Provides honest feedback to customers about value the piece will bring to their collection. Sets and exceeds goals for both in-store and digital selling. Attends meetings and trainings to build product and brand expertise. Drives predictable business through appointment-based selling during event and non-event timeframes. Well versed in construction and sewing of handbags. Understands fabric, leather and construction of handbags.

Indi/Via-C

Mirror Effect Runway Show Executed, developed and launched social ad campaigns on Instagram, Facebook, Twitter, blog and event page. Analyzed social media platforms through monitoring tools and provided meaningful analytics regarding growth and engagement. Pursued media and influencer relations and effectively created media kits.

Gathered data and information from multiple sources for reporting and successful execution projects. Participated in weekly meetings and calls effectively generated and distributed reports as requested. Curated and edited content online, social media channels, e-mails as well as ensured SEO keyword optimization. Worked alongside graphic design team to create logo for runway show.