Rodrigo Hernandez Email & Phone Number

San Francisco Bay Area

Mexico City, Mexico

Define and forecast the Customer Benefit metrics for the Mexican market and emerging markets.- Built the Mexican Data and Analytics team with a 360-business perspective.- Developed a retention model that improved +3pts QuickBooks Mexico 92 days retention in a year.- Identified critical drivers of: a) Customer Satisfaction, monitoring the Product Recommendation Score (PRS) for QuickBooks in Mexico and Brazil.b) Customers, to show the impact of digital spending (media… Show more Define and forecast the Customer Benefit metrics for the Mexican market and emerging markets.- Built the Mexican Data and Analytics team with a 360-business perspective.- Developed a retention model that improved +3pts QuickBooks Mexico 92 days retention in a year.- Identified critical drivers of: a) Customer Satisfaction, monitoring the Product Recommendation Score (PRS) for QuickBooks in Mexico and Brazil.b) Customers, to show the impact of digital spending (media investment) and commercial strategies (promotions) in Mexico.c) The average revenue per customer (ARPC).- Performed customer profiling for Quickbooks Mexico that helped the Customer Success, Marketing & Sales, and Product teams better identify the customer needs and their most crucial pain problems.- Became the first site leader of the company's Latino Network in Mexico, the Design for Delight (D4D) Innovation Catalyst Level 1 - Design thinking coach, a fast-prototyping expert, and a Tech Learning contributor.- Developed the Manager Accelerator Program and the Awesome Assessor training program.- Built a 5–10-year growth strategy monitoring KPIs and working closely with business leaders to consider multiple scenarios. Show less

Ciudad De México Y Alrededores, México

Lecturer of the following courses (at an undergraduate and graduate level)Statistical InferenceStatistics for businessCredibility Theorywhere the main subjects taught areSampling Distributions and Central Limit TheoremMethods of Estimation & Properties of Point EstimatorsHypothesis TestingAnalysis of Categorical DataNonparametric StatisticsBayesian Statistics Multivariate AnalysisActuarial credibility models

Ciudad De México Y Alrededores, México

Work in a team that provides analytical expertise for L15L customers. Be in charge of coordinating efforts and provide coaching to staff members in L15L analytics team. Spend time performing statistical analysis based on market knowledge and managing the whole analytics team. Ensure the quality and integrity of market research projects beyond standard industry techniques, and be proficient in advance analytical tools. Guarantee an adequate collaboration between analytics team and marketing team.

Ciudad De México Y Alrededores, México

Ciudad De México Y Alrededores, México

I collaborated in debugging and giving a proper structure to the database for the project "Virological and immunological failure in people with HIV in Mexico who receive antiretroviral treatment". Also I did some statistical analysis once the database was completed such as exploratory data analysis and other descriptive statistics.

Other; Certificate In Management Essentials, Complete

Management Essentials is an 8-week, 35-hour online certificate program from Harvard Business School. Management Essentials takes.

Master’S Degree, Mathematical Statistics And Probability

Bachelor’S Degree, Actuarial Science

Activities and Societies: Board member of the Actuarial science student representation from 2010 to 2011