Robyn Yang Email & Phone Number

South Korea

New business development: Lead the consulting project with Booz & Co. to identify business opportunities in China China strategy plan: Analyze the current SK's businesses in China to decide on focus areas and its new business strategies

Hogan and Les CopainsLaunching new brands: Launched Hogan and Juicy Couture in Korea market by directing marketing activities to build up successful brand imageBudgeting: Managed a $1 million annual marketing budgetMedia PR: Communicated with broadcasting agencies, newspapers, and magazines to achieve maximum brand coverageStar Marketing: Achieved high Product Placement (PPL) and brand recognition among the general public by obtaining celebrity and stylist sponsorshipsEvent and Promotion: Planned and conducted numerous brand events including In-store Trunk Shows, Press Presentations, Launch Parties, and Seasonal PromotionsAdvertising: Developed each season's media plan, selected the media outlets, negotiated pages and costs with the media and produced the advertising visualsBuzz Marketing: Created and managed the "Juicy Girl Club", a gathering of Juicy Couture's mania girls selected from a contest, to create a buzz and customer PR

Developed content for the programs and made preparations for video shoots such as casting talents and scouting locationsManaged the field staff to maintain a smooth shooting processEdited all elements of story including dialogue, music, rhythm, and pace of the footage

Mba

Leveraged professional network to secure RMB150K in sponsorship for "Innovate China Global Challenge 2009", Business Competition Hosted.

Bachelor, Business Administration; Chinese

Feb. 2003 * Aug. 2003