Anna Rogers's Location
New York City Metropolitan Area, United States, United States
Anna Rogers's Contact Details
Anna Rogers work email
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Anna Rogers personal email
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Anna Rogers phone numbers
About Anna Rogers
Anna Rogers is a Partner Activation at Verizon. She possess expertise in social media, digital media, social media marketing, email marketing, digital marketing and 17 more skills.
Anna Rogers's Current Company Details
Anna Rogers Work Experience Details
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Partner ActivationVerizonNew York, Ny, Us
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Vp Enterprise Loyalty And Vip ExperiencesFanatics, Inc. Jul 2023 - PresentNew York, Ny, Us -
Vice PresidentEndeavor Nov 2019 - Jul 2023Beverly Hills, Ca, Us -
Senior Brand Director, Stella ArtoisAnheuser-Busch Jan 2019 - Nov 2019St. Louis, Mo, UsLed Communications for Stella Artois in the US. Deep expertise in consumer segmentation, brand positioning, and strategic planning across retail and content channels for Stella Artois brand family. -
Brand Director, Stella ArtoisAnheuser-Busch Feb 2018 - Jan 2019St. Louis, Mo, Us
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Director Of Nfl Marketing And Sponsorship, Bud LightAnheuser-Busch Feb 2016 - Feb 2018St. Louis, Mo, Us- Negotiated and renewed 22 NFL team deals in two years, saving upwards of $6.5MM in rights fees while shifting assets to align with our portfolio sports strategy- Responsible for leveraging NFL team and league IP in unprecedented ways, including the launch of NFL team cans and Super Bowl Tickets for life- Led activation and hospitality for Super Bowl 50, 51, and 52, managing on-site experiential executions as well as a premier B2B program for our top retailers and distributors- Developed and delivered Bud Light 2017 NFL Campaign across channels, including above the line communications and retail marketing.
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Experiential Marketing Manager, Bud LightAnheuser-Busch Apr 2015 - Feb 2016St. Louis, Mo, Us
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Manager, Brand MarketingEspn Mar 2014 - Apr 2015Bristol, Ct, UsManaged cross-platform marketing campaigns for ESPN Films, SportsCenter, the ESPYS, and ESPN2 Studio shows (First Take, His & Hers). Developed and implemented new company-wide brand education curriculum. Initiated and led new departmental on-boarding programs, employee engagement initiatives, and culture-building committees to increase employee productivity, efficiency, and satisfaction. -
Associate Manager, Brand MarketingEspn Apr 2012 - Mar 2014Bristol, Ct, UsESPN Films (30 for 30), ESPN Brand Campaign "It's Not Crazy, It's Sports", ESPN Content Development.MARKETING STRATEGY:- Developed strategic multi-platform marketing campaigns for ESPN's award-winning Brand campaign, and the return of ESPN's critically acclaimed 30 for 30. SOCIAL and DIGITAL MEDIA:- Developed innovative social media extensions for the ESPN Brand, and the ESPN Films brand, including exclusive sneak peeks and director chats. - Assisted in the launch of the 30 for 30 Facebook and twitter accounts. - Leveraged social media to effectively launch campaigns, including the most viewed ESPN Commercial on Youtube, "The Name" (Michael Jordan). AWARD WINNING CREATIVE:- It's Not Crazy, It's Sports: Mark Award, Sports Emmy. - 30 for 30: Mark Award, Promax Award.
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Marketing Coordinator, Brand MarketingEspn Sep 2011 - Mar 2012Bristol, Ct, UsESPN Films (30 for 30), ESPN Brand Campaign "It's Not Crazy, It's Sports", ESPN Content Development.- Entrusted as primary point of contact for each property, managing relationships with internal and external stakeholders on all levels as well as multiple creative agencies- Managed development and efficient execution of all marketing assets for eight films in the Fall Films Series, including TV, digital, radio, print, and CRM. - Developed film-specific social media strategies to engage with fans across all platforms, including exclusive previews on facebook and youtube. - Managed five different budget lines and over 5 million dollars in annual spend
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Marketing Coordinator, Sports MarketingEspn Jun 2010 - Aug 2011Bristol, Ct, UsMarketing for Baseball, Soccer, and the "This is Sportscenter" ad campaignBaseball 2010, 2011 - Managed day-to-day execution of Major League Baseball marketing cross-platform efforts including TV, radio, digital, print, OOH, social media, and mobile. - Led social media, digital and FRM executions for MLB. Implemented best-in-department XML banners, and the highest-performing FRM execution (fan-specific Opening Day emails) Women’s World Cup 2011 - Authored the Women’s World Cup 2011 brief. Effectively managed and executed all marketing assets for the tournament, resulting in the highest rated Soccer game in ESPN history. - Managed social media and digital executions, including all digital banners, FRM emails, and facebook posts. World Cup 2010 - Handled efficient execution of World Cup cross-platform marketing efforts: Led to the highest rated World Cup in history This is SportsCenter Campaign 2010, 2011: - Led marketing efforts for campaign: briefed agency on desired athletes, coordinated shoot details with agency, production company and internal partners. - Managed all athlete travel, production schedule, shoot details. Point of contact for all athlete, agent, production questions. - Developed strategic distribution plans for each television spot. Collaborated with social media and PR to leverage various platforms (facebook, twitter, youtube) to maximize value and drive fan engagement
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Coordinator, Brand MarketingEspn May 2010 - Jun 2010Bristol, Ct, Us
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Marketing Services InternEspn Jun 2009 - Aug 2009Bristol, Ct, Us- Produced integrated, multi-media power points for high profile advertisers resulting in new deals with Guinness, Best Buy, DirecTV, and Chilli's - Executed integrated, innovative marketing strategies for Digital and Mobile divisions- Developed new templates for high profile pieces including the Pocket Guide and Planning Guide- Worked closely with marketing team to create collateral for upcoming events: World Cup 2010, NFL, BCS Championship, Tennis Grand Slams- Created advertorials and editorial content for sales teams including newsletters and email blasts- Analyzed market trends and recent statistics; collaborated with research team to produce updated marketing materials- Added new content onto ESPNCMS.COM incorporating the multi-faceted "game around the game" approach to selling key events
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Production AssistantTelsey+Company Jun 2008 - Aug 2008Set up auditions and managed multiple schedules for largest casting agency in NYCServed as liaison between entertainment clients, top tier agencies, and leading casting agents Performed Executive Assistant functions for Will Cantler through client interactions
Anna Rogers Skills
Social Media
Digital Media
Social Media Marketing
Email Marketing
Digital Marketing
Advertising
Marketing Strategy
Blogging
Crm
Sports Marketing
Sports
Facebook
Marketing Communications
Project Management
Strategic Thinking
Marketing
Integrated Marketing
Event Planning
Strategy
Management
Digital Strategy
Editing
Anna Rogers Education Details
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Washington And Lee UniversityPolitics -
New Canaan High School
Frequently Asked Questions about Anna Rogers
What company does Anna Rogers work for?
Anna Rogers works for Verizon
What is Anna Rogers's role at the current company?
Anna Rogers's current role is Partner Activation.
What is Anna Rogers's email address?
Anna Rogers's email address is an****@****spn.com
What is Anna Rogers's direct phone number?
Anna Rogers's direct phone number is +131457*****
What schools did Anna Rogers attend?
Anna Rogers attended Washington And Lee University, New Canaan High School.
What skills is Anna Rogers known for?
Anna Rogers has skills like Social Media, Digital Media, Social Media Marketing, Email Marketing, Digital Marketing, Advertising, Marketing Strategy, Blogging, Crm, Sports Marketing, Sports, Facebook.
Who are Anna Rogers's colleagues?
Anna Rogers's colleagues are David A. Mote, Diane Rau, Allison G., Pettinato Giacinto Dino, Jose Ria-Vee M., Michelle Baughman, Tishawna Artis.
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