Robyn Morais Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

Planned and executed B2B and B2C integrated marketing campaigns and oversaw research and content based, lead generation programs that produced 8,000 qualified prospects and new business channels. Lead digital strategist and tactician. Secured solutions for mobile, SMS, click-to-call, and social integration that generated a 40% increase in site traffic, 75% increase in product page views, and Facebook fan increase from 68,560 to 189,350 within 18 months. Produced external and internal promotion elements including, direct mail, emails, landing pages, contests, events and tradeshow displays, white papers, proposals, presentations, webforms, infographics, editorial calendar, and the Marketing Guideline and Procedures manual. Managed trade show marketing strategy and logistics, including booth space selection, booth staff, contracts, events calendar, pre-show and onsite communications, collateral, and post-show follow-up. Implemented customer relationship management (CRM) software, Salesforce.com. Increased reliability of data by 40%. Optimized website design and produced award winning music video featuring company spokesperson, Betty White.

Cultivated $1.5 million client book and exceeded monthly new business, existing business, and digital sales goals. Regularly met with clients to grow relationship, identify business goals, and analyze multimedia advertising campaign results. Partnered with other portfolio AEs to define marketing strategy and implement cost-effective and successful awareness campaigns. Researched to identify potential territory growth opportunities from assigned and unassigned leads before cold calling. Used Saleseforce.com to manage, measure, and track activity against goal in sales funnel. Collaborated with AJC designer to create award winning multi-media traffic-driving holiday campaign for Waffle House’ “Christmas Day” initiative. Marketing thought leader selected to represent the AJC at regional trade shows and American Marketing Association (AMA) meetings/events.

Scheduled and coordinated meetings, interviews, appointments, events and other activities for the Vice President of Strategic Communications and five marketing managers. Managed $8MM MARCOM budget for North America, Western Europe, and Asia Pacific offices. Created and edited professional copy including press releases, white papers, website content, emails and other client-facing materials. Maintained confidentiality. Managed webinar and meeting invitations, attendee registration and post-event activities. Negotiated suite leasing agreements with the GA Dome and Philips Arena and managed client hosting calendar. Processed team expense reports monthly. Managed capital purchases and maintained equipment tracking records.

Managed marketing sponsorships and leisure property partner relationships to enhance consumer engagement. Created themed interactive promotions targeting multiple audiences utilizing Coca-Cola vending rights at concession stands, retail outlets, and other access points for Universal Studios® park properties, Six Flags Theme Parks Inc., Herschend Family Entertainment parks, and Loews and Carmike theater (now AMC) partners. Acted as on-site consultant to park GM’s. Installed Coca-Cola traveling museum at Dollywood. Reviewed demographic and behavioral research on current park visitors and presented Fanta brand “Don’t You Want To?” campaign at Six Flags National meeting. Developed key ‘traffic-driving’ marketing promotion elements for Loews movie theater properties. Produced weekly status reports and reviewed project scope, timeline and budget with Coca-Cola sales team and food sales team and food service/concession managers.

Secured multi-media advertising work for models, recording artists, and athletes in national and international markets. Negotiated nationally exclusive 'career launching' beauty and fashion contracts.Used industry contacts to book jobs with top photographers, art directors, fashion designers, and magazine editors. Counseled direct reports, interns, and talent on business objectives to further their career. Tracked model movement between 17 international Elite agency affiliates. Agency representative for scouting events and model conventions.

Greater New York City Area

Provided administrative support for Fashion Bookings Editor. Duties included: appointment scheduling, filing expense reports and invoices, drafting contracts, and coordinating production team travel.Reviewed model portfolios, commissioned production support, and researched for new talent.Managed logistics for photo shoot: location agreements, insurance documents, declaration forms, etc.Coordinated delivery and return of products for art department testing, photo shoots, and giveaways. Attended press events.

Education record

Education record