Rob Wesson Email & Phone Number

Louisville, Colorado, United States

Denver, Colorado, United States

US based, thermoplastic carbon fiber manufacturing startup & mountain bike brand.• Full P&L responsibility of two businesses, an OEM focused, carbon fiber frame and component manufacturer and a mountain bike brand; with combined revenue of $4.5M and 75 employees.• Within 45 days, restructured the two organizations, promoting and redeploying employees into roles of strength and value streams, leading to improved morale, engagement, collaboration, and accountability.• Led 3 investment rounds in 12 months raising $7M in additional capital.• Developed financial operating budgets, metrics and forecasts including daily cash flow models with monthly reporting to BOD and investors.• Due to macroeconomic industry conditions, aggressively reduced resources, including reduction in force events, finding buyers for 95% of our raw material, as well as the preparation for the sale of both companies.

Scotts Valley, California, United States

GIRO SPORT DESIGNVista Outdoor is a large public company - Designer, manufacturer and marketer of outdoor sports and recreational products. Revenues in excess of $2.8B and 5,800 employees. Vista acquired portions of BRG Sports in April 2016.Reporting to the division president, directed a global team of over 65 employees with leadership of ten direct reports in Product Mgmt., Product Dev., Marketing, Sales, and Facilities. Full P&L and Working Capital responsibility for the Giro and Blackburn brands ($150M+ in revenue). Set the vision and directed the strategy to achieve brand objectives.• Guided Giro through an ownership change and multiple executive management changes in an extremely challenging (flat/declining) outdoor retail marketplace. Achieved top line growth and EBIT improvement year over year despite major retailer and distributor bankruptcies, ongoing tariff impacts, raw material price increases and supply chain disruptions. • Grew Giro top line revenue 28% (5% CAGR) over 5 years through collaborative Go-To-Market (GTM) tactics and aligning each of the product teams on the relentless pursuit of line and SKU management for profitability.• Reduced Giro Marketing and R&D spending by 39% over 5 years through rigorous evaluation and cost/benefit analysis of capital spending, staffing, tradeshows, travel, and outside resources without losing momentum on new product development or storytelling.• Grew Giro profitability/EBIT by 212% (26% CAGR) over 5 years.• Developed a strong partnership with Human Resources to recruit and retain top talent. Fostered a development and succession plan to drive engagement, spur innovation and create pathways for growth.

Scotts Valley, California, United States

GIRO SPORT DESIGN & BLACKBURN• Within 24 months, turned around the YOY revenue declines and returned the Blackburn brand to a growth trajectory. Grew top line revenue 24%; cut expenses by 75% and improved EBIT by 1600 basis points, through development team overhaul, category/SKU rationalization, vendor consolidation and new channel/distribution strategy. This turnaround allowed us to reposition the brand and secure an exclusive, multi-million-dollar contract with a major retailer.

Scotts Valley, Ca

GIRO SPORT DESIGN• Turned around underperforming and negative EBIT snow goggle category by focusing a small team on creating an exclusive lens technology called VIVID and allocating the marketing resources necessary to tell the story well, resulting in 122% revenue growth and corresponding EBIT improvement.

Scotts Valley, California, United States

GIRO SPORT DESIGN

Scotts Valley, Ca

GIRO, BELL, & EASTON SPORTS HELMETSPrivate equity backed company - Leading designer, developer, and marketer of branded (Bell, Riddell, Giro and Blackburn) equipment and accessories that enhance athletic performance and protection. BRG Sports was formerly known as Easton-Bell Sports and changed its name in April 2014, after the divestiture of the Easton Businesses.Directed the day-to-day functions of 12-15 Engineers, Industrial Designers and Graphic Designers to deliver technical, industry leading product against identified specifications, timelines, and costs.• Led the 2+ year research on a helmet rotational energy management study to fully understand the science and improved safety leading to BRG Sports endorsing MIPS as our preferred technology partner.• Fully directed and ran the aerodynamic helmet R&D resulting in the creation of the Aero Road Helmet category with the groundbreaking Air Attack helmet and the Aerohead time trial helmet (US Patent 10,188,167). Athletes wearing these helmets have won multiple World Cup and Olympic medals. • Led the development of an improved energy management material for our snow helmets giving confidence to our athletes to go on and secure 2 gold, 2 silver and 1 bronze at the Sochi Olympics (US Patent 9,474,318).

Bloomington, Mn

Leading U.S. distributor in the bicycle industry. Proprietary brands include Salsa, Surly, Civia and All City.Responsible for the design, development and evaluation of complete bicycles, components, and accessories. • Team leader for the design and development of QBP’s first ever belt drive bicycle – The Civia Bryant.• Initiated a new fast-track product development process resulting in a 30% reduction in project timelines.• Championed R&D’s Lean initiatives program which achieved a $300K savings; 2X the target.

Ann Arbor, Mi

Toyota Technical Center is the North American R&D headquarters of Toyota Motor Corporation.Research, Design and Development of mechanical and electrical components.• Fully trained and experienced with Toyota’s lean methodology including DVP, DFMEA, PPAP and VA/VE.• Planned and directed new development vehicle evaluations overseeing a team of four.• Led the validation stage for the 2009 Toyota Venza, including 250+ in-house evaluations along with 9 suppliers.• Executed 25+ supplier audits using the Toyota Product System (TPS) to improve capabilities and ensure quality.• Planned, coordinated, and executed the first wind tunnel evaluation of a Toyota vehicle in the United States.• Presented the 2005 Avalon’s engineering highlights to 75 journalists and industry executives at launch event.

Bachelor Of Science - Bs, Mechanical Engineering

Bachelor Of Science - Bs, Health And Physical Education/Fitness