Rodobaldo M. Gonzalez Iii, M.A Email and Phone Number

- Oversee all social media strategy development and execution for SPARK clients including Norwegian Cruise Line, TGI Fridays, Visit Florida, Dave & Busters, and Leslie’s Pool Supplies- Lead all Influencer/Content Creator partnerships for the agency and our partners to meet and exceed campaign performance goals- Manage and mentor the social media team to drive professional and departmental growth- Support whole agency growth through new business participation and organizational evaluation- Facilitate internal and external partnerships to achieve agency and client goals

- Lead marketing, social media strategy development, and social execution for clients including Diageo (Zacapa Rum & Stirrings), Digital Caviar, Summit Design and Engineering, and others.- Prepare and post all content to client's social media accounts as needed- Partner with client to adhere to all branding, organization, and industry rules and regulations- Manage social media advertising budgets and activity online

- Develop course curriculum to achieve educational objectives in social media strategy and execution- Facilitate weekly instruction among students to develop social media skills and knowledge

- Responsible for the ideation and implementation of social media strategy for multiple clients. - Serve as liaison between client and Likeable departments. - Lead the Account team assigned to each client which includes Community Managers, Creative Designers, and Copywriters. - Ensure that client objectives are incorporated within day-to-day efforts as well as periodic promotional activities.

- Responsible for the development of social media strategy for Florida Region and the implementation of various social media initiatives. - Facilitated relationship between Verizon Florida and social media agencies we employ. - Represented Florida Region within National Social Media organization. - Acted as region lead for the University of South Florida student discount program. - Collaborated with Florida Region Marketing team on various marketing campaigns and initiatives from inception to execution.

- Responsible for all facets of Marketing/Branding/Advertising for company. - Acted as company representative to local media. - Created and implemented quarterly Marketing campaigns designed to increase brand awareness, drive traffic to sales teams (online & in person) and enhance customer perception.

- Actively participated in all stages of regional campaigns from strategy / planning to campaign execution. Managed FiOS One on One program, training program for customers interested in FiOS TV. - Project Lead for several promotional campaigns within Southeast Region, and Marketing Liaison / Support for Verizon retail locations. - Developed and implemented strategic effort around increasing FiOS TV/Internet penetration within MDU/HOA communities. - Collaborated with team members to launch 10 successful campaigns in market with future enhancements planned.- Created MDU/HOA program plans that served as the foundation for the current program. MDU penetration (FiOS TV & Internet) has steadily increased month over month up 14% from 11.5% since inception.- Led the FiOS One on One Program (between 15 - 30 sessions per month), and the Holiday Retail Promotion aimed at driving traffic to Verizon Plus stores and Kiosk Locations. - Conducted 4 sales promotions / giveaways (Jonas Brothers, Green Day, Hispanic Heritage Comedy Show and In the Heights Broadway Play) that produced a sales revenue increase of 4%.

Enthusiastically collaborated with team during various stages of Regional Campaigns which included Strategy/Planning to Campaign Execution. Team designed and managed all collateral in market for Southeast Region. Project Lead for several Promotional Campaigns within the Southeast Region. Program Manager for Southeast Region Refer a Friend program, rewards customers who refer family or friend to sign up for FiOS service. Selected Contributions:- Single handedly designed, created and updated < 100 pieces of collateral.- Accountable for all enhancements to Refer a Friend Program, worked with the external vendor (Communifax). Ensured website and other program outlets were up to date and maintained all program collateral.- Monitored and maintained Verizon's 3 year sponsorship of the Channelside IMAX Theater. Maintained activity, facilitated the change of collateral/signage, completed paperwork for payment due dates. Coordinated all private Verizon events within the theater, ensured contractual agreement was met.

- Developed and successfully implemented a Point of Contact process for the FiOS TV Help Website. - Organized and conducted several successful FiOS TV product and product enhancement trials resulting in their nationwide launch. - Led and Participated in several Cross Functional Teams for FiOS TV maintenance / enhancement releases. Represented Customer Experience Team in a variety of venues including cross-functional meetings, sales fairs, etc. - Implemented web site changes including new format / theme for the site by partnering with website team. - Acted as point of contact for all site change requests. - Developed a form that required the requesting party to detail their request and provide the needed information, request would be implemented shortly thereafter.

- Successfully managed and coached several line teams of over 20 people each to handle billing inquiries, service requests, customer issues, etc. Managed the Internal Help Desk team that assisted sales reps with system issues and handled customer escalation. - Successfully increased employee productivity 10% through Guidebook initiative, included resolution of the top 20 issues faced daily by the reps. The Guidebook was printed and distributed to < 400 call center reps. - Coached line team to become top sales team in Customer Sales & Solution Center. - Developed employees to produce optimal sales results through NetLearn classes, met with each rep monthly discussed career development, as a result 3 employees applied and were selected for the Internal Help Desk team.- Managed customer escalation process to best serve and resolve customer issues with FiOS and Strategic products handling < 200 customers per month.

- Co-planned the 2006 Academic Orientation for incoming freshmen. - Created the 2006 New Student Record - an FSC guide for incoming freshmen. - Worked closely with the President of the College to develop appropriate content for 2006 Orientation as well as develop theme.

Editor-in-Chief of The Southern- Successfully redesigned the entire look and feel of the newspaper. - Edited and approved all stories that were printed. - Represented the organization at the school and in Lakeland. - Increased distribution by 50% within one semester.

- Arranged all publicity support for various events. Organized the Women's History Forum. - Compiled research comparing Center to similar organizations. Liaison with the Press.

- Acted as Publicist for new author Nathanial Portis Heavily promoted first novel, "Things In Between" - Negotiated various Radio Spots/Interviews. - Arranged in-store book signings and acted as liaison with the Press.