• Leading and motivated a team of 6 sales representatives, successfully increased client base in corporate division by 30% annually. Identified new business opportunities with the existing clients, resulting in a 25% annual growth in net sales.• Arranged and conducted over 50 special events and off-site presentations for potential clients. Actively involved in research efforts to identify potential additional revenue streams.• Tracked overall sales activities and allocated resources in sales areas. Collaborated with cross-functional teams and internal business partners to handle the sudden influx of new business, including defining business requirements, analysing data, creating project plans.• Improved sales policies and practices. Implemented a sales training program that defined the sales cycles, created accurate job descriptions, and developed standards for customer relationship management.• Managed P&L operations for multiple departments. Identified and resolved operational inefficiencies, resulting in a decrease in overall departmental expenses, through strategic budgeting and cost control measures.

• Created and leaded a BD team, mainly focusing on major cities outside of Shanghai, to develop potential multi channel sales with cafes, schools, and fitness centres, etc. Directed business development and network management, establishing and growing relationships with potential customers and channel partners.• Established the franchisee programme, successfully leading to business expansion outside of Shanghai. Signed contracts with six franchisees in 5 months, operating in Beijing, Qingdao, Harbin, and Hong Kong.• Participated and partly organised six exhibitions. Cultivated over 1M RMB in new account sales within 10 months, including overseas wholesalers in India and Europe. • Managed and maintained existing Key Accounts, three high volume corporate contracts. Created and implemented regular contact/follow-up programmes to develop and strengthen relationships with customers