Robyn Sawdy, Cmp Email & Phone Number

New York, United States

New York

Phoenix, Arizona Area

• Establish partner relationship with business clients all over the world to understand their requirements and make their event experiences extraordinary for all participants.
• Provide strategic direction, management, and leadership by efficiently handling client relationship development, operational execution, and employee relations to achieve sales goals.
• Conduct meetings to facilitate employee engagement with a focus on developing plans and problem solving while taking ownership and accountability of the office P&L and Key Performance Indicators.
• Develop solid sales business and marketing plans, product development strategies and maintain supplier relationships.
• Increase PRA’s market share, revenue, and profitability by championing teams to win new customers and retain existing customer relationships.
• Collaborate with SVP, Field Sales and Regional Sales Teams to develop annual sales goals and action plans, and ensure company standards are reflected in sales proposals, costing of proposals, event production, and.

San Diego, California

• Partnered with business clients all over the world to make their event experiences extraordinary by delivering outstanding event planning & production; themed events & decor; destination incentive programs; offsite.
• Oversaw all business activities including the strategic selection and development of staff and directing event/program management and assignments while ensuring all operations are executed within budget guidelines.
• Spearheaded the hiring and training of new employees and set performance goals for the Event Producer Team and other assigned staff.
• Conducted "Performance Team" meetings with the Event Producer Team to review all program particulars and client needs per program file.
• Multitasked effectively by providing assistance with program operations at other Company-Owned offices, and represented the Company and its affiliated brands at industry functions.
• Entertained clients and developed a personal rapport while conducting Site Inspections and Planning Visits for clients.

Greater San Diego Area

• Provided operations leadership and oversight for the planning, development, and implementation of up to 52 live seminar events across 5 individual brands with an annual budget of over $7M and an overall attendee.
• Played a key role in developing an event sponsorship program with an initial return of $500K in local event sponsorships, eventually training a new team and scaling the program to $2.5M within 5 years.
• An integral member of a company-wide growth strategy aimed at transitioning to higher-value events and programs, creating and continuing to maintain all new principles, procedures, budgets, workflow templates, and.
• Acted as Project Manager tasked with timelines and tracking company-wide progress including web launch, registration stats, branding, communication, on-site requirements, special events and receptions, show flow, room.
• Worked closely with corporate legal team to create and update event boilerplate addendums for hotel and venue contracts

Greater San Diego Area

• Researched, planned and executed Anthony Robbins seminar events for up to 6000 attendees in the US, Europe, Asia and Australia (up to 30 events per year including Mr. Robbins’ private speaking)
• Developed and adhered to predetermined budget guidelines for each event with an annual budget of over $4 million.
• Successfully negotiated no-attrition and limited-cancellation contracts, mitigating any company risk and/or loss.
• Managed event calendar up to two years in advance, including final say on the viability of proposed events.
• Organized and supported up to 400 volunteers per event, including online registration and database management.
• Conducted site inspections, organized and operated international Platinum Partnership Membership events.

San Diego, CA

• Successfully secured partnership of National Account upon turnover from Sales to Operations.
• Clearly communicated client needs to local PRA Operations Managers in 18 cities and ensured franchise standards were upheld during program execution.
• Trained new Franchise Offices and updated current offices on standards and procedures

New York, NY

• Created and maintained databases including rooming lists, transportation, breakout assignments, and on-site/off-site activities.
• Organized and communicated meeting logistics to the Meeting Registration Department, hotel, DMCs, A/V Company, etc.
• Reconciled and approved all invoices related to assigned meetings and events.
• Negotiated hotel and vendor contracts to achieve total cost savings of $85K in 2005.

New York, NY

• Created and maintained databases including rooming lists, transportation, breakout assignments, and on-site/off-site activities.
• Organized and communicated meeting logistics to the Meeting Registration Department, hotel, DMCs, A/V Company, etc.
• Reconciled and approved all invoices related to assigned meetings and events.
• Negotiated hotel and vendor contracts to achieve total cost savings of $85K in 2005.

Bs, Travel & Tourism Administration, 3.85, Honors Program

Activities and Societies: Departmental Graduate of the Year

Hotel Restaurant Administration Certificate, Swiss Hotel Operations