Roger Feinstein Email & Phone Number

Waltham, Ma

• Define strategies and supporting tactics that drive the ongoing collection, analysis and distribution of information intelligence on products, market conditions and trends, competitors and customers for business decision-making.• Establish, manage and ensure market intelligence projects have clearly defined scope, objectives, desired outcomes, decision makers and stakeholders. Facilitate discussion around market research findings to inform business decisions.• Bring the “voice of the customer” to NEJM Group. Develop recommendations based on acquired customer knowledge and industry trends to influence strategy and improve customer satisfaction and engagement. • Develop market research goals and objectives across NEJM Group, working with marketing groups, business teams, editors, product managers or product developers to define the issues to be studied.• Serve as the in-house expert and resource for primary and secondary research, including all methods of qualitative and quantitative research, as well as available syndicated tools. • Provide oversight and quality assurance for external market research activity. Assure all research is performed at the highest professional standard. • Develop and manage annual market research project budgets. Forecast and communicate updates to affected departments throughout the year.• Work with strategy and planning colleagues to ensure action oriented insights are incorporated into planning, analysis and corporate marketing activities. • Evaluate state-of-the-art developments in the field of market intelligence and market research for applicability to NEJM Group activities, especially in the areas of qualitative brand testing, social media monitoring, and digital technologies.

Boston, Massachusetts

• Directed a ten FTE Market Development department at a ten billion dollar integrated healthcare delivery system founded by Massachusetts General Hospital and Brigham and Women’s Hospital. • Delivered primary and secondary market research to support strategic planning, business planning, and marketing strategy. Performed consumer and physician tracking studies of perception and awareness as well as ad hoc studies on topics of strategic importance. Originated executive dashboards for ongoing assessments of competitive landscape on cost, quality, market position, and financial health dimensions.• Directed the development and maintenance of the corporate website www.partners.org, ensuring the design and content support the corporate positioning, the communication goals of corporate business units, and the needs of a multiple audiences, including consumers, physicians, and employees.• Evaluated and recommended changes to the health care system’s brand architecture in light of changes in corporate business strategy and evolving market dynamics. Managed the corporate brand through the development and enforcement of brand guidelines. • Issued RFPs, selected suppliers, negotiated contracts, and managed relationships with suppliers of media planning, market research, digital marketing, market data, and management consulting services.• Led the reduction of corporate marketing expenses by twenty-five percent over four years to enhance patient affordability while maintaining effectiveness.

Boston, Massachusetts

• Led a four FTE team that provided market research, market analysis, ambulatory volume projections, market size forecasts, and competitor intelligence to decision makers throughout the system.• Conducted feasibility analyses for ambulatory development initiatives such as cancer centers and multi-specialty ambulatory care centers.• Developed centralized market data warehouse and standard analytic methodologies to facilitate business planning and market analytics across the system.• Managed contracts and relationships with vendors of market research such as Sg2, Solucient, Healthcare Advisory Board, Abt Associates and Market Street Research.

Boston, Massachusetts

• Collaborated with senior administrators and clinicians to grow business for core clinical service lines: Oncology, Cardiology, and Orthopedics. Identified and quantified growth and network expansion opportunities. • Provided strategic, analytic, and project management support in the development and adoption of a system-wide ambulatory strategy which led to major investments in multi-specialty ambulatory care centers.• Developed cancer center growth plans in all of Dana-Farber/Partners Cancer Care’s markets. Created financial proforma models to evaluate radiation oncology joint venture with external hospital and imaging provider.

Greater Boston Area

• Developed financial projections for health care organizations that showed the effect of future scenarios on the contribution margin for clinical services. • Performed market analyses that included historical profiles of inpatient market share and patient origin, population-based projections of outpatient market share based on utilization rates. • Conducted research on innovative programs and best practices for clinical services, and assessed client strengths, weaknesses, opportunities and threats.• Performed region-wide analyses for the North Atlantic and European Regional Medical Commands of the US Army. Interviewed military physicians and clinical support staff to verify staffing assumptions. Modeled future staffing using population and productivity-based methodologies. • Conducted an economic analysis to assess the cost effectiveness of a proposed Air Force hospital in Germany. Compared the cost of buying care from German hospitals and physicians versus building a new hospital and providing the care using military providers.

M.H.A., Health Administration

Ba, English; History