8+ years in Graphic Design | 4+ years in Marketing & BrandingOver the past four and a half years, I have played a pivotal role in building the Sebenza brand from the ground up. Navigating the start-up phase, establishing a Studio team, and launching various departments, I have been deeply involved in every aspect of our growth journey. This experience has been instrumental in transforming my career, allowing me to evolve from a freelancer to a manager, and from a designer to a marketer and brand custodian.During my tenure, I contributed to significant milestones, including a 42% increase in user numbers over a three-month period and the successful launch of the company's first major marketing campaign that saw exponential growth for the company. My dedication to building the Sebenza brand involved countless hours of hard work, spirited debates, thorough research, and passionate conversations. The support and camaraderie of my team were invaluable, forging lasting friendships through our collective efforts and challenges.As I move on from Sebenza, I carry with me the experiences, relationships, and professional growth that have defined my time there. With a background in visual communications, I have explored various career paths, but my work in brand and marketing management has opened up numerous new opportunities. I have honed my skills in leadership, strategic planning, project management, and data analysis.I am excited to follow my passions and leverage my skill set in my next venture. I am particularly interested in roles that allow me to drive brand strategy and marketing initiatives, with a focus on innovation and impact. My vision is to continue making meaningful contributions to brands, helping them connect with their audiences and achieve their goals.
Love Of Pets
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EntrepreneurLove Of PetsJohannesburg, Gp, Za
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EntrepreneurLove Of Pets & Plants Mar 2024 - PresentCity Of Johannesburg, Gauteng, South AfricaAs a creative, I founded this small business to channel my passions for pets and plants, while re-establishing my creativity and developing new skills. The business focuses on solving niche hobby interests in the South African consumer market by designing and 3D printing custom, tailor-made physical products.I manage all aspects of the business, including marketing, digital presence, social media, website management, physical sales, resource allocation, and product development.
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Executive Committee MemberSebenza Wi-Fi Jul 2022 - Jun 2024City Of Johannesburg, Gauteng, South Africa -
Brand ManagerSebenza Wi-Fi Jun 2021 - Jun 2024City Of Johannesburg, Gauteng, South AfricaResponsibilities:Development of the brand and marketing teamFormulation of project management for salesMember of Exco and Spirit Committee, involved in higher managementKey Responsibilities:Project management of the creative teamMarketing and brand managementSales resource development and executionInternal company branding and identity developmentBudgeting and financial managementData analysis and Google AnalyticsWorkshopping and creative conceptualizationCopywriting and content creationOversight of social media, WordPress website, platform creatives, internal presentations, and eventsSenior graphic designUI/UX designTeam Management & Development:Hired and developed the company’s first graphic designer, later promoted to UI/UX designerUpskilled a technician to a marketing coordinator roleDeveloped a junior graphic designerLed inter-departmental collaboration, process creation, and managementTools Used:Adobe Illustrator, InDesign, PhotoshopBookstackClickUpFigmaGoogle Workspace Suite (Ads, Business, Analytics)Meta Business SuiteMicrosoft PowerPoint, Excel, WordWordpressAnd more -
Spirit CommitteeSebenza Wi-Fi Feb 2022 - Mar 2024City Of Johannesburg, Gauteng, South Africa -
Freelance Graphic DesignerGondwana Plus (Pty) Ltd Mar 2020 - Jun 2021City Of Johannesburg, Gauteng, South Africa
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Graphic Designer And Presentation SpecialistSelf-Employed Oct 2019 - Jun 2021Johannesburg, Gauteng
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Junior-Mid Graphic DesignerDung Beetle Creative Studio Mar 2016 - Sep 2019RosebankReworking client-given presentations to suit a specific look and feel, as well as understanding and cleaning up content, reworking cluttered pages and animating content.
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Au PairPrivate Feb 2012 - 2016I worked as a full-time au pair for a family for a few years, in my gap year and following through into my tertiary education. I continue to do the occasional job for a few families for evening/weekend babysitting. Duties included picking up and dropping off the child between their home and school, helping with homework, bathing, dinners/lunches and recreational activities (play time, colouring, visiting the park).
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House SitterPrivate Jan 2012 - 2016I am an experienced house sitter, with references available. I look after houses in the Northern suburbs of Johannesburg, such as Bryanston, Randburg and Sunninghill. My duties include feeding and caring for household animals as well as looking after the house premises.
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Graphic Design InternCaxton Magazines Oct 2015 - Nov 2015CraighallDesigning double and single page spreads within the brand manual specifications of each magazine's identities.Completing design exercises.Attending meetings and brainstorms.
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Casual WorkerJungle Aquatics Sep 2014 - Nov 2015I worked at the store part-time on weekends as well as on weekdays during my holidays. Responsibilities included caring for animals and maintaining cages, working as a part of the sales team, assisting customers and working on the till.
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Casual WorkerCompanion Pets Feb 2011 - Jun 2012FourwaysI worked part-time at the store on weekends. My duties included caring for livestock, assisting customers, running the cashier as well as cleaning the store.
Robyn Nel Education Details
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Creative Brand Communications Specialising In Visual Communications -
Radley Private CollegeNational Senior Certificate
Frequently Asked Questions about Robyn Nel
What company does Robyn Nel work for?
Robyn Nel works for Love Of Pets
What is Robyn Nel's role at the current company?
Robyn Nel's current role is Entrepreneur.
What schools did Robyn Nel attend?
Robyn Nel attended Vega School Of Brand Leadership, Radley Private College.
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