Rodrigo Kruger Email & Phone Number

Barcelona, Ct, Es

London Area, United Kingdom

Lead full-funnel marketing campaigns for software launches and SaaS products across multiple channels, including TV, radio, and digital platforms such as Meta, Google, and LinkedIn, driving impactful, data-driven marketing campaigns.Spearhead the optimisation of campaign frameworks, collaborating with a cross-functional team of Campaign Managers, Market Partners and external agencies to ensure alignment with global strategies while addressing local market nuances.

London, England, United Kingdom

End to end production and delivery of campaign assets for Sky brands, helping internal teams to develop campaigns for new product launches, upgrades and seasonal sale ads across social, display banners, emails and direct mail.

London, England, United Kingdom

> Condução de projetos estratégicos de desenvolvimento de negócios focados em conteúdo original para vídeos de aquisição de usuários (UA – User Acquisition) e trailers cinematográficos nas regiões EMEA para clientes como: Warner Bros, EA Games, Snapchat, Scopely, Rovio e Supercell, gerenciando toda a produção de conteúdo de ponta a ponta para esses clientes de destaque na indústria do entretenimento. > Gerenciamento de uma equipe remota diversificada e multicultural de profissionais criativos e técnicos > Colaboração com as agências de mídia para a análise de dados de anúncios de UA voltados para mídias sociais, e identificação de parceria estratégica para aumentar e otimizar o alcance de anúncios de UA e conteúdo gerado pelo usuário (UGC – User Generated Content), aumentando consideravelmente o apelo comercial da empresa.

London, United Kingdom

Responsible for leading integrated marketing processes throughout the development of global B2B campaigns, from costing to delivery and regional localisations, working closely with clients and the rest of the team sharing insights on campaign performance across creative and paid media channels.

London, United Kingdom

Global campaign implementation across different touchpoints for Nespresso and Rolex. Project management of large localisation projects (print, digital and TV production) for 72 markets and 20+ different languages. Nurturing good practices for client and supplier management on a dynamic and fast-paced environment.

London, United Kingdom

Transcreation, editing, proofreading and localization in a freelance basis for companies like, Coursera, TextAppeal and People Per Hour.+ Transcreation and localization (English to Portuguese) for a new global Avon ad campaign to be released in Brazil (in partnership with TextAppeal).+ Translation and localization on the graphic novel Pressure/Sensitivity (English to Portuguse), commenced by Wacom.+ Development of English subtitles for Brazilian independent films and documentaries.

Florianópolis Area, Brazil

Worked alongside a creative team to market films produced and distributed by Imagem Filmes in Brazil. Script Consultancy; film localization (title, subtitles and dubbing); online marketing.+ Developed visual identity materials, such as posters, trailers, interviews and making of videos for over 20 big budget films, including Dumb and Dumber 2; Love, Rosie; Irrational Man; and Reza a Lenda + Created localized titles for over 40 films released in Brazil, including taglines, hashtags, press releases, planning strategies for online actions and follow up on feedbacks+ Delivered final revision and editing on subtitles; and script localization for dubbing recording translations

Florianópolis, Santa Catarina, Brazil

Development of a new narrative for the free-to-play MMO Taikodom: Living Universe, released in Brazil by Hoplon, and in all English speaking countries by GamersFirst. + Changed the way characters, plotlines, background and items interact in the game to focus on monetization of ingame products, increasing game revenue+ Generated scripts for videos, teasers and tutorials that explain and introduce the user to the game and improve player retention rate in the first levels + Introduced new missions, dialogues and promotional events that optimized player fidelity throughout the game

Management of a translation and text revision team, working together with other departments to reach the goals in the estimated time, and discussing terms of contracts with localization companies in the US.+ Developed and implemented translation procedures for both style and quality to be applied by translation and editorial teams at Hoplon.+ Translated most of the company material encompassing over 500,000 words in total (Portuguese to English)+ Managed the company's communication with partners abroad, writing e-mails and taking part on calls and meetings

Translation (Portuguese to English, and English to Portuguese) of a wide sort of documents encompassing several departments within Hoplon Infotainment. + Translation of legal documents (contracts, EULA, Terms), to fictional content (short stories based on the games developed by the company). + Responsible for the communication link between the company and its partners abroad.