products on various platforms, which optimized website availability, performance, and manageability. • Developed industry-specific product demonstrations for the corporate sales team, which reduced evaluation times and increased close rates. • Recognized in NetWorld Magazine as the 1998 Product of the Year and earned numerous Best of Show awards; continued successes led to Allaire’s interest in and acquisition of the company.

Cambridge, Ma

• Spearheaded and led in the creation of the first browser-based distributed web performance evaluation service, which systematically monitored the performance and responsiveness of websites from various locations in North America.• Nurtured business relations with key customers such as Microsoft, ZDNet, New York Times, Time Warner, McAfee, and Forrester Research.• Negotiated directly with and formed a strategic partnership with Ziff Davis to publish the first web performance index, monitoring and ranking Internet responsiveness for the web's largest sites.

Waltham, Ma

• Handled all product requirements, market positioning, competitive analysis, and business planning for all workflow-enabled electronic forms product lines.• Expertly managed and maintained crucial third-party alliances with Microsoft, Lotus, Novell, and HP.• Drove product line sales up from $3M to $40M over only five years.• Presented the JetForm Top Gun Award for outstanding performance.

Mba, Business

Ba, Engineering Science, Graduated Cum Laude

Activities and Societies: Alpha Delta Fraternity, Sphinx Senior Honor Society, Language Study Abroad (Morelia, Mexico), Exchange Program.

Graduate With High Honors