Rogério Lima
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Rogério Lima Email & Phone Number

CRO and VP de Receita at Primefy
Location: São Paulo, São Paulo, Brazil 14 work roles 3 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 100%

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Current company
Role
CRO and VP de Receita
Location
São Paulo, São Paulo, Brazil
Company size

Who is Rogério Lima? Overview

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Quick answer

Rogério Lima is listed as CRO and VP de Receita at Primefy, a company with 24 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Rogério Lima.

Rogério Lima previously worked as Business Development Manager LATAM at Paysafe and Insider Founding Member at Eaas - Executive As A Service. Rogério Lima holds Master Of Business Administration (Mba), Gestão Estratégica & Econômica De Negócios from Fundação Getulio Vargas / Fgv.

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Primefy

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Profile bio

About Rogério Lima

• Consistent professional background in Sales, Product Marketing, Trade Marketing & Business Development in Companies with solid market share such as: Epay Worldwide, NBC-Universal Pictures, Warner Bros, Nestlé, DPA and Natura Cosméticos.• Over 20 years of experience in B2B and B2B2C business development, building and leading multidisciplinary and high performance teams, strategic planning, budget building, business feasibility analysis, GTM plan execution and P&L management.• 08 years working in the technology segment (SaaS, PaaS and FaaS), developing projects for banking, loyalty, e-commerce, e-wallets, marketplaces, telcos, retail, electronics and SMB distributors.• Development of new LATAM markets for digital distribution of prepaid content, such as Spotify, Netflix, Microsoft Xbox, Sony PSN, Tinder, iFood, Norton, among others.• Implementation and management of sales and CRM tools (RD Station, OKR, Power BI, Slack) and variable compensation plans for the sales force, based on the SMART concept.• ESG - Experience as Ombudsman and Compliance Champion for 4 years.• International experience through events, seminars and job assignments in the USA, Peru, Colombia, Chile, Mexico, France, Switzerland, Germany, England and Spain.Bachelor degree in Marketing, MBA in Strategic & Economic Management by FGV | Faculdade Getúlio Vargas. Native Portuguese | Fluent English | Advanced Spanish. #digitalpayment#giftcards #giftcarts #recharge #digitalwallet #QRcode #loyalty #mcommerce#fintech #digitalproducts#financialservices #SaaS #PaaS #FaaS

Listed skills include B2B, Business Planning, Marketing, Planejamento Empresarial, and 29 others.

Current workplace

Rogério Lima's current company

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Primefy
Primefy
CRO and VP de Receita
State of São Paulo, Brazil
Website
Employees
24
AeroLeads page
14 roles · 14 years

Rogério Lima work experience

A career timeline built from the work history available for this profile.

Cro And Vp De Receita

State Of São Paulo, Brazil

Business Development Manager Latam

Current

São Paulo, Brasil

Paysafe é uma plataforma global de pagamentos alternativos, líder no mercado de APMs através de suas marcas: Paysafe, Pago Efectivo, Skrill/Netller. Seu objetivo principal é permitir que empresas e consumidores se conectem e realizem transações através de pagamentos digitais como carteira digital (wallets) e soluções de moeda online (eCash), Quick.

Nov 2023 - Present

Insider Founding Member

Current
Eaas - Executive As A Service

São Paulo, Brasil

Aug 2023 - Present

Conselheiro

Current

São Paulo, Brasil

Conselheiro Consultivo para empresas de economia real e startups. Experiência de 20+ como executivo das áreas de marketing, vendas, business development, tendo atuado em empresas nacionais e multinacionais nos segmentos da indústria de bens de consumo, serviços de educação, tecnologia SaaS para meios de pagamento. Com relação a governança e ESG, tenho.

Dec 2023 - Present

Founder - Independent Consultant (Markeitng & Sales)

Current

São Paulo

  • Business plans planning & development consulting, commercial teams restructuring, brand repositioning, sales strategic planning and go-to-market.
Nov 2022 - Present

Director Of Sales & Marketing Latam

São Paulo Area, Brazil

  • Responsável por 20 pessoas, sendo 5 gerentes com reporte direto: Produtos, Vendas, Trade Marketing, Comunicação & Eventos e Projetos Especiais (Business Development).
  • Responsável pelo P&L de R$ 4,5 bilhões/ano em receita bruta e 280 milhões em transações/ano.
  • Liderança das verticais de negócios: Conteúdos Digitais, Soluções Closed Loop, Loyalty&Rewards, Recarga de Celular, Processamento e Distribuição de Cartões (Gift Cards).
  • Responsável pelo planejamento estratégico de negócios digitais, bem como, planos GTM junto aos principais parceiros comerciais: e-Wallets, Bancos Digitais, ATMs, Programas de Loyalty, Marketplaces, e-commerce, e.
  • Negociação de contratos de processamento e setup com provedores de conteúdo globais e locais, tais como Sony PSN, Xbox GPU, Netflix, Uber, iFood, Norton, para distribuição nos canais de vendas Epay,.
  • Negociação de contrato para processamento exclusivo e distribuição dos e-gift cards McDonalds no varejo digital incluindo o programa de McDia Feliz, principal ação beneficiente da marca no Brasil.
Jul 2015 - Nov 2022

Sales Director

São Paulo Area, Brazil

  • Responsible for directing sales of courses and exchanges abroad B2C (end customer) and B2B (companies, universities, and schools), and products for travel agencies.
  • Creation of a structure of regionalized sales to serve B2C (72 stores) and B2B, with 4 regional sales managers, and an area of Support and Sales Support with 5 people focused on annual revenue growth. As a result, it.
  • Hiring, formation, training of multidisciplinary teams, implementation of new sales processes, creation of training program in partnership with HR.
  • Creation of the Operations dept, responsible for geo-marketing evaluation and opening of new own stores and franchises. As a result, 05 new stores opened in 7 months-period.
  • Main B2B partners: Nestlé, Givaudan, Serasa Experian, Leão Alimentos, CSN, Johnson & Johnson, Google, Nielsen, Votorantim, Comgás, CulturaInglesa, Colégio Dante Alighieri, Mackenzie, Univ. Mauá, Colégio St.Paul's, Fisk.
Jan 2014 - Nov 2014

Founder - Director & Consultant

Ad-Hoc Consultoria

São Paulo Area, Brazil

  • Main clients: LojasAmericanas, GenialePromoções, STB, Paramount Pictures, Sony Music do Brazil, Warner Games, Eco Games, Universal Music, Localiza Rent a Car, Creata.
  • Responsible for market positioning diagnosis, analysis of opportunities and threats, business feasibility, brand positioning, pricing, product portfolio and competition.
  • Brand communication planning: positioning, target, visual identity, value proposition, campaigns, manuals, guidelines, and other digital communication assets.
  • Corporate mentoring oriented to the formation of sales and marketing leaders.
2012 - 2014 ~2 yrs

Sales Director

Sao Paulo

  • Responsible for 53 people, including 5 direct reports: KAMs, ATC manager, and trade marketing manager.
  • Leadership of the Rental and Retail Business Units, operating in the entire national territory (4k POS), responsible for a P&L of over US$ 50 million/year.
  • Delivery of margin contribution of US$ 50 million/year through the development of strategies in different sales channels, such as e-commerce, self-service, department stores, bookstores, and toy stores.
Oct 2007 - May 2012

National Sales Manager

Sao Paulo

  • Responsible for managing the Retail Business Unit, with national coverage: Sales and Marketing in Top KA's, with total revenue of US$ 80 million/year.
Mar 2004 - Sep 2007

National Key Account Manager

Sao Paulo

  • Responsável pela gestão de P&L de R$ 60 milhões/ano de faturamento.
  • Gerente responsável pelas categorias de produtos Refrigerados (iogurtes e sorvetes) e lácteos, para a conta-chave Carrefour em todo o território nacional.
  • Líder de uma equipe de vendas com 112 pessoas (supervisores, vendedores e promotores de vendas).
  • Responsável pelo desenvolvimento e implantação de plano de negócios com as bandeiras do grupo Carrefour (Carrefour, Champion, Dia%) e negociação de campanhas promocionais e acordos comerciais de longo prazo.
Apr 2002 - Mar 2004

Trade Marketing Manager

Sao Paulo

  • Responsável pelas ações estratégicas de trade para as TOP key accounts e para o canal alternativo de vendas (vendas porta-a-porta) na divisão de Refrigerados Nestlé.
  • Responsável pela criação e gestão de programas de incentivo e reconhecimento à força de vendas, planos de demonstração de produtos no PDV, desenvolvimento de materiais de merchandising, gerenciamento de freezers e.
  • Gestão de um time de 90 demonstradoras / impulsionadoras de vendas atuando nos principais supermercadistas do varejo.
Jun 2001 - Apr 2002

Marketing Planning Coordinator

Sao Paulo

  • Responsável pelo desenvolvimento de calendário promocional mensal para todas as revendedoras do estado de SP, focado em alavancar o sell-in do portfólio de produtos Natura, bem como pela implantação de atividades de.
Feb 1999 - May 2000

Marketing Analyst

Sao Paulo

  • Responsável pelo desenvolvimento de materiais de apoio a revenda, desenvolvimento de novos fornecedores de produtos complementares ao portfolio de produtos Natura,e implantação de eventos de reconhecimento a força de.
Jan 1998 - Apr 1999
3 education records

Rogério Lima education

Board Starter, Governança Corporativa

Activities and Societies: painéis, debates, networking equipe

FAQ

Frequently asked questions about Rogério Lima

Quick answers generated from the profile data available on this page.

What company does Rogério Lima work for?

Rogério Lima works for Primefy.

What is Rogério Lima's role at Primefy?

Rogério Lima is listed as CRO and VP de Receita at Primefy.

Where is Rogério Lima based?

Rogério Lima is based in São Paulo, São Paulo, Brazil while working with Primefy.

What companies has Rogério Lima worked for?

Rogério Lima has worked for Primefy, Paysafe, Eaas - Executive As A Service, Board Club, and Ad-Hoc Marketing E Vendas.

How can I contact Rogério Lima?

You can use AeroLeads to view verified contact signals for Rogério Lima at Primefy, including work email, phone, and LinkedIn data when available.

What schools did Rogério Lima attend?

Rogério Lima holds Master Of Business Administration (Mba), Gestão Estratégica & Econômica De Negócios from Fundação Getulio Vargas / Fgv.

What skills is Rogério Lima known for?

Rogério Lima is listed with skills including B2B, Business Planning, Marketing, Planejamento Empresarial, Trade Marketing, Marketing Comercial, Marketing Strategy, and Negotiation.

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