Rob Sims Email & Phone Number

Philadelphia, PA, US

Ewing, NJ

Manage the online help center via Adobe Experience Manager - so our users receive a seamless experience as they interact with our organization's website; I manage the documentation, instructional modules, job aids and 100+ help assets related to our GTIN and GLN management platform - enabling GS1 US members to improve the way they identify, manage, and.

Cranbury, NJ

Responsible for technical documentation, product specifications, data sheets, and marketing materials for one of the world's leading suppliers of products, systems and services for the extraction and filtration of polluted indoor air. Our products remove known carcinogens from the air, reducing these health hazards for firefighters, EMTs, service.

Princeton, NJ

Worked closely with Sales, Advisory and Product teams to build multi-mix marketing campaigns that leveraged PPC, SEO, whitepapers, webinars, blogs, e-mails and much more. These campaigns helped contribute to a 35% average increase in new clients YOY from 2012 to 2017. I also focused on client deployment consulting to ensure high adoption rates, and channel.

Princeton, NJ

Managed all communications related to digital marketing: lead generation, thought leadership, and branding for ComplianceWire LMS, our leading eLearning library of 500 regulatory and compliance-related courses, and related consulting solutions. I developed content for our integrated marketing campaigns that involved product datasheets, online ads, SEO.

Pennington, NJ

Managed strategic communication for insurance business within Merrill Lynch; was lead writer/editor of all marketing and sales communications, including brochures, direct mail, sales presentations, Web site and event materials; managed production and traffic specialists, and graphic design specialists; sales doubled during my tenure, which I attribute to.

South Brunswick, NJ

Responsible for marketing copy and message strategies related to all Factiva marketing materials, including sales collateral, web content, case studies, etc; was particularly proud of our team's work on the "Meet Factiva Publisher" campaign, in which we personalized the product, selling the service as an extension of the intranet team.

Philadelphia, PA

Managed marketing activities for primary print and CD-ROM products directed at life science academic market; developed brochures, collateral, direct mail, print advertising, and Web content; participated in trade shows, including attendance at key library conferences (ALA, MLA, SLA); performed competitive analysis, target audience research, channel.

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