Anna Rogers Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Beverly Hills, Ca, Us

St. Louis, Mo, Us

Led Communications for Stella Artois in the US. Deep expertise in consumer segmentation, brand positioning, and strategic planning across retail and content channels for Stella Artois brand family.

St. Louis, Mo, Us

St. Louis, Mo, Us

- Negotiated and renewed 22 NFL team deals in two years, saving upwards of $6.5MM in rights fees while shifting assets to align with our portfolio sports strategy- Responsible for leveraging NFL team and league IP in unprecedented ways, including the launch of NFL team cans and Super Bowl Tickets for life- Led activation and hospitality for Super Bowl 50, 51, and 52, managing on-site experiential executions as well as a premier B2B program for our top retailers and distributors- Developed and delivered Bud Light 2017 NFL Campaign across channels, including above the line communications and retail marketing.

St. Louis, Mo, Us

Bristol, Ct, Us

Managed cross-platform marketing campaigns for ESPN Films, SportsCenter, the ESPYS, and ESPN2 Studio shows (First Take, His & Hers). Developed and implemented new company-wide brand education curriculum. Initiated and led new departmental on-boarding programs, employee engagement initiatives, and culture-building committees to increase employee productivity, efficiency, and satisfaction.

Bristol, Ct, Us

ESPN Films (30 for 30), ESPN Brand Campaign "It's Not Crazy, It's Sports", ESPN Content Development.MARKETING STRATEGY:- Developed strategic multi-platform marketing campaigns for ESPN's award-winning Brand campaign, and the return of ESPN's critically acclaimed 30 for 30. SOCIAL and DIGITAL MEDIA:- Developed innovative social media extensions for the ESPN Brand, and the ESPN Films brand, including exclusive sneak peeks and director chats. - Assisted in the launch of the 30 for 30 Facebook and twitter accounts. - Leveraged social media to effectively launch campaigns, including the most viewed ESPN Commercial on Youtube, "The Name" (Michael Jordan). AWARD WINNING CREATIVE:- It's Not Crazy, It's Sports: Mark Award, Sports Emmy. - 30 for 30: Mark Award, Promax Award.

Bristol, Ct, Us

ESPN Films (30 for 30), ESPN Brand Campaign "It's Not Crazy, It's Sports", ESPN Content Development.- Entrusted as primary point of contact for each property, managing relationships with internal and external stakeholders on all levels as well as multiple creative agencies- Managed development and efficient execution of all marketing assets for eight films in the Fall Films Series, including TV, digital, radio, print, and CRM. - Developed film-specific social media strategies to engage with fans across all platforms, including exclusive previews on facebook and youtube. - Managed five different budget lines and over 5 million dollars in annual spend

Bristol, Ct, Us

Marketing for Baseball, Soccer, and the "This is Sportscenter" ad campaignBaseball 2010, 2011 - Managed day-to-day execution of Major League Baseball marketing cross-platform efforts including TV, radio, digital, print, OOH, social media, and mobile. - Led social media, digital and FRM executions for MLB. Implemented best-in-department XML banners, and the highest-performing FRM execution (fan-specific Opening Day emails) Women’s World Cup 2011 - Authored the Women’s World Cup 2011 brief. Effectively managed and executed all marketing assets for the tournament, resulting in the highest rated Soccer game in ESPN history. - Managed social media and digital executions, including all digital banners, FRM emails, and facebook posts. World Cup 2010 - Handled efficient execution of World Cup cross-platform marketing efforts: Led to the highest rated World Cup in history This is SportsCenter Campaign 2010, 2011: - Led marketing efforts for campaign: briefed agency on desired athletes, coordinated shoot details with agency, production company and internal partners. - Managed all athlete travel, production schedule, shoot details. Point of contact for all athlete, agent, production questions. - Developed strategic distribution plans for each television spot. Collaborated with social media and PR to leverage various platforms (facebook, twitter, youtube) to maximize value and drive fan engagement

Bristol, Ct, Us

Bristol, Ct, Us

- Produced integrated, multi-media power points for high profile advertisers resulting in new deals with Guinness, Best Buy, DirecTV, and Chilli's - Executed integrated, innovative marketing strategies for Digital and Mobile divisions- Developed new templates for high profile pieces including the Pocket Guide and Planning Guide- Worked closely with marketing team to create collateral for upcoming events: World Cup 2010, NFL, BCS Championship, Tennis Grand Slams- Created advertorials and editorial content for sales teams including newsletters and email blasts- Analyzed market trends and recent statistics; collaborated with research team to produce updated marketing materials- Added new content onto ESPNCMS.COM incorporating the multi-faceted "game around the game" approach to selling key events

Set up auditions and managed multiple schedules for largest casting agency in NYCServed as liaison between entertainment clients, top tier agencies, and leading casting agents Performed Executive Assistant functions for Will Cantler through client interactions

Ba, Politics

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