Roger Morrison Email & Phone Number

A Strategic and creative thinker dedicated to improving the dialogue between brands and their key audiences. Committed to the power of ideas to bring about fundamental shifts in behavior that create the next generation of opportunity.While on the agency side of the business, he had the opportunity to work on a broad spectrum of brands in every industry sector, including Beverage alcohol, fast food, packaged goods, financial services, technology, and entertainment.Ultimately though, Roger wanted to be able to offer clients solutions that transcended advertising to be not just outside the box but before the box. So in 1994 Roger created Ideate, dedicated to forming and communicating ideas.In 2007 he founded Deviate Marketing with Marshall Dawson. Collectively, the founders have worked in virtually every marketing segment on a variety of small, local and huge, global brands with a joint focus on the Premium Lifestyle category.The combination of their respective client side and agency side experience convinced both of them that the traditional approach to marketing was in serious need of deviation.They created DV8 to take marketing in a new direction off the beaten path unhindered by today's obsolete set of rules.Specialties: Brand Strategy, Creative Writing, Brand Storytelling, Brand Architecture, Brand Vision & Values, Innovation Workshops, Core Idea Planning, New Product Development, Brand Rennovation

Listed skills include Integrated Marketing, Brand Architecture, Strategy, Brand Management, and 46 others.