Rohan Soni Email & Phone Number

Bengaluru, Karnataka, India

Managing the Detergents & soaps portfolio across Tier 2 cities in Karnataka with an annual turnover of ~Rs 3700M.Leading a team of 6 sales officers, 350+ salesforce and 23 distributors.

Worked across multiple functions -sales in Rajasthan, brand marketing with Lux, rural immersion in Maharashtra, future fit role with digital transformation & growth team and customer strategy & planning with independent open-format store outlets.Brand development:1. Strategized growth plans for South India by performing detailed analysis of market dynamics and understanding of the category – identified Rs 3600 cr sandalwood market which is the only growing segment in personal wash (14% 2Y CAGR).2. Designed Lux sandalwood soap product-pack-proposition mix by identifying consumer pain points, triggers & barriers, and key motivators for transitioning from existing sandalwood brands to Lux.

Ahmedabad, Gujarat, India

1. Successfully led a two-tiered 40-member team and headed 4 verticals (placements, media, events & competition, and speakers & workshop)2. Organized multiple events which saw combined participation of over 2K+3. Organized mock GDPIs, mentorship program and published 2 prepbooks for placement preparation

Mumbai, Maharashtra, India

Recognition:1. Awarded a pre-placement offerProject:1. Premiumization of a mass haircare brand employing format upgradation for small-dose consumers.2. Collaborated across multiple cross-functional teams to understand current consumption patterns of haircare products, by identifying the key triggers and barriers by evaluating the consumer journey and conducting interviews. Built customer segments using the same3. Performed target market selection by conducting data analysis for different SKUs for the brand compared to other hair care brands and the category4. Performed in-home product testing across multiple cities to understand the consumer product experience of the innovation and derive equivalence with the current product5. Provided implementable recommendations on the product, proposition, packaging and pricing for the upgradation of the hair care category that could impact the stunted growth of the category and improve product margins significantly.

Gurugram, Haryana, India

Recognition: 1. 2 Times 'Recognition Award' Marketing and Loyalty Data Analytics Team:1. Reduced costs & increased flight revenue during COVID-19 crisis by collaborating with the Air Partnership team to identify opportunities.2. Developed reports & dashboards unlocking insights to make smarter and faster business decisions.3. Organized knowledge training sessions for peers and new joiners on technical and aviation industry

Kolkata, West Bengal, India

Implemented security counter-measures to mitigate security related threats by analyzing logs & monitoring indicators of compromise (IOCs) and communicating the issues to the client

Gurgaon, India

Designed a real-time retail object detection model for multiple product categories using Python using SSD-Mobilenet.

New Delhi Area, India

New Delhi Area, India

Performed ABC Analysis of inventory, identified slow moving stockProvided recommendations based on the analysis

Master Of Business Administration - Mba

Activities and Societies: Niche (marketing club), Decibel (music club), SAERC (alumni), TRBS (management symposium), Women Leadership.

B.Tech, Electronics And Communications Engineering

Activities and Societies: Fest Coordinator, Engifest (Cultural Fest); Organizer, Invictus (Tech Fest); Finance Head, SR-DTU (Society.

Cbse Class 12Th, Science

Activities and Societies: Keyboard, School band Recognition: 1. State Level, Vidyarthi Vigyan Manthan, Prasar Bharti 2. Principal's Award.