Rogerio Lima Email & Phone Number

Brazil

Promote Category Development in the market, connecting retailers, industries, distributors and solution providers to reach best practices and creating Value and network!

São Paulo Area, Brazil

Rogerio develops consultancy projects applied to industries and retailers, with an emphasis on Shopper and Category Insights, which promote sustainable growth and commercial collaboration between industries and retailers in the pharmaceutical and FMCG sectors.

São Paulo, Brazil

Rogerio is responsible for developing and sharing insights focused on Pharmaceutical Retail, through studies and various events applied to Trade Marketing, Sales and Category Management, Purchasing and Operations professionals.

Brazil

Rogerio will be responsible for developing consultancy and training projects for pharmaceutical and CPG industries, for the sustainable growth of commercial practices that aim for category leadership and development in Brazil and LATAM.

São Paulo Area, Brazil

• Responsible for projects within LATAM based on:
• Shopper Marketing / Shopper Insights based Category Management
• Go-to-Market Strategies
• Organizational Performance, in order to help Brazilian companies to improve their Sales and Trade Marketing capabilities
• Retail InsightsAs part of the Kantar Retail I believe in offering value to customers throughout Insight and close to Client Consulting. As Kantar works with Retailers and Manufacturers globally, I would bring to.

São Paulo Area, Brazil

Responsible for the LATAM Commercial Directory start up in the laboratory worldwide leader in Pain.In LATAM, I was the responsible for the commercial management of the local license holders laboratories that commercialize the Mundipharma products portfolio. I structured GTM in Brazil for both Pharmacy and Hospital channels (public and private), creating.

Responsible for re-structuring the Trade Marketing Team of 7 professionals (02 managers, 04 analysts, 01 trainee) Changed the cultural commercial of the organization from Sell In to Sell Out, through leadership and strong organizational influence, redefining the focus from Trade Marketing to Channels and KAM’s;  Optimized the promotional resources from.

Responsible for the Sales team management for the ABRAFARMA retail chain from São Paulo Region, including 3 Key account managers, 1 merchandising supervisor and 13 promoters.Responsible for the launching of the analgesic Advil Extra Relief, ending up with market share 95% above national average.  Leader of Commercial Planning for the main clients.

Responsible for the beginning of the activities of the Trade Marketing department - Consumer Healthcare division (OTC), with a team of 3 people (1 coordinator, 1 analyst and 1 trainee).  Developed a launch strategy for Advil Extra Relief, with an activation strategy of 360° by cluster distributing the tools for all areas PDV.  In CATMAN, I developed the.

Team leader of 5 person, planning and executing the channel calendar, by promotional actions supporting the sell out strategy from the Organized Trade.  At CATMAN, war responsible for the commercial area structuring, aligned with strategies of the GC with strategic direction of the channel, working o shared projects with clients as Carrefour, Wal-Mart.

São Paulo

Responsible for the wholesale Channel trade developing actions 360° directed to the channel. Besides that I was responsible for the new steps of New Channels development, leaded by a supervisor.  Revolutionized the sell out model for wholesale channel clusters, generating important tools with sell out shows programs, besides competitions and sales.

Responsible for the developing of Retail Pharmacy trough out Brazil, approaching a Taylor made “Convenience Solution for Check Outs” in the Pharma channel  Brought forth annual incremental Net Sales of R$7,8M in the past year.  Won the international award “Vamos Awards” for the solution of the front end (check out) customizing each retail chain of.

São Paulo

Reporting to the National Trade Marketing Manager, I was responsible for the development of two projects: Generalist wholesale external Sales and Pharmacy Channel start up.  Wholesale External Sales: I developed a new modus operandis to each cluster from the wholesale channel, addressing the client's internal chain (360) as a new approach to Key Account.

São Paulo Area, Brazil

Reporting to the Regional Manager, I was part of the sales team reporting to the Regional manager, one of the Sales team in Wholesale channel to the position of special Account Coordinator, developing a KAM model for Cash&Carry, witn promotional planning and execution follow up.  Makro Wholesale (362%) / Sam´s Club (74%) / Atacadão (115%) / Marsil (84%):

São Paulo Area, Brazil

Integrated Marketing team, reporting to Vita C / Halls Product Manager

São Paulo Area, Brazil

Integrated the Trading Desk at Banco Real

Mba, Retail Marketing

MBA - Varejo

Bachelor Of Business Administration (Bba)