José Luis Rodríguez Email and Phone Number

- Responsible for developing and managing excellent public relations with government agencies, local and national congress, embassies, and key business organizations. - Work with political bodies, policymakers, and non-governmental organizations on public policy issues. - Provide timely and permanent strategic advice on government and public policy matters related to the alcoholic beverages industry and communication with internal stakeholders. - Protect Diageo's and our brands' reputation against risks derived from the illegal commercialization of alcoholic beverages. - Representation at the most relevant business associations. Collaborate in designing and implementing social responsibility and sustainability programs. - Give proper follow-up to government and business activities that could affect or benefit the company. Responsible for overseeing the company's internal correspondence, content, and messaging. - Advise senior leadership on corporate, brands, and marketing external communications.

- Provide strategic and technical guidance to global markets on tax, trade, and regulatory matters.- Coordinate internal work to tackle market tariff and non-tariff barriers and lead industry engagement. - Deliver Diageo's position in coordination with the markets on UK FTAs under negotiation and elevate these issues adequately with the UK authorities and industry associations. - Responsible for supporting markets on post-Brexit issues and UK continuity agreements and assessing the company's risks due to new post-Brexit developments (NI Protocol, RoO, transport issues).- Formulate Diageo's FY23 country-specific trade priorities.

- Diageo's spokesperson before government authorities and agencies in Jalisco, other states of Mexico, and at several Federal Institutions. - Provide ongoing and timely strategic counsel on government affairs and other political issues, mainly in Jalisco. - Diageo's representative at the Tequila National Chamber as an Alternate Advisor of the Governing Board and at the Tequila Regulatory Council as Principal Advisor to the Board of Directors. - Monitor public policy and standardization issues of importance to Diageo in the Tequila and Mezcal sectors. - Close collaboration with Technical, Legal, Global Tax teams, and other areas to ensure alignment and efficient, speedy issue resolution in public policy and standardization matters. - Provide support for the development and delivery of responsible drinking programs.

- British Trade Representative based in Guadalajara, Jalisco.- Develop and implement strategies to promote and stimulate trade & investment between Mexico and the United Kingdom, mainly in Consumer Goods, Retail, Food & Drink, Creative Industries, and Agri-business sectors. - Liaise with Federal and State government agencies from Mexico to eliminate trade barriers in priority sectors for the UK. - Identify business opportunities for UK companies and support in translating them into British exports to Mexico. Promote inward investment in the United Kingdom. - Lobby on behalf of UK companies established in Mexico. - Responsible for leading teams located in Tijuana, Mexico City, and Guadalajara. - Develop and strengthen the Business and Political relations in the State of Jalisco and neighbouring States.

- Responsible for the full administration of the company, finance department, banking as well as overall budget and revenue service’s issues. - Take the leading part in various parts of payroll management, recruiting and training with adequate labor relationship. - Provide supervision for the sales team. - Ensure the strategic business planning and key accounts management. - Provide necessary actions for the review of sales contract, commercial and trade agreements.

- Managed all aspects of promotion of Campus development and internationalization. - Negotiated and prepared agreements with foreign universities for students and faculty exchanges. - Representative of Campus to international universities around the world. - Managed the Institutional Effectiveness and Language Department on Campus. - Member of the board of directors of campus.

- Executed and delivered the objectives of the International strategy of the company for Latin America, reporting directly to the Vice President of Sales and Marketing. - Closed international projects, created and delivered the business plan for Latin America with market validation of targeted markets. - Developed relationships with custom builders, contractors and the architectural and design community. - Planned, managed and participated in the complete sales cycle. - Created and deliver design solution presentations while becoming the channel specialist for green building.

- Overall authority of the Trade Commission and commercial representative of Mexico to the government of Hong Kong.- Broad scope of responsibility included trade activity, investment promotion, PR, strategic market planning, business development, pricing, export forecasting in Hong Kong and the Pearl River Delta. - Developed and managed promotional campaigns for private own Mexican companies and Government agencies in various industries. - Structured foreign direct investment projects for Chinese companies. - Oversaw and controlled budget preparation, administration of human resources, accounting and banking. - Prepared monthly and annual reports summarizing and forecasting Mexico’s trade and investment activities for Hong Kong.

- Performed a full spectrum of promotional functions including identification, evaluation and management of a client portfolio with different credit and financial services. - Fully accountable for the clients financial needs related to their export and investment projects. - Completed analysis of new clients loans applications prior to submission to the Credit and Finance Committee and directly negotiated terms on the contracts with the client’s senior executives. - Conducted negotiations for the recovering of overcome portfolio, by either the legal or the financial way. - Prepared monthly and annual reports. Spokesman and Public Relations coordinator to the local media and government agencies.

- Provided consultancy to companies in foreign trade. - Identified business opportunities for our clients in new markets. - Addressed foreign investors in search of investment opportunities. - Designed the training program to improve the competitiveness of our clients in international markets. - Responsible of the liaisons with Universities and the State Government.

Managed the creation of the department in charge of the prevention of consumption of alcohol, tobacco, drugs and the spread of AIDS.