Rohini Kumar Email & Phone Number

Mumbai, Maharashtra, India

Bengaluru, Karnataka, India

Key responsibility is to improve Net Promotor Score (NPS) and other CX impacting KPIs for Swiggy by gathering critical insights that can be identified only at a city level and solved for by program managing multiple projects working in tandem with Central and City Teams.

Primary responsibility is to generate new client leads and convert them into acquisitions, using all channels, ensuring 6% base growth vis a vis 4.8% last year. This was facilitated by multiple strategic projects led and driven by coordination with at least 7 teams, various digital marketing campaigns, alliances and end-to-end management of 3 call.

Responsible for efficient management and growth of Data, Special Tariff Vouchers and TalkTime products, Low Value and low usage customers, communication, churn and decrement for Odisha circle.

Ahmedabad, Gujarat, India

Worked in the Customer Lifecycle Management Team for Data products, responsibilities include - Initiatives for the Win-back/retention strategies, Monthly Subscriber Renewal analysis, Segment Management, Customer Value Management, Product Health Monitoring Checks, Designing New Offers and Market research

Patna, India

• Conceptualized & executed a marketing strategy to revive a diminishing product in a 3 month stint as a Management Trainee in Patna, Bihar
• Phase I – Analyzed the product perception, performance & challenges through consumer surveys, multiple market visits & data analysis
• Phase II (Pilot Testing) - Initiated a CLM Campaign, designed a Sales plan & organized BTL Auto activity in multiple geographies
• Phase III – Ideated the future strategy to increase customer education and product adoption through domains like communication, campaigns, benefits, etc

Bengaluru Area, India

Analyzed various Venture Capital & Private Equity firms across multiple domains, to identify & present investment leads for the next 3 years, to the Chief Strategy Officer Mr. Rishad Premji

Hyderabad Area, India

Responsibilities Consulted 9 European clients across industries including Real Estate, Pharmaceuticals, Media Ensured regular compliance of Indirect Tax (VAT) issues of clients pertaining to EU countries Streamlined transactional data to facilitate accurate, timely and compliant filing of tax returns Led the approvals for statutory filings for 2 of the.

Hyderabad Area, India

Initiated an in-house venture with sales turnover of over Rs. 300,000 of bed linen & Home Decor accessories by participating in 6 high profile exhibitions. Core responsibilities include setting up pricing strategies, stock management & sales.

Master Of Business Administration (M.B.A.), Marketing And Strategy

Activities and Societies: Joint Infrastructure Secretary, Student Council IIM L, 2014  Elected representative of Students’ Council.

Bachelor’S Degree, B.Com (Honors), 70.16%

Activities and Societies: Core Organiser, College Fest, St. Joseph’s Degree College, 2011 President, Literary Club, St. Joseph’s Degree.

Intermediate Education, Mathematics, Economics And Commerce, 91%

Top 3 students out of 140 students in Intermediate

High School, 90%

Awarded silver medal for achieving 2nd rank in a batch of 250 students in SSC Board Exams Ranked in the top 1% of the batch of ~250.